Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Online Revealed Canada                                           #ORC2013 – Windsor, Ontario – Canada        Windsor, Onta...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – CanadaThe platform is growing          ACTIVES                    MOBILE                    ...
#ORC2013 – Windsor, Ontario – CanadaEspecially on mobile                                                                  ...
#ORC2013 – Windsor, Ontario – Canada    Travelers Go Mobile!    • 40.6% of travelers use      a mobile device    • 72.5% o...
#ORC2013 – Windsor, Ontario – CanadaTravel Audience on Twitter 7.8M                6.7M                                   ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – CanadaTWITTEREstablish Yourself!• Before you begin decide on your brand,  content and strate...
#ORC2013 – Windsor, Ontario – CanadaTWITTERDevelop a Content Strategy that is Engaging,  Relevant and Random• Reflect your...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada“The value of sharing ideas and having instant feedback far outweighs the cost.”      ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerinoBATON ROUGE CVB
#ORC2013 – Windsor, Ontario – CanadaBATON ROUGE CVB Think! Social Media ran two different types of ads on Twitter for the ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino  ST. PETE/CLEARWATER CVB
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino Campaign Results
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino Campaign Results
#ORC2013 – Windsor, Ontario – CanadaKey Takeaways – Twitter• Use Twitter data to determine the profiles of your followers ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                         Dave Serino               Strategist & Educator       DaveS@T...
Upcoming SlideShare
Loading in …5
×

How to #Win with Twitter in Travel

2,639 views

Published on

Twitter is an excellent tool to communicate with consumers on a one-to-one basis - any time of day. You will learn to approach Twitter, improve your approach and view some tourism case studies.

Published in: Education, Technology, Business
  • Login to see the comments

How to #Win with Twitter in Travel

  1. 1. Online Revealed Canada #ORC2013 – Windsor, Ontario – Canada Windsor, Ontario April 3, 2013How to #Win with Twitter in Travel Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  2. 2. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  3. 3. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  4. 4. #ORC2013 – Windsor, Ontario – CanadaThe platform is growing ACTIVES MOBILE TWEETS 200M+ 120M+ 400M+ Active users/month Active mobile users/month Tweets per day +100% +40% +60% Year over year growth Quarter over quarter growth Year over year growth Source: Twitter internal data, Q4 2012 4 @DaveSerino
  5. 5. #ORC2013 – Windsor, Ontario – CanadaEspecially on mobile % of users whose primary access point is mobile* 23% 60% of active users access Twitter on 18% a mobile device 1 in 6 new Twitter users start on a mobile device 6% Twitter Facebook LinkedIn Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the past 30 days | *Complete US 2012 5 @DaveSerino
  6. 6. #ORC2013 – Windsor, Ontario – Canada Travelers Go Mobile! • 40.6% of travelers use a mobile device • 72.5% of those of them used them in destination6 @DaveSerino
  7. 7. #ORC2013 – Windsor, Ontario – CanadaTravel Audience on Twitter 7.8M 6.7M 4.5M 1.0M 1 Searched for 1 Searched/motel Searched for Resort/Spa as ticket/reservatio reservation info vacation vacation activity n info (last 6 (last 6 months) package info (last 12 months) months) (last 6 months) Sources: comScore US Plan Metrix Key Measures, [P] Twitter.com, December 2012 7 @DaveSerino
  8. 8. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  9. 9. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  10. 10. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  11. 11. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  12. 12. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  13. 13. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  14. 14. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  15. 15. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  16. 16. #ORC2013 – Windsor, Ontario – CanadaTWITTEREstablish Yourself!• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
  17. 17. #ORC2013 – Windsor, Ontario – CanadaTWITTERDevelop a Content Strategy that is Engaging, Relevant and Random• Reflect your tweets back to your goals• Use keyword that are industry/trend specific or product related• Curate content about area events and activities into your messaging• Keep tweets at about 90 characters for “re-tweetablitity”• Tag other Twitter users and utilize relevant hashtags in your stream @DaveSerino
  18. 18. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  19. 19. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  20. 20. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  21. 21. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  22. 22. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  23. 23. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  24. 24. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  25. 25. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  26. 26. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  27. 27. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  28. 28. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  29. 29. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  30. 30. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  31. 31. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  32. 32. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  33. 33. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  34. 34. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  35. 35. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  36. 36. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  37. 37. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  38. 38. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  39. 39. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  40. 40. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  41. 41. #ORC2013 – Windsor, Ontario – Canada“The value of sharing ideas and having instant feedback far outweighs the cost.” - Mary Boone Meetings Management Consultant @DaveSerino
  42. 42. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  43. 43. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  44. 44. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  45. 45. #ORC2013 – Windsor, Ontario – Canada @DaveSerinoBATON ROUGE CVB
  46. 46. #ORC2013 – Windsor, Ontario – CanadaBATON ROUGE CVB Think! Social Media ran two different types of ads on Twitter for the Baton Rouge CVB: 1) Promoted Tweets 2) Promoted Accounts Promoted Tweets • 42,000 Impressions • 506 Clicks • 9 Retweets • 1 Reply Promoted Accounts • 786,000 Impressions • 1,361 Profile Views • 1,544 Follows @DaveSerino
  47. 47. #ORC2013 – Windsor, Ontario – Canada @DaveSerino ST. PETE/CLEARWATER CVB
  48. 48. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  49. 49. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  50. 50. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  51. 51. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  52. 52. #ORC2013 – Windsor, Ontario – Canada @DaveSerino Campaign Results
  53. 53. #ORC2013 – Windsor, Ontario – Canada @DaveSerino Campaign Results
  54. 54. #ORC2013 – Windsor, Ontario – CanadaKey Takeaways – Twitter• Use Twitter data to determine the profiles of your followers and target those characteristics in your promoted accounts and tweets• Promoted accounts are the best way to build followers• Be sure your profile is complete and your timeline has current posts – strong community management is key!• Promoted tweets have limited life. Rotate to them frequently to stay relevant.• Use promoted tweets to drive people back to your other social media channels, sweepstakes pages or optimized pages for conversion @DaveSerino
  55. 55. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  56. 56. #ORC2013 – Windsor, Ontario – Canada Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main Street, Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Voice: 810-360-0170 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia @DaveSerino

×