Workplace Education Manitoba - Workplace Upskilling Workshop, Digital Technology & Social Media for Entrepreneurs. Day 1, 2,5 hours

1. Digital Technology &
Social Media Upskilling for
Entrepreneurs – Day 1
WORKPLACE EDUCATION MANITOBA
MARTIJN VAN LUIJN – MVL CONSULTING

2. Welcome – Day 1
Effective Communication
of Your Business Brand
AGENDA
• INTRODUCTIONS & PADLET
• WHAT IS DIGITAL
TECHNOLOGY & SOCIAL
MEDIA? [DEFINITIONS]
• WHY BUILD YOUR BRAND
ONLINE? BUILDING &
PRESERVING
RELATIONSHIPS
• GET TO KNOW YOUR
AUDIENCE – AUDIENCE
DISCOVERY TOOLS
• TRENDS
• WEBSITE VS SOCIAL MEDIA

3. Introductions & Padley
 Why are you here? Tell us a little bit about yourself and your business or
who your work for…
 What are your previous experiences with Digital Technology & Social
Media in your business or workplace?
 This workshop is all about collaborating and sharing each others thoughts
and ideas. Go to http://padlet.com/martijnvanluijn/7uc5taa78qn3 and
share some text to make sure things work honky dory!

5. Definitions ~ Digital Technology
1. the branch of scientific or engineering knowledge that deals with the
creation and practical use of digital or computerized devices, methods,
systems, etc.:
2. a digital device, method, system, etc., created by using this knowledge:
3. the application of this knowledge for practical ends, as in digital
communications and social media.

6. Definitions ~ Social Media
 Social media is the collective of online communications channels
dedicated to community-based input, interaction, content-sharing and
collaboration. Websites and applications dedicated to forums,
microblogging, social networking, social bookmarking, social curation,
and wikis are among the different types of social media.

7. Why Build Your Brand Online?
Building & preserving relationships
In the world we live today most of the people are
technologically savvy and typically rely on a company’s
online appearance to test its market potential.
In the competitive scenario we live in, in order for your
brand to flourish online, it must be highly recognized,
related, authentic and should have an identity of its own;
thereby setting itself apart from the competitors. High
visibility of your brand increases credibility and customers
will be more willing to retain your product/services.
Online branding has a huge potential than offline
marketing since its reach is simply unmatched, company
website is in fact the main weapon in online branding
supported by social media pages as a part of sales and
service communication.
Source: Wizardz.com

8. So, what does that mean?
Build your brand online by creating and
preserving new relationships on social media
you drive traffic to your own website.
Contrary to social media platforms, you
control the content and marketing message
on your OWN WEBSITE!

9. Exercise
Describe in short sentences your brands online presence.
 Do you have a website? If so, what is the domain name?
 Which Social Media platforms do you use and how often?
 Does your organization have a SM strategy?
 Does your organization have a SM policy?

10. “
”
Connect, create meaning, make
a difference, matter, be missed.
SETH GODIN
CREATING ~ CURATING ~ CONNECTING ~ CULTURE
No more 4 P’s, it is now the 4 C’s

11. Audience Discovery Tool
Communities work because they’re built on relationships, and
during the early stages of any project, you need all the strong
relationships you can get.
The online community you grow will be the source of your very
first (and potentially most supportive) group of brand advocates.
They’ll make you smarter. They’ll spread the word. They might
even make your business better.
But…..who are they?

12. Audience Discovery Tool
Methods:
 Survey’s
 Panels
 Product testers
 Fan meetings
 Loyalty rewards
 What else?

13. Exercise ~ Discover your audience
TIER 1 – Helicopter perspective TIER 2 – Dirt digger perspective
Describe your audience broadly Describe your audience deeper
* Gender * Interest (e.g. hobbies)
* Age * Passion (e.g. art, Taylor Swift)
* Geographical location * Value (e.g. honesty, religion)
* Online/Offline * Attributes (generous, serious)
*

14. Trends
WHAT’S HOT??

15. Final thoughts?
 How will you use this in your business?