This document provides a user journey map for signing up and using the Lunch Money Buddy app. It outlines the steps a user would take to sign up for the app, add their children, view the school lunch calendar, add funds to their children's accounts, check their subsidy status, change payment methods, and finally remove any remaining funds and delete their account. The journey map follows two users, Samantha and Jorge, as they navigate through the various features and processes within the Lunch Money Buddy app. It describes their thoughts, feelings and emotions at each stage of using the app to help parents and children manage school lunch money and payments.

1. User Journey Map: Signing Up & Adding a Child
SAMANTHA, 37
HR Manager, Employee Relations
Devices: Smartphone, tablet, and desktop
computer at work.
THE STORY
.
Jorge, 34
Marketing Communications Representative
Devices: Smartphone, personal laptop computer
and desktop at work.
Children: Hailee, 12 and Brenden, 8
After a long, draining day at the office, Samantha picked her children, Hailee and Brenden, up from school. They
opened the van door and instantly complain that they are starving. Samantha doesn’t understand why her children
are starving when she packed their lunches in the morning.
Hailee informs her that Dad (Jorge) had been rushing them to get out of the house so he wouldn’t be late that they
forgot their lunches on the counter. Hailee tells her mom that a friend bought some food in the cafeteria using an app
called Lunch Money Buddy. She continues to explains what she knows about the app and mentions that most of the
kids in her class use it on their smartphones instead of carrying around money all day.
After a scornful dinner, Samantha and Jorge search for Lunch Money Buddy in the app store.
Thisw
illbe
perfectfor
ourbusy
schedules.
Icannotw
aitto
see
w
hatthe
schoolhasplanned
form
y
kids.
Ihope
thisapp’seasy
to
learn.
Im
ightw
antto
w
rite
the
login
and
passw
ord
dow
n.
A
notherapp
to
figure
out...
O
h
no,w
e
gotto
getthe
schoolcode.
Thank
G
od
they
added
the
find
button.
Thisistoo
easy.
Betteruse
m
y
em
ail-it’seasy
to
rem
em
ber.
Thisisa
sim
ple
sign
up.
I’m
notreally
sure
w
hatto
do.
W
hatisa
schoolcode?H
ow
am
Isuppose
to
find
it?!?
N
ow
,thatboth
kidsare
entered
in,let’s
see
w
hatelse
w
e
can
do.
I’m
notsure
how
Ifeelabouttrusting
this
app
w
ith
m
y
m
oney.
Isitsecure?
A
tleastthere
are
fam
ilaricons.
Thoughts
& Feelings
Satisfied
Happy
Disappointed
Sad
Stages of
the Journey
Activities
DISCOVERY SIGNING UP ADDING A CHILD COMPLETION
Jorge’s Emotions
Samantha’s Emotions
Disappointed
Sad
Samantha downloads
Lunch Money Buddy on
her smartphone.
They sign up using
Jorge’s email
address and select a
password.
They are greeted with the
home screen. They notice an
Add Child Button. Once
selected, the app prompts
them for information
regarding the child:
Name
Grade
School Code
After entering in Hailee and
her grade, they are unsure of
the school code. So instinctly,
they use the Find School
Code button and search for
her elementary school by zip
code or state and then search-
ing through the list of schools.
They confirm the correct
school, and are taken
back to the home screen
with Hailee’s information
now available. From here,
the repeat the process to
add Brenden.
Both children’s information
are available on the home
screen. They notice they
can add an image for each
child and upload their
favorite image from the
phone’s photo gallery.
Now, they are ready to
begin adding funds for
school lunches.
Samantha’s EmotionsSamantha’s Emotions
Jorge’s Emotions
Samantha’s EmotionsSamantha’s Emotions
Jorge’s Emotions
Thisispretty
sim
ple.Ican
see
w
hy
the
parents
are
using
thisapp.
Both
kidsare
entered
in!
A
nxious
C
onfused
Excitem
ent

2. User Journey Map: Checking the Calendar & Adding Funds
SAMANTHA, 37
HR Manager, Employee Relations
Devices: Smartphone, tablet, and desktop
computer at work.
THE STORY
.
Jorge, 34
Marketing Communications Representative
Devices: Smartphone, personal laptop computer
and desktop at work.
Children: Hailee, 12 and Brenden, 8
Now that both children have been added to Lunch Money Buddy, Samantha and Jorge want to see what meal the school has planned for this
Friday. They usually give the children enough money for one school lunch each week.
Samantha is curious if the school updates the app weekly or if the meals are set in stone for the school year. They both feel this will better
determine if they’re willing to give Hailee and Brenden more money per week, thus saving them a lot of time late at night or in the mornings
preparing their lunches.
W
here
do
Ifind
outaboutthe
food
they
w
illbe
feeding
m
y
kids...
Ilove,love,love
thiscalendar.
Isthishow
w
e
add
the
funds?
A
re
w
e
doing
thiscorrectly?
You
can
setw
hen
the
fundsw
illbe
w
ithdraw
n!
Istarting
to
love
thisapp
m
ore
and
m
ore.
W
ish
som
eone
w
ould
have
show
n
usthisearlier.
Ilove
thatIam
able
to
receive
em
ailconfirm
ationsofm
y
transactions.
O
h.C
alendarbutton
thatm
akessense.
Iw
onderifthey
update
thisregularly.
The
kidsare
going
to
definetely
w
antto
eat
on
Friday.
H
ow
am
Igoing
to
keep
up
w
ith
thisapp.
I’m
so
glad
thatw
e
can
sim
ply
use
the
sam
e
accountto
transferoverfunds.N
o
m
ore
bank
runsforcash!
Took
lessthan
five
m
inutes.
Thisistoo
easy
-Ican
getused
to
this.
Sim
ple
and
convenient.
O
ne
lessstressfulthing
to
do
every
w
eek.
G
reat!N
ow
,w
e
w
illknow
w
hen
it’sFiesta
day
every
m
onth.
Slightly
O
verw
helm
ed.
C
urious.
Excitem
ent.
Lost.
C
onfident.
O
ptim
istic.
Joyful.
Thoughts
& Feelings
Satisfied
Happy
Disappointed
Sad
Stages of
the Journey
Activities
HOME CALENDAR & STAR A MEAL ADDING FUNDS FOR HAILEE & BRENDEN CONFIRM TRANSACTION
Jorge’s EmotionsJorge’s Emotions
Samantha’s Emotions
On the home screen,
Samantha and Jorge
wonder where they can
view the upcoming lunch-
es. Samantha notices a
Calendar button on the
command bar.
The Calendar page is set
to show the current
month with the current
day highlighted. She
clicks through each day
of the coming week and
the app displays the
corresponding menu for
each day.
This friday is listed as
Fiesta Friday! They both
know Hailee and Brenden
love mexican food, so
they select the star icon
to mark Fiesta Friday as a
favorite meal for future
reference. Each Fiesta day
there after is updated
with a star next to the
date.
She selects Add Funds on
the command bar. She
selects Hailee as the benefi-
cary, but the app informs
her that a bank account
hasn’t been set up yet. She
selects Add New Account
and Jorge reads off his credit
card information and they
both confirm to save
account for future use.
Once confirmed, the new
account is automatically select-
ed as the default in Hailee’s
funds profile. Samantha choos-
es to add $15.00 to Hailee’s
account. Jorge, suggests to
select the option that would
allow the money to be deposit-
ed Friday morning just in time
for Fiesta Friday.
Samantha confirms that
the funds will be delivered
on Friday morning into
Hailee’s Buddy account.
She proceeds to do the
same with Brenden’s
account.
They finish up adding funds
to Brenden’s Buddy
account and opt to receive
an email confirmation for
both transactions for their-
records. She may, if she
wishes, turn the email
confirmations off in her
profile settings.
DisappointedDisappointed

3. User Journey Map: Checking On Subsidy Status & Deleting Credit Card Information
THE STORY
.
HENRY, 70
Sales Manager, Retired
Devices: Smartphone, eReader
& a desktop at home.
JOE, 14
Devices: Smartphone & Laptop.
User Journey Map: Checking On Subsidy Status & Deleting Credit Card Information
THE STORY
.
HENRY, 70
Sales Manager, Retired
Devices: Smartphone, eReader
& a desktop at home.
JOE, 14
Devices: Smartphone & Laptop.
Henry downloaded Lunch Money Buddy for Joe’s last year before he heads into his freshmen year of high school. The state has subsidized Joe’s meals at
school based off of Henry’s income, but unfortunately they do not give Joe enough money to last him all week. Every Thursday, Henry deposits addition-
al money to cover that day’s lunch as well as Friday’s lunch.
This is Joe’s last two weeks of school and recently, Henry received a letter about his subsidy amount being lowered drastically. He called the school, but
the office was closed. Joe reminded him that you can check the status in Lunch Money Buddy. As well as checking the status, Henry believes he will have
to switch his accounts to pay for the last two weeks of Joe’s lunches.
I’m
glad
Igotthattaken
care
of.
Ineed
to
keep
a
w
atchfuleye
on
m
y
fundsthese
nextfew
w
eeks.
Ilike
thatthe
app
asksm
e
ifIw
ould
like
to
setup
an
auto
replenish.Iw
onderhow
Ichange
thatin
the
future
ifIdo
w
antit.
N
o
m
atterhow
m
any
tim
esIuse
thisapp,Ifind
m
yselfguessing
everything
Ineed
isin
the
profile
m
anagem
entsection.
Itisreally
nice
thatthe
school
updatesm
y
subsidy
inform
ation
if
itchanges.
W
ow
...that’snotenough
m
oney
to
getJoe
through
tw
o
days,letalone
a
fullw
eek
oflunches.
Ihope
the
high
schoolusesLunch
M
oney
Buddy.
IfIdid
thisonce,Ican
surely
do
itagain..
N
ow
,Irem
em
ber,and
m
an,w
asthateasy
to
do.
Let’shope
Irem
em
berhow
to
setup
a
new
account.
C
ontent.
A
ccom
plished.
Satisfaction.
Frustrated..
U
nsure.
Thoughts
& Feelings
Satisfied
Happy
Disappointed
Sad
Stages of
the Journey
Activities
PROFILE MANAGEMENT CHECKING ON SUBSIDY STATUS DELETING ACCOUNT ADDING NEW ACCOUNT CONFIRMATION
While on the home screen, Henry
chooses Profile Management on the
top right corner of the app. Henry
selects Subsidy Status.
The app reveals that his
subsidy was lowered to
$21.00 a week effective on
May 15th, 2016.
Henry fears that the card he
set up over a year ago doesn’t
have enough money on it to
give Joe the money he will need
to finish out the school year, so
he backs to the home screen
and chooses Accounts in the
Profile Management sec-
tion.
The Accounts section, lists
the one credit card that was
set up earlier this year. Henry
selects the card info drop down
menu, and proceeds to delete
the stored card information.
The app proceeds to ask if he is
sure, and Henry confirms.
Henry selects add new account,
and enters in his debit card
information. Lunch Money
Buddy prompts if Henry would
like to set up autoreplenish
weekly, Henry decides that he
wants to enter it manually for
these last two weeks of school
to keep track of his spending.
After confirming the new card,
Henry can now add additional
funds to Joe’s account whenev-
er he needs too.
I’m
glad
Igotthattaken
care
of.
Ineed
to
keep
a
w
atchfuleye
on
m
y
fundsthese
nextfew
w
eeks.
Ilike
thatthe
app
asksm
e
ifIw
ould
like
to
setup
an
auto
replenish.Iw
onderhow
Ichange
thatin
the
future
ifIdo
w
antit.
N
o
m
atterhow
m
any
tim
esIuse
thisapp,Ifind
m
yselfguessing
everything
Ineed
isin
the
profile
m
anagem
entsection.
Itisreally
nice
thatthe
school
updatesm
y
subsidy
inform
ation
if
itchanges.
W
ow
...that’snotenough
m
oney
to
getJoe
through
tw
o
days,letalone
a
fullw
eek
oflunches.
Ihope
the
high
schoolusesLunch
M
oney
Buddy.
IfIdid
thisonce,Ican
surely
do
itagain..
N
ow
,Irem
em
ber,and
m
an,w
asthateasy
to
do.
Let’shope
Irem
em
berhow
to
setup
a
new
account.
C
ontent.
A
ccom
plished.
Satisfaction.
Frustrated..
U
nsure.
Thoughts
& Feelings
Satisfied
Happy
Disappointed
Sad
Stages of
the Journey
Activities
PROFILE MANAGEMENT CHECKING ON SUBSIDY STATUS DELETING ACCOUNT ADDING NEW ACCOUNT CONFIRMATION
While on the home screen, Henry
chooses Profile Management on
the top right corner of the app.
Henry selects Subsidy Status.
The app reveals that his
subsidy was lowered to
$21.00 a week effective on
May 15th, 2016.
Henry fears that the card he
set up over a year ago doesn’t
have enough money on it to
give Joe the money he will need
to finish out the school year, so
he backs to the home screen
and chooses Accounts in the
Profile Management sec-
tion.
The Accounts section, lists
the one credit card that was
set up earlier this year. Henry
selects the card info drop down
menu, and proceeds to delete
the stored card information.
The app proceeds to ask if he is
sure, and Henry confirms.
Henry selects add new account,
and enters in his debit card
information. Lunch Money
Buddy prompts if Henry would
like to set up autoreplenish
weekly, Henry decides that he
wants to enter it manually for
these last two weeks of school
to keep track of his spending.
After confirming the new card,
Henry can now add additional
funds to Joe’s account whenev-
er he needs too.

4. User Journey Map: Removing All Remaining Funds & Delete Lunch Money Buddy Account
THE STORY
.
HENRY, 70
Sales Manager, Retired
Devices: Smartphone, eReader
& a desktop at home.
JOE, 14
Devices: Smartphone & Laptop.
It’s the end of the school year for Joe, which means after summer, he will be a freshman at St. James High School. Henry already heard from parents that the
high school doesn’t use or accept Lunch Money Buddy.
Henry wants to move any remaining funds from Joe’s account back onto his debit card. Once the money has been transfered over, he will delete his beloved
Lunch Money app. Although, he will be pushing to impliment it at the high school PTA meetings, he will just have to wait to see if they choose to adopt it or
not.Ithink
Iknow
w
here
to
go.
D
eterm
ined.
Savvy.
Sadness.
Thoughts
& Feelings
Satisfied
Happy
Disappointed
Sad
Stages of
the Journey
Activities
PROFILE MANAGEMENT TRANSFER FUNDS DELETING LUNCH MONEY BUDDY SAYING GOODBYE
While on the home screen, Henry
chooses Profile Management on the
top right corner of the app. Henry
selects Accounts.
While in Accounts, Henry
chooses to Transfer
Funds. He selects Joe’s
remaining balance of
$34. 32 to be moved onto
his debit card with the
last four numbers of
9967.
Henry confirms the transfer, and
Joe has a remaining balance of
zero. Henry proceeds to the
home screen, and navigates
through Profile Management
until he sees Delete Lunch
Money Buddy Account at the
bottom of the options.
Henry already balanced out his
account, if he didn’t Lunch
Money Buddy would pop up a
warning message stating that
the user must transfer any
remaining balances before
deleting an account.
Henry confirms that he does, in
fact, want to close his Lunch
Money Buddy account for good.
The app informs the user that
it is sad to seem them go, but
they understand children grow
up so fast!
Henry for the first time in a
long time is greeted with the
login screen and a welcome
message from Lunch Money
Buddy.
Slightly
C
onfused.
Sentim
ental.
Ihave
nevertransferfundsback
into
m
y
accountbefore.
I’m
going
to
have
to
take
a
m
inute
to
figure
thisout.
A
llIhad
to
do
w
asslide
m
y
fingeroverto
the
fullam
ountand
confirm
to
transferthe
funds
over.That’ssim
ple
enough.
Ihave
no
idea
how
to
delete
m
y
account.
I’llgo
w
here
Ialw
aysgo.
Lucky
Ialready
transferthe
fundsover.
Ilove
w
hen
Ido
thingsrightthe
firsttim
e.
Icannotbelieve
Joe
w
illbe
in
high
school.
I’m
curiouson
how
the
high
schoolsubsidizes
the
m
ealplans.
I’m
going
to
m
issyou
buddy.
I’m
going
to
try
and
convince
the
high
schoolto
use
Lunch
M
oney
Buddy.