Lake County CVB Annual Meeting Workshop

Lake County CVB

Lake County Convention and Visitors Bureau
August 22, 2012

5 Social Media Trends
To Bring the Buzz to
Your Tourism Business
Presented By
Dave Serino
Strategist & Educator
Think! Social Media
@DaveSerino

@DaveSerino
THE NEW COMMUNICATION MODEL

THE NEW COMMUNICATION MODEL
It’s all about DIALOG……..

- Individuals easily connecting with their
existing network to find trusted information

And, in TRAVEL it’s all about…..

- Individuals easily connecting with each
other looking for advice and sharing their
experience with ease

@DaveSerino

“We lived on farms, we
lived in cities, now we’re
going to live on the
internet.”
Sean Parker
The Social Network

@DaveSerino

@DaveSerino

TO WHAT EXTENT DO YOU TRUST

consumer opinions posted online:
70%

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@DaveSerino
Nielsen Global Trust in Advertising and Brand Messages April 2012

TO WHAT EXTENT DO YOU TRUST

recommendations from people
you know: 92%

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@DaveSerino
Nielsen Global Trust in Advertising and Brand Messages April 2012

IMPACT ON TRAVEL AND TOURISM

83% of travellers
81% of travellers usually or always
said reviews were consult TripAdvisor
important when reviews before
deciding which booking a hotel.**
hotel to stay at.*

75% of travellers
52% of Facebookers
said their holiday was
better because they said “that seeing
used reviews to make friends’ holiday pictures
sure they picked the had inspired them to
best place for them.** book a holiday to the
same place.***
* Forrester, 2011
** Phocuswright, 2011
*** Skyscanner, 2011

@DaveSerino

THE STATE OF THE AMERICAN TRAVELER
• Travelers who expect to
increase their leisure travel in
the next 12 months dropped
to 27.5%, down from 32.7% six
months ago.
• About 28% of all travelers
used a DMO web site, while
only 13% used a visitor guide.
• 41% Used UGC & 24.6% used
social media.
• 41.3% use a mobile device;
while 78.5% of those ppl used
them in destination
• 12% visited a destination after
July 2012 being inspired by Facebook
www.destinationanalysists.com

@DaveSerino

@DaveSerino
1 - THE MOBILE MOVEMENT

@DaveSerino
MOBILE WEB SITE

@DaveSerino
Destination Marketing
Planning

@DaveSerino
2 - QR CODES

@DaveSerino
3 - TWITTER: THE NEW CRM

TWITTER
Establish Yourself as Expert, Authority or Advocate

• Before you begin decide on your brand,
content and strategy

70% - “I want to be a credible source for content
and information on the travel, tourism,
hospitality & meeting industry in the areas of
online marketing and social media”
30% - “I want to relay my passion for my hobbies
and interests: an active life style, family, sports
and craft micro brews”

@DaveSerino

@DaveSerino
TWITTER

4-FACEBOOK: MORE THAN A SOCIAL
NETWORK….

@DaveSerino

FACEBOOK
Use the Cover Photo to Capture the Visitor

• A showcase image to represent your
destination, property, or attraction.
• It should be consistent with your marketing
strategy and brand.
• Crowd source for a unique image through sites
like Flickr or invite fans to submit their own
• Remember: It should be 850px by 315px and
can not include price info, contact info, web
addresses or references to “Like” the page.

@DaveSerino

@DaveSerino
5 - CREATING DEMAND WITH ADS

@DaveSerino
FACEBOOK ADS

WORDS OF WISDOM
“It is more important to know
where you are going than
to get there quickly. Do not
mistake activity for
achievement.”
Mabel Newcomer
Vassar College, 1917-1957

@DaveSerino

Dave Serino
Strategist & Educator
DaveS@ThinkSocialMedia.com

Think! Social Media USA
209 West Main St, Suite 107
Brighton, Michigan 48116
www.ThinkSocialMedia.com

Cell: 810-623-1505
Skype: dave.serino
www.Twitter.com/DaveSerino
www.FaceBook.com/ThinkSocialMedia http://44d.me/DaveSerino
www.DaveSerinoBlogs.com

@DaveSerino

Lake County CVB Annual Meeting Workshop

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