This is a collection of thoughts around where we are right now in the history of the Internet. I believe we're getting ahead of ourselves, confusing the growth of the Internet with it growing up, but I also believe we're doing some amazing things, and can draw a few lines in the sand, making some solid guesses on where we are going.
I hope you enjoy =]
David
6. āā¦tools don't get
socially interesting
until they get āAdvances donāt become
Clay Shirky
technologically interesting until they
socially
become technologically boringā
boring.ā
- Clay Shirky
12. āā¦tools don't get
socially interesting
until they get āAdvances donāt become
Clay Shirky
technologically interesting until they
socially
become technologically boringā
boring.ā
- Clay Shirky
13. Heās on to somethingā¦
Clay Shirky āAdvances donāt become
socially interesting until they
become technologically boringā
36. Time to reach audience of 50 million
(source: Shift Happens)
Radio | 38 years
TV | 13 years
Internet | 4 years
iPod | 3 years
Facebook | 2 years
Or evolution.
44. āā¦classic Mcluhan-esque mistake of
appropriating the shape of the previous
technology as the content of the new
technology.ā ā Scott Macleod
45. (i.e. we did what we knew because the
alternative was standing still)
46. In Advertising this meantā¦
Direct Mail Email
Billboards Banners
And TVCs that continued to talk to
you like you were five years old.
83. If both the web & media are
inherently social, & if business
must have a presence online,
then business must have a
social element. To not have
that is to forego both logic &
opportunity.
98. āIt makes increasingly less sense to talk about
a publishing industry, because the core
problem publishing solves ā the incredible
difficulty, complexity,
and expense of making
something available
to the public ā
has stopped being
a problem.ā
- Clay Shirky
99. This has taken the
previous model of content
being scarce, media being
expensive, and the
attention of the audience
being guaranteed
ā and flipped it.
134. āWe see influence (what folk
do to each other on our
behalf) where emulation (of
what folk around us are
doing) is the real mechanic
behind the spread of
human behaviour.ā
- Mark Earls
143. āI don't have to control the conversation to
benefit from their interest in my product.
The key is to produce something that both
pulls people together and gives them
something to do.ā ā Henry Jenkins
147. What agencies and
brands have done is try
to co-opt passion for an
activity and artificially
focus it with incentives.
(suffice to say this has blown up spectacularly at times)
155. āAs to methods there may be a
million and then some, but
principles are few. The man who
grasps principles can successfully
select his own methods. The man
who tries methods, ignoring
principles, is sure to have trouble.ā
- Ralph Waldo Emerson
156. Attention
Traditional
Attention Media Attention
Attention
Advertisingās approach to UGC was as if
this still matteredā¦
161. āI don't have to control the conversation to
benefit from their interest in my product.
The key is to produce something that both
pulls people together and gives them
something to do.ā ā Henry Jenkins
175. Google acquires DoubleClick | $3.1 billion
Adobe acquires Omniture | $1.8 billion
Google acquires YouTube | $1.5 billion
Microsoft acquires aQuantive | $6 billion
WPP acquires 24/7 Real Media | $649 million
Acquisitions based on data+meaning
188. āPeople have a really good ability to see
through you (and the) projects on the
Internet that are just done to try and make
you famous.ā ā Christian Lander
189. āWhat we need are gems and diamond-
cutters.ā ā Katie Chatfield
190. Now > Later
Free > Paid
Your intent is framed by the way you
deliver value.
216. Now Now
Free Paid
Freemium combines these two things;
build an audience with Free, use it to
develop a premium product for Paid.
217. You can augment Now with the promise of
Later, be it future content, a subscription,
whatever makes sense for your business.
Later Later
Free Paid
218. If the position you occupy however is only
Later, prepare to be obsolete.
Later Later
Free Paid
233. āNew DNAā¦lets todayās new market leaders perceive, think,
judge, & execute (vastly) more efficiently, effectively, &
productively than the norm, leading directly to new sources of
advantage.ā ā Umair Haque
259. Photo credits & referencesā¦
A very special thank-you to the geniuss..es..geniiā¦the smart people behind compfight.
99% of all images were sourced with it. A big thanks also to the talented Flickr
community who embrace Creative-Commons licensing.
I have done my best to attribute each picture to its author, as well as a quote if I used
one. If I have made a mistake please contact me (davidngillespie@gmail.com) and I
will correct it. If I have used an image of yours and you would like me to take it out,
please also drop me a line and I will remove it.
I will also encourage you to have a Coke and a smile.
You can find me at the following places: David Gillespie.com| Twitter | LinkedIn
And when not thinking about this stuff, I play music and wish I lived in New York City. If
you can help make that happen, Iām all ears.
Thank you for your time, I really appreciate it, and Iād love to hear what you think.
262. #87: My Tumblr. And I want Oasisā #119: Pic by Wordle, of my blog.
Live Forever, OK? Intention Economy dreamed up by
#88: Myxi Doc Searls. GENIUS!
#100: Stephen Poff #120: Richard Holden
#101: If you donāt get this reference #121: No idea who took this. Help!
there is no child inside you. #125: evanrapp
#102: Marty Neumeier (GENIUS!) #126, 127: Know Your Meme
#103: Stuck In Customs #128: Steve Rhodes
#104: ĘŃĪ±ŠøcŃscĪ± ŃĻsŃ #129: Print by Tim Doyle ā GENIUS!
#111, 112: Shamelessly stolen from #130: Sangre en el hombro de Palas
Did You Know 4.0 #131: Again, Know Your Meme
#113: Random photo of the very #132: Barack Obama
handsome Fred Wilson (Fred, #135: Various Adidas billboards
please see P.S. on #30) #136: Converse, innit.
#115: Moustache, also by me. #137: Red Bull
#116: Nick Farnhill #143: Pic. Quote by Henry Jenkins,
#117: Peopleā¦theyāre the worst! GENIUS!.
#118: Reuben Whitehouse #144: Vanderlin