More than Just Lines on a Map: Best Practices for U.S Bike Routes
Social Media & Meetings Promotion Bootcamp
1. Association Forum
#AFCSoMe – @DaveSerino
Chicago, IL
August 8, 2012
Social Media & Meetings
Promotion Bootcamp:
Strategies You Can Use
Presented By
Dave Serino
Strategist & Educator
Think! Social Media
@DaveSerino
2. DAVE SERINO-STRATEGIST &
#AFCSoMe – @DaveSerino
EDUCATOR
Travel, tourism and hospitality industry
online marketing & social media
consultant. Big sports fan who enjoys
family time. Likes to
run, kayak, bike, hike & drink hoppy
IPA's at brew pubs across the country.
Swim parent and St. Bernard owner.
Former sports writer and rugby
enthusiast. Currently working at Think!
Social Media. Developed one of the
first social media measurement scales
for destination marketers and
founded the Social Media Tourism
Symposium – aka #SoMeT.
@DaveSerino
4. #AFCSoMe – @DaveSerino
THE SOCIAL SPACE
Facebook - www.facebook.com/AssocForum
Twitter - @AssocForum
Hashtag - #AFCSoMe
LinkedIn - Association Forum of Chicagoland
@DaveSerino
5. OUR GOOGLE DOC
#AFCSoMe – @DaveSerino
http://budurl.com/SocialMeetings
Or
http://tinyqr.com/x
@DaveSerino
7. #AFCSoMe – @DaveSerino
THE RISE OF TECHNOLOGY.….
• 65% of couples now setting up special sites to
manage RSVPs, stream video of the ceremony
and-or reception, and keep guests in the loop
• One in five couples use mobile apps for
planning
• 17% of couples use social media to plan, shop
or register for gifts, along with sharing every detail
online
• 16% of brides buy a dress online
• 1 in 5 couples go paperless for invitations or
save-the-date
- Via Brides and The Knot
@DaveSerino
8. #AFCSoMe – @DaveSerino
RFP
Planning
Improved ROI
Data Production
Collection
Technology
Integrated throughout the
Post Event cycle of events Logistics
Extended Life Execution
Networking Promotion
Attendee
Speakers
Engagement
- Via PCMA
@DaveSerino
10. #AFCSoMe – @DaveSerino
“ Those involved in the
process via social media are
more likely to participate”
@DaveSerino
11. WE ASKED WHAT THEY WANTED
#AFCSoMe – @DaveSerino
@DaveSerino
12. WE ASKED WHAT THEY WANTED…..
#AFCSoMe – @DaveSerino
• What do you want to know?
• What do you need to know?
• How will you ask the question?
• Who is most important?
@DaveSerino
69. ANOTHER WAY TO PROMOTE
#AFCSoMe – @DaveSerino
@DaveSerino
70. ANOTHER WAY TO PROMOTE
#AFCSoMe – @DaveSerino
@DaveSerino
71. ANOTHER WAY TO PROMOTE
#AFCSoMe – @DaveSerino
@DaveSerino
72. ANOTHER WAY TO PROMOTE
#AFCSoMe – @DaveSerino
• During the two day
business
exchange, we
received 57 tweets
with both hashtags -
#SoMeT12 &
#DMAI12.
• There were 33 photos
taken with Amigo
Man
• 18 people used the
$100 discount code
and 9 used the $50
code
@DaveSerino
73. ANOTHER WAY TO PROMOTE
#AFCSoMe – @DaveSerino
@DaveSerino
74. ANOTHER WAY TO PROMOTE
#AFCSoMe – @DaveSerino
@DaveSerino
76. #AFCSoMe – @DaveSerino
Dave Serino
Strategist & Educator
DaveS@ThinkSocialMedia.com
Think! Social Media USA
209 West Main St., Suite 107
Brighton, Michigan 48116
www.ThinkSocialMedia.com
Cell: 810-623-1505
Skype: dave.serino
www.Twitter.com/DaveSerino
www.FaceBook.com/ThinkSocialMedia
http://44d.me/DaveSerino
www.DaveSerinoBlogs.com
@DaveSerino