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Association Forum




                                             #AFCSoMe – @DaveSerino
           Chicago, IL
           August 8, 2012




Social Media & Meetings
  Promotion Bootcamp:
 Strategies You Can Use
         Presented By
         Dave Serino
       Strategist & Educator
      Think! Social Media


                               @DaveSerino
DAVE SERINO-STRATEGIST &




                                                       #AFCSoMe – @DaveSerino
EDUCATOR
          Travel, tourism and hospitality industry
          online marketing & social media
          consultant. Big sports fan who enjoys
          family time. Likes to
          run, kayak, bike, hike & drink hoppy
          IPA's at brew pubs across the country.
          Swim parent and St. Bernard owner.
          Former sports writer and rugby
          enthusiast. Currently working at Think!
          Social Media. Developed one of the
          first social media measurement scales
          for destination marketers and
          founded the Social Media Tourism
          Symposium – aka #SoMeT.
                                         @DaveSerino
#AFCSoMe – @DaveSerino
via @donnamatrix

           @DaveSerino
#AFCSoMe – @DaveSerino
THE SOCIAL SPACE

Facebook - www.facebook.com/AssocForum

Twitter - @AssocForum
Hashtag - #AFCSoMe

LinkedIn - Association Forum of Chicagoland




                                              @DaveSerino
OUR GOOGLE DOC




                                                        #AFCSoMe – @DaveSerino
       http://budurl.com/SocialMeetings
                         Or
                http://tinyqr.com/x

                                          @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
THE RISE OF TECHNOLOGY.….
• 65% of couples now setting up special sites to
manage RSVPs, stream video of the ceremony
and-or reception, and keep guests in the loop
• One in five couples use mobile apps for
planning
• 17% of couples use social media to plan, shop
or register for gifts, along with sharing every detail
online
• 16% of brides buy a dress online
• 1 in 5 couples go paperless for invitations or
save-the-date

                                  - Via Brides and The Knot
                                                @DaveSerino
#AFCSoMe – @DaveSerino
                                     RFP
                                                    Planning
                 Improved ROI




      Data                                                     Production
    Collection


                                Technology
                        Integrated throughout the
 Post Event                   cycle of events                     Logistics
Extended Life                                                    Execution




        Networking                                      Promotion


                                            Attendee
                          Speakers
                                           Engagement

                                                                      - Via PCMA

                                                                        @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
“ Those involved in the
 process via social media are
 more likely to participate”




                        @DaveSerino
WE ASKED WHAT THEY WANTED




                                          #AFCSoMe – @DaveSerino
                            @DaveSerino
WE ASKED WHAT THEY WANTED…..




                                                 #AFCSoMe – @DaveSerino
• What do you want to know?

• What do you need to know?

• How will you ask the question?

• Who is most important?




                                   @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
BUILDING THE COMMUNITY




                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
SITE SELECTION PROCESS




                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
BUILDING A CONTENT PLAN




                    @DaveSerino
#AFCSoMe – @DaveSerino
CURATION & CREATION




                      @DaveSerino
#AFCSoMe – @DaveSerino
CURATION & CREATION




                      @DaveSerino
#AFCSoMe – @DaveSerino
CURATION & CREATION




                      @DaveSerino
#AFCSoMe – @DaveSerino
CURATION & CREATION




                      @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
KEEP THEM IN THE NEWSFEED




                                          #AFCSoMe – @DaveSerino
                            @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
MAKE A TWITTER LIST




                                    #AFCSoMe – @DaveSerino
                      @DaveSerino
#AFCSoMe – @DaveSerino
PHOTO & VIDEO




                @DaveSerino
#AFCSoMe – @DaveSerino
PHOTO & VIDEO




                @DaveSerino
PHOTO & VIDEO




                              #AFCSoMe – @DaveSerino
                @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
QR CODES
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
Capture by 44Doors




                     @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
GIVE SPEAKERS A WARM WELCOME




                                     #AFCSoMe – @DaveSerino
                       @DaveSerino
USE TECHNOLOGY TO MAKE IT PERSONAL




                                           #AFCSoMe – @DaveSerino
                             @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
SPONSORS - MAKE THEM PARTNERS




                        @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
#AFCSoMe – @DaveSerino
                         @DaveSerino
ANOTHER WAY TO PROMOTE




                                       #AFCSoMe – @DaveSerino
                         @DaveSerino
ANOTHER WAY TO PROMOTE




                                       #AFCSoMe – @DaveSerino
                         @DaveSerino
ANOTHER WAY TO PROMOTE




                                       #AFCSoMe – @DaveSerino
                         @DaveSerino
ANOTHER WAY TO PROMOTE




                                         #AFCSoMe – @DaveSerino
              • During the two day
                business
                exchange, we
                received 57 tweets
                with both hashtags -
                #SoMeT12 &
                #DMAI12.
              • There were 33 photos
                taken with Amigo
                Man
              • 18 people used the
                $100 discount code
                and 9 used the $50
                code
                           @DaveSerino
ANOTHER WAY TO PROMOTE




                                       #AFCSoMe – @DaveSerino
                         @DaveSerino
ANOTHER WAY TO PROMOTE




                                       #AFCSoMe – @DaveSerino
                         @DaveSerino
SAY THANK YOU!




                               #AFCSoMe – @DaveSerino
                 @DaveSerino
#AFCSoMe – @DaveSerino
                         Dave Serino
               Strategist & Educator
       DaveS@ThinkSocialMedia.com

              Think! Social Media USA
           209 West Main St., Suite 107
             Brighton, Michigan 48116
          www.ThinkSocialMedia.com

                  Cell: 810-623-1505
                 Skype: dave.serino
       www.Twitter.com/DaveSerino
www.FaceBook.com/ThinkSocialMedia
                                          http://44d.me/DaveSerino
         www.DaveSerinoBlogs.com




                                                         @DaveSerino

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Social Media & Meetings Promotion Bootcamp