In this session we will explore how to benchmark social media through our priority measurement scale and provide tips on how you can become more effective in the realms of social media. We will also review examples from the state of North Dakota, including the key elements from a recent social media audit.

1. #BuildND – North Dakota Travel Industry Conference
North Dakota Travel Industry
Conference
Bismarck, ND
April 24, 2012
Staying Social:
How to Measure &
Benchmark Your Success
Presented By
Dave Serino
Strategist & Educator
Think! Social Media
@DaveSerino

2. #BuildND – North Dakota Travel Industry Conference
WHY DID WE DO IT?
• Social media is growing at rapid
pace and there are limited - if any -
established criteria for
measurements
• Questions about “Who is doing it
best?” began to increase greatly
• No one else in the tourism industry
has come forward with any type of
measurement
@DaveSerino

3. #BuildND – North Dakota Travel Industry Conference
HOW DID WE DO IT?
• Developed a weighted set of criteria,
beginning with 12-point algorithm
that features 28 objects of
measurement.
• Started with the idea to rank all the
DMO’s in the United States.
• Modified the study to measure all 50
states. Conducted the first study in
July of 2009.
@DaveSerino

4. #BuildND – North Dakota Travel Industry Conference
WHAT WE MEASURED?
• Web Traffic: Quantcast, Google and
Yahoo in-Links
• Social Media Outlets–
Blogs, Twitter, Facebook, Flickr, YouTu
be, Geolocation. Just added
Google+, Pinterest
• Content sharing and review sites
• Mobile
@DaveSerino

5. #BuildND – North Dakota Travel Industry Conference
WHAT HAPPENED NEXT?
• The first US DMO study was released in
July 2009 through one Twitter and
Facebook posting
• It was virally passed along by followers
and fans – the initial study was
downloaded more than 750 times
• Inquires came in from numerous
DMO’s along with other
consultants, bloggers & ad agencies.
@DaveSerino

6. #BuildND – North Dakota Travel Industry Conference
@DaveSerino

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@DaveSerino

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@DaveSerino

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@DaveSerino

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A NEW FACEBOOK BENCHMARK
Talking About This divided by Likes
= an engagement scale percentage
@DaveSerino

15. #BuildND – North Dakota Travel Industry Conference
@DaveSerino

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@DaveSerino

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@DaveSerino

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@DaveSerino
COMING SOON!

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@DaveSerino

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@DaveSerino

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@DaveSerino

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@DaveSerino

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@DaveSerino

26. #BuildND – North Dakota Travel Industry Conference
Dave Serino
Strategist & Educator
DaveS@ThinkSocialMedia.com
Think! Social Media USA
3389 Habitat Trail
Pinckney, Michigan 48169
www.ThinkSocialMedia.com
Voice: 734-878-8800
Cell: 810-623-1505
Skype: dave.serino
www.Twitter.com/DaveSerino
http://44d.me/DaveSerino
www.FaceBook.com/ThinkSocialMedia
www.DaveSerinoBlogs.com
@DaveSerino