Technical Marketing and Growth Hacking Low Hanging Fruit
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Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible. Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills. Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
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Technical Marketing and Growth Hacking Low Hanging Fruit
- 1. Technical Marketing and Growth Hacking low hanging fruit David Arnoux Head of Growth GrowthTribe www.growthtribe.io Twitter/Snapchat @growthtribe
- 4. “ If you’re growing a company today you better learn to eat hot dogs fast...
- 7. HIGH GROWTH / HIGH POTENTIAL STARTUP Increase Conversions Reduce CAC Find new channels Change mindset Retention
- 8. Startups Students Full-time Academy Full-time Academy Adult Education Crash-courses CorporatesConsulting and Academies
- 10. Startups Students Full-time Academy Full-time Academy Adult Education Crash-courses CorporatesConsulting and Academies Royal Family Workshops and consulting
- 11. www.growthtribe.io Don’t visit this website
- 12. What’s On The Menu? WTF is growth hacking anyway? Deliciously low hanging fruits..
- 13. Growth Hacking Growth Marketing Technical Marketing Growth
- 14. Creative Marketing What Is Growth Hacking? Coding + Automation Behavioural Psychology Data + Testing Lean Marketing Technical Marketing UX improvement Conversion Rate Optimization Inspiration: @clarabuchanan
- 15. What Is Growth Hacking? Coding + Automation Creative Marketing UX improvement Conversion Rate Optimization
- 16. The Brain Of A “Growth Hacker” Place your screenshot here
- 17. Udemy
- 18. Story I hate...Paypal Source: ReferralCandy 100k users in the first month! 7-10% daily growth >> 100 million members 1 million march 2000 >> 5 million summer 2000 $10 $10 $10 $10
- 20. Famous examples
- 21. What do most of these have in common?
- 22. What do these have in common? Creative or Sneaky (not sustainable) Quite Technical OPN (Other People’s Network)
- 23. Creative Marketing What Is Growth Hacking? Coding + Automation Technical Marketing Conversion Rate Optimization GROWTH HACKING
- 24. Today’s Marketer
- 25. “Marketers should be held to the same level of quality as developers. We teach technical growth skills.
- 26. Can’t code… don’t worry
- 29. Then what?
- 30. Pre-heat the cold leads on Twitter and Linkedin 1 week + $145
- 31. Blockspring Playbook Infinite Leads :D blockspring Clearbit API Email Hunter API Twitter Custom Audiences Crystal Knows Dedicated Landing Page SALES $$$
- 33. Sli.do Playbook Python script Proxy API Email Course Email Leads (Or Tor) 0 email leads
- 34. So how do we come up with these?
- 35. Creative Marketing What Is Growth Hacking? Coding + Automation Data + Testing Lean Marketing Technical Marketing GROWTH HACKING
- 36. OMTM Hard + Soft data P.I.E.S or B.R.A.S.S. Experiment Doc Time boxing Cross-skilled teams Agile Scrum Pirate Metrics Flowchart OMTM(s) Learnings Systemize or Productize Ideate Idea backlog Rank Prioritization Framework Design Test Minimum Viable Experiment Execute! Get It Done!!! Analyze Hard and Soft Data Copy others + Go crazy the GROWTH process
- 38. Hard data - Retention Charts Are users coming back? What is the impact of our efforts on retained users?
- 39. Hard data - Segmental Analysis What behavioural segments are more valuable? Can we predict their behaviour? Recency, Frequency, Monetary
- 40. Soft data why?
- 41. Creative Marketing What Is Growth Hacking? Coding + Automation Data + Testing Lean Marketing Technical Marketing Behavioural Psychology UX improvement Inspiration: @clarabuchanan GROWTH HACKING
- 42. Creative Marketing What Is Growth Hacking? Coding + Automation Behavioural Psychology Data + Testing Lean Marketing Technical Marketing UX improvement Conversion Rate Optimization Inspiration: @clarabuchanan GROWTH HACKING
- 43. OMTM Hard + Soft data P.I.E.S or B.R.A.S.S. Experiment Doc Time boxing Cross-skilled teams Agile Scrum Pirate Metrics Flowchart OMTM(s) Learnings Systemize or Productize Ideate Idea backlog Rank Prioritization Framework Design Test Minimum Viable Experiment Execute! Get It Done!!! Analyze Hard and Soft Data Copy others + Go crazy the GROWTH process
- 44. “What to do when you’ve only got 3 months to make a difference?
- 45. LOW HANGING FRUITS (that work 9/10 times)
- 46. Low Hanging Fruit #1
- 47. 250-3000 Ads per day
- 48. betalist.com
- 49. BJ Fogg Model
- 50. Negative aging: “Leave quick or stay long” 97% of people just f#$%ed off
- 51. You have 5 seconds to answer.. What does this website do or offer? Why is it better than the competition or similar services?
- 53. FAIL
- 55. WIN
- 56. You have 5 seconds to answer.. What does this website do or offer? Why is it better than the competition or similar services? 60% 20%
- 58. Not much traffic and want to A/B test? Go big or go home.. Low Hanging Fruit #2
- 59. Landing Page Optimization is for babies… Retention optimization is for grown ups Low Hanging Fruit #3
- 60. Company A: 5 mio users/month 80% monthly retention Company B: 2 mio users/month 95% monthly retention
- 61. Company A: 5 mio users/month 80% monthly retention >> 25 million users Company B: 2 mio users/month 95% monthly retention >> 34 million users
- 62. But... Retention takes forever to test..
- 63. Early signal shitty longer term retention
- 65. To optimize retention = Identify and optimize for the wow moment Low Hanging Fruit #4
- 67. The WOW moment “Wow...this will improve my life”
- 68. Famous wow moments 1-day retention Put at least 1 file in a folder + see link Follow 30+ people 7 friends in 10 days Get someone to buy 3 times = average 11 purchases a year.
- 69. How to determine your wow moment? Guess
- 70. How to determine your wow moment? Guess Collect Data (Hard and Soft)
- 71. Use this template: growthtri.be/wow
- 72. Watch a bunch of user recording videos at 4x speed What did they do? What didn’t they do? VS. Retained Gone forever
- 73. How to determine your wow moment? Guess Ask a data scientist Analyze by hand…then guess
- 74. Tip: How many steps to your “WOW”?
- 75. How many steps to your “WOW”? 1. Reduce that number by 90% 2. Segment the WOW
- 76. Fruit #5 Flip the funnel..
- 77. Flip the funnel Acquisition Activation (WOW) Retention Referral Revenue Awareness Activation (WOW) Acquisition Retention Referral Revenue Awareness Flip Acquisition / Activation
- 87. Fruit #6 Engineered marketing is quick and easy
- 91. Crew’s Story
- 96. Prediction..
- 98. Prediction.. Machine learning will slowly automate 50% of marketer’s jobs Learn to leverage them..
- 100. If you’re here you should already have read these..
- 101. And now read these...
- 102. Tools Tools Tools
- 103. Come Speak in Amsterdam
- 105. Twitter @darnocks Linkedin David Arnoux Let’s be soshul media friendz