Let's Get Social in Lake Charles!
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Lake Charles CVB Social Media Educational Program.
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Let's Get Social in Lake Charles!
- 1. #GetSocialLC – Let’s Get Social 2012! @DaveSerino Lake Charles, LA CVB April 11, 2012 Let’s Get Social 2012: Trends, Tips & Tactics Presented By Dave Serino Strategist & Educator Think! Social Media
- 4. #GetSocialLC – Let’s Get Social 2012! @DaveSerino THE NEW COMMUNICATION MODEL It’s all about DIALOG…….. - Individuals easily connecting with their existing network to find trusted information And, it’s all about COMMUNITY….. -Individuals easily connecting with each other looking for advice and sharing their experience with ease
- 5. #GetSocialLC – Let’s Get Social 2012! @DaveSerino COMMUNITIES BREED CONVERSATION SOCIAL MEDIA • 78% of consumers trust peer recommendations • Only 14% trust advertisements • Valuable conversations occur within communities
- 6. #GetSocialLC – Let’s Get Social 2012! @DaveSerino WORDS OF WISDOM “We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network
- 8. #GetSocialLC – Let’s Get Social 2012! @DaveSerino THE STATE OF THE AMERICAN TRAVELER • Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year. • 55% of the consumers are looking for discounts or bargins • 26% will travel to less expensive destinations • 39% took a laptop on a leisure trip • 11% used an iPad or tablet to view travel info January 2012 www.destinationanalysists.com
- 15. #GetSocialLC – Let’s Get Social 2012! @DaveSerino MOBILE QR CODES QR Code Readers • ScanLife Barcode Reader • Barcode Scanner • Quick Mark • QR Droid • QR Code Scanner Pro - Blackberry
- 16. #GetSocialLC – Let’s Get Social 2012! @DaveSerino Other platforms: • www.gettag.mobi • AT&T Mobile Bar Codes
- 27. #GetSocialLC – Let’s Get Social 2012! @DaveSerino TWITTER Establish Yourself as Expert, Authority or Advocate • Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews”
- 29. #GetSocialLC – Let’s Get Social 2012! @DaveSerino TWITTER Define Who You are via Your Profile and Avatar • Utilize the location, entire profile, and link for more information • Build brand with your background - Use link URL’s not icons for Twitter, Facebook or blog
- 31. #GetSocialLC – Let’s Get Social 2012! @DaveSerino TWITTER Developing a Content Strategy that is Engaging Relevant and Random • Reflect your tweets back to your goals • Use keyword that are industry or trend specific: - travel, tourism, beaches, casinos, etc. • Bring current events and activities into your content • Keep tweets at about 100 characters for • “re-tweetablitity” • Program tweets to be more efficient • Engage with other via @Replies and Re-tweets
- 32. #GetSocialLC – Let’s Get Social 2012! @DaveSerino What is a Hash Tag? • Short phrase to tag a Twitter post that classifies it with a specific topic of interest • Examples: - #GetSocialLC - #LakeCharles - #SoMeT12 - #SECFootball - #NCAAHoops
- 35. #GetSocialLC – Let’s Get Social 2012! @DaveSerino TWITTER Monitor Keyword Content and Hash Tags with Third Party Applications • There are several – pick which one is best for you: - Seesmic, TweetDeck & HootSuite are the most popular • It also gives you the ability to easily join the conversation quickly
- 42. #GetSocialLC – Let’s Get Social 2012! @DaveSerino MORE THAN A SOCIAL NETWORK….
- 47. #GetSocialLC – Let’s Get Social 2012! @DaveSerino FACEBOOK Use the Cover Photo to Capture the Visitor • A showcase image to represent your destination, property, or attraction. • It should be consistent with your marketing strategy and brand. • Crowd source for a unique image through sites like Flickr or invite fans to submit their own • Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page.
- 49. #GetSocialLC – Let’s Get Social 2012! @DaveSerino FACEBOOK Capitalize on the Timeline • Use an image or logo for the profile picture that represents your brand and ties in well with your cover photo. • Complete your “About Us” section and include links, background info and hours of operation. • Use the timeline feature to highlight the history of your organization/destination. • Use “Highlight” and “Pin” to bring recognition to posts
- 53. #GetSocialLC – Let’s Get Social 2012! @DaveSerino FACEBOOK CONTENT TIPS • When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins- 3hrs.
- 62. #GetSocialLC – Let’s Get Social 2012! @DaveSerino Testing: A or B? Customized Text in Targeted Ads FACEBOOK ADS
- 63. #GetSocialLC – Let’s Get Social 2012! @DaveSerino CATCHING LIGHTENING IN BOTTLE…… “All in all, it is the largest and most beautiful restaurant now operating in Grand Forks. It attracts visitors from out of town as well as people who live here.” Marilyn Hagerty Grand Forks Herald
- 65. #GetSocialLC – Let’s Get Social 2012! @DaveSerino CATCHING LIGHTENING IN BOTTLE…… Results: • The column goes viral and gets picked up by numerous blogs and was shared throughout multiple social networks • The Grand Forks Herald reported that the column has had more than 200,000 page views in a day-. the second-most read story that day had about 5,000 page views • It was shared more than 26,000 times on Facebook and multiple times Twitter • She has been featured on the Today Show, Good Morning America, Wall Street Journal and New York Times.
- 66. #GetSocialLC – Let’s Get Social 2012! @DaveSerino http://44d.me/DaveSerino Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino www.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com
Editor's Notes
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2007, Gammet Interactive www.gammet.com
- Copyright 2007, Gammet Interactive www.gammet.com
- SOCIAL MARKETING IS ALL ABOUT RELATIONSHIPS. Relationships depend on conversation. Types of communities: Travel Community generally Communities formed around an interest / passion (that is relevant to your destination) Your own existing community. What makes people passionate about destination / hotel / experience? FB - people passionate about destination (more general, number of reasons for passion) Twitter - Near-in / Current. People on the road ARE the near-in market.
- Copyright 2010, Gammet Interactive
- Copyright 2007, Gammet Interactive www.gammet.com
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive
- Copyright 2010, Gammet Interactive