Augmented analytics uses AI to enhance human decision making with analytics rather than replace it. Qlik's augmented analytics solution includes the Qlik Cognitive Engine that provides insight generation, automates tasks, and supports natural language interaction through NLP and NLG. It also uses machine learning to improve relevance of insights over time while leveraging the Qlik Associative Engine for context awareness. Qlik delivers a full range of augmented analytics capabilities across the analytics lifecycle through Insight Advisor to accelerate insight generation, enable conversational and search-based analytics, and boost data literacy.

1. Augmented
Analytics
How AI makes analytics more Human
March 2021
Rocco Pecora
Andy Quirin

2. 2
Speakers
Andy is a Sr. Solution Architect at Qlik, leading
the West region and based out of Denver CO.
He has 12 years in the BI and Analytics space.
Prior to joining Qlik, he was a Qlik customer
at Rackspace where he led their Qlik
Developer groups across the organization.
Following that he led the National Data
Visualization CoE For Sogeti – Cap Gemini and
spent 5 years working globally delivering
PowerBI, Tableau, and Qlik engagements.
Andy is also a Qlik Charter Luminary and
enjoys skiing, professional wrestling, and
Legos.
Rocco Pecora is a Technical Product
Marketing Manager at Qlik and based out of
NYC. He has 8 years in the BI and Analytics
realm with a large background in consulting
across various industries such as Life Sciences
& Pharmaceuticals, Energy, Financial Services,
and Retail & E-Commerce. From development
to deployment, Rocco is passionate about
providing organizations with world class
experiences through the lens of data. He also
is an avid fisherman and enjoys
snowboarding when it gets cold.

3. 3
Legal Disclaimer
Qlik® roadmaps provide a general overview of our anticipated product direction as of the date hereof. Qlik undertakes no
intention or obligation to update or revise any forward-looking statements contained herein, whether as a result of new
information, future events or otherwise.
The information contained in Qlik roadmaps is the proprietary information of Qlik and is not to be used for any reason
other than to provide our customers, prospective customers, partners and strategic partners with a general overview of
our anticipated future offerings. Our roadmaps are not a commitment, promise or other obligation on the part of Qlik to
deliver any particular code or functionality. Furthermore, Qlik makes no commitment that any future functionality may be
made available as part of maintenance and support.
Roadmap information should not be relied on in making a purchasing decision, as the development, release, and timing
of any features or functionality described for Qlik’s products remains at our sole discretion.
© 2021 QlikTech International AB. All rights reserved. All product and company names are trademarks™ or registered® trademarks of their respective holders.

4. 4
The AI Paradox
AI actually makes analytics more human
Many believe AI replaces human decision making. However,
the opposite is true. AI enables people to do more with
analytics, boosting data literacy and broadening insight while
reducing time spent on data preparation and visualization.
3rd Generation
Augmented Analytics
1st Generation
Traditional BI
2nd Generation
Visualization
Time Spent on Creation
Time Spent on Analysis

5. 5
Why is it called “Augmented Analytics”?
People and machines together create a powerful synergy
Machine Intelligence
Suggests insights to broaden
perspective and lower bias,
simplifies interaction
Human Intuition
Brings real world context and “gut
feel” that can’t be replaced by
machines
Data Science
Identifies patterns, trends,
correlations and outliers, and
makes future predictions

6. 6
Everyone can benefit
Lifting the limitations of second-generation visualization tools
I don’t know how to create
visualizations or navigate
dashboards, so how do I
get answers?
I spend a lot of time
wrangling with data and
creating pretty visuals, but
where is the real insight?
I have created powerful
models, but how do I get
people to use them in an
effective way?
Accessibility Efficiency Reach

7. 7
The Qlik Advantage
Combining Associative and Cognitive technology
Cognitive
Engine
+
Associative
Engine
Unique Capabilities
Associative and cognitive capabilities together result in
powerful, context-awareness.

8. 8
“Bolt on” AI and search can’t compete
Qlik Sense leads the way with
AI built into our platform at a
foundational level
• Black box and “one size fits all” tools
• Do not adequately support visual exploration
• Lack transparency, engagement, and trust
• Limited range of user experiences – search,
algorithmic, etc.
• Second-generation visualization tools
• Typically lack truly integrated AI
• AI is limited to ‘tunnel vision’ – due to SQL /
query-based architectures
Traditional BI
(1st Gen)
Black box and
“one size fits
all” tools
Machine
Intelligence
Human Intelligence
Visualization
tools with “bolt-
on” AI
Qlik Sense
Insight Advisor

9. 9
Creating human and machine synergy
With a powerful multiplier effect
True Augmented Analytics
The user is enhanced by the system AND the system is
enhanced by the user
Context
Intuition
+
Tribal
Knowledge Cognitive
+
Associative

10. 10
Qlik delivers a full range of AI capabilities
Insight Advisor capabilities in Qlik Sense
Smart Data Prep
Association suggestions
and data integration
Conversational Analytics
Full natural language interaction
(NLP and NLG)
Accelerated Creation
Chart type suggestions and
authoring assistance
Advanced Analytics
Real-time calculation and
integration
Cognitive
Engine
+
Associative
Engine
Search-Based Visual Analysis
Visual Insight generation driven by
natural language (NLP)
Associative Insights
Hidden data relationships
for further exploration

11. 11
Accelerated creation and data preparation
Create beautiful visual analytics with AI assistance
• Smart, self-service data preparation with
association recommendations, intelligent profiling,
and visual transformation
• Beautiful visualizations summarize overall shape of
data and highlight outliers and hotspots
• Visual creation accelerated by Insight Advisor
- Association recommendations to combine data
sources
- Chart suggestions for the best types of
visualizations
- A variety of smart data preparation and authoring
functions

12. 12
Conversational, natural language analytics
Simple, natural language interaction for easy answers
• Insight Advisor Chat – Conversational Analytics
- Natural-language processing and generation (NLP
and NLG)
- Chart generation, narrative insights, key
observations and more
- Integration with search-based visual analysis
• Business logic for customization of insight
generation and natural language
• Multi-language NLP
• Utilize natural language to ask questions and get
answers
According to Gartner…
“By 2021, conversational analytics and natural
language processing (NLP) will boost
analytics and BI adoption from 32% of
employees to over 50% of an organization’s
employees, to include new classes of users
particularly in front offices.”
- “Augmented Analytics Is the Future of Data and
Analytics”, Gartner, October 2019

13. 13
Business logic and machine learning
Customize and improve relevance over time
• Precedent-based machine learning system adapts
to “get smarter” over time, improving accuracy and
relevance of insights
• Learning from individual and collective sources
- Qlik analytics
- User behavior, intent, and feedback
- Business logic
- And more..
• Business logic layer for defining rules and
metadata to customize and guide insight
generation and interaction
• Leverages the Qlik Associative Engine for a
complete view of data and context awareness
Cognitive
Engine
Associative Engine
(Context)
Analytics
User behavior
and feedback
Business logic
Precedents

14. 14
Build whatever you can imagine
Customize and extend for new AI-enabled capabilities
• A complete set of open and standard APIs for
customization and extension
- Easily build augmented and advanced analytics to
meet new use cases and unique requirements
- Build custom AI capabilities such as visualizations
and extensions in Qlik Sense
- Integrated developer hub and toolsets accelerate
development
- Utilize developers with standard technology skill
sets
• Access a broad library of partner and ecosystem
solutions for many types of AI scenarios
• Create immersive analytics such as voice
interaction, virtual reality, augmented reality, and
large-scale displays
+

15. 15
A full range of user experiences
Augmented analytics benefiting all users and use cases
• The most complete solution for third-generation,
Augmented Analytics
- Self-service visualization and discovery
- Interactive dashboards
- Search-based visual analysis
- Conversational analytics
- Mobile analytics
- Custom and embedded analytics
- Reporting & alerting
• Insight Advisor enhancements across use-cases
• Not a bolt-on or “one size fits all” approach
• The right user experience for the problem at hand

16. 16
Demo

17. 17
Augmented Analytics
Deeper insights from AI, data-driven decisions for all
Deeper, more
meaningful insights
Search-based analysis, associative
insights, and advanced analytics that
broaden perspective, minimize bias,
and amplify discovery
Intelligent, AI-powered
platform
A world-class, open platform with AI
at the foundation, supporting a full
range of user experiences and
limitless possibilities
Data Literacy for all
Access to insights for users of all
skill levels, through associative
exploration, natural language
interaction, and accelerated
creation

18. 18
The Qlik Cognitive Engine
Augmenting human intuition with machine intelligence
• Provides insight generation
• Automates tasks and processes
• Supports natural language interaction with NLP
and NLG (natural language processing and
generation)
• Business logic for customized functionality
• Machine learning for more relevant insights over
time
• Leverages Qlik Associative Engine for context-
awareness

19. 19
Refine & Merge
End-to-End Platform
RDBMS Files
Mainframe
SaaS APPS
SAP
Data Warehouse Data Lake ODS
Qlik Data Integration
Generate
CDC Streaming
Data Warehouse Automation
Data Lake Creation
Prepare
Qlik Catalog
Qlik Data Analytics
Conversational
Analytics
Mobile
Analytics
Guided
Analytics
Self-Service
Analytics
Reporting
& Alerting
Embedded
Analytics
Other BI Tools
Advanced
Analytics
&
Data
Science
Free it. Find it. Understand it. Action it.
Find it. Understand it. Action it.
Deliver
Shop
Publish

20. 20
Wrap-up
• Augmented Analytics is critical to third-generation BI,
and Qlik is leading the way with it’s end-to-end
analytics platform.
• AI isn’t an add-on; it’s built into the core of the platform
in the pursuit to enhance human intuition instead of
replacing it.
• Insight Advisor in Qlik Sense drives augmented
capabilities across the analytics life-cycle:
- Insight generation Natural language and conversational
analytics
- Data Literacy for all

21. qlik.com/AI