We live in a multi-screen world and spend much of our time with our various devices. How do we use our devices, and how do we design for different goals and behaviors?

1. We Don't Watch the Internet,
We Live in It

2. Welcome
David M. Hogue, Ph.D. | Design Manager at Google
@DaveHogue

3. It’s a Mad, Mad, Multi-­‐Screen World
“The New Multi-­‐screen World: Understanding Cross-­‐platform Consumer Behavior”
https://www.thinkwithgoogle.com/research-­‐studies/the-­‐new-­‐multi-­‐screen-­‐world-­‐study.html

19. Designing for Screens
Common underlying principles, regardless of device

21. Context
Device-­‐aware experiences take
advantage of specific capabilities
and information to deliver
content and functionality that is
most relevant.
People
Places
Things
Goals
Understand what people are
trying to do, how important it is
to them, and how much time they
have to do it.
Objectives
Value
Urgency

24. Perception
Can people see, hear, or feel the
experience, and does it draw their
attention at the right time?
Motivation
What drives people to do what
they do, and what are they trying
to get out of the experience?
Cognition
Are people able to understand,
make use of, and remember the
experience and the information
they have received?
Emotion
How do people feel about the
experience and the outcomes,
and is it consistent with their
expectations?

27. What can I do?
!
UX Principles:
• Discoverable
• Findable
• Accessible

28. What will happen?
!
UX Principles:
• Relevant
• Contextual
• Actionable

29. What does it mean?
!
UX Principles:
• Clear
• Timely
• Meaningful

30. What do I know?
!
UX Principles:
• Credible
• Memorable
• Valuable

31. What can I apply?
!
UX Principles:
• Easy
• Simple
• Usable

32. Walk-­‐Through
Let’s take a closer look at an experience through this lens

34. Follow the Cycle
1. What actions and options are available to you?
2. Is your attention properly directed and focused?
3. Can you predict the outcome of an interaction before you interact?
4. Do you know what to interact with and how to interact with it?
5. Do you have a sense of place and progress at all times?
6. Is the outcome of your interaction understandable, meaningful, and expected?
7. Are you learning about the product and the what it does for you?
8. Can you remember how to use the product and/or the information it provides?
9. Can you apply what you have learned to this and/or other similar products?

35. Thanks!
David M. Hogue, Ph.D. | Design Manager at Google
@DaveHogue