Growth Hacking Academy - Growth Hacking Course Launch
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Growth Hackers have ushered in a new era of data and product-driven growth. Growth Hackers are a mix of product, data and marketing. Growth Hacking is a skillset and a mindset.
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Growth Hacking Academy - Growth Hacking Course Launch
- 1. Growth Hacking Academy A fully-immersive high-intensity 3-month programme David Arnoux, Lead Growth Hacker
- 2. David vs. Goliath(s) vs. 63.6% victory! 23% victory
- 3. Bad breath
- 6. 2.8million invites sent in April 2010! Dropbox 100k to 4mio users from 2008 to 2010!
- 8. Some common traits 1. Data-driven 2. OPN (Other people’s network) 3. Require coding
- 9. What is growth hacking?
- 11. Hard data
- 12. Soft data
- 13. “Sustainable growth comes from understanding your best customers and how to find and acquire more of them” - Sean Ellis
- 16. Digital Marketer vs Growth Hacker
- 17. Growth Hacking Principles 1. If you simply build it, no-one will come 2. Only in testing will I know if something will be successful 3. I will scale successes and kills failures. There is no gray area 4. Data levels all arguments 5. Execute fast. Fix later
- 18. Why is Growth Hacking important?
- 19. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated.
- 21. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution.
- 22. Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure "Poor distribution—not product—is the number one cause of failure. " - Peter Thiel
- 23. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly.
- 25. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly. 4. Limited resources = startups need to be creative to activate and retain new users.
- 26. 120 000 120 60 12 Visited landing page Used core feature Came back following week Made a transaction ouch!
- 27. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly. 4. Limited resources = startups need to be creative to activate and retain new users. 5. Growth is not only about tips and tricks - it’s all about the process!
- 29. Copy, Ask, Think P.I.E.S or B.R.A.S.S. Experiment Doc Team Dedication Weekly sprints Learnings Systemize Productize
- 30. Why an Academy?
- 31. Rapid growth
- 32. Rapid growth
- 33. Ecosystem
- 34. Employer-side demand “Do you know a good growth hacker?” Good? growth hackers Demand 18000 120000
- 35. How do we fill this huge gap?
- 38. Growth Academy Manifesto ❖ Create strong partnerships
- 39. The Partners
- 40. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers
- 41. Our Teachers
- 42. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners
- 43. The skillset of growth hacker
- 45. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport
- 48. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport ❖ You can only learn by doing
- 49. Fully-immersive projects Project 3 Project 4 Project 5 Project 6 Project 7 Project 8
- 51. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport ❖ You can only learn by doing ❖ Forget the tricks, you need a process
- 52. Copy, Ask, Think P.I.E.S or B.R.A.S.S. Experiment Doc Team Dedication Weekly sprints Learnings Systemize Productize Process!
- 54. When does it start?
- 56. Timeline
- 57. THANKS! Any questions? You can find me at @darnocks / @growthtribe / academy@growthtribe.nl
- 58. www.GrowthTribeAcademy.com Applications are now open!! David Arnoux, Lead Growth Hacker