Improving NGO Communication using Social Media
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This presentation was given at WaterAid Nepal in Kathmandu on 26th October 2016. The session was attended by various members of the Association of NGOs in Nepal.
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Improving NGO Communication using Social Media
- 1. Improving NGO Communication using Social Media Kathmandu, 26 October 2016 David Girling @socialmedia4D
- 8. $40$40
- 15. Social Media is about building relationships
- 16. Social Media is about building relationships Through engagement https://www.flickr.com/photos/cornelii/8467428706 Through engagement
- 35. UNDP Nepal developed animated videos to challenge gender stereotypes which were then turned into a game and put on Facebook
- 36. Reach a Hand, a small grassroots NGO in Kampala, Uganda have used social, media to educate about HIV. They have used training, hip hop videos and flashmobs in the campaigns.
- 38. Action Aid and the Norwegian Agency for Development Cooperation used social media in 7 countries in a project to empower 5,800 young urban women. Facebook and WhatsApp groups were used to enable conversations around issues of health and human rights
- 41. Everyday Africa is a collection of mobile phone photography which combats the stereotypes and clichés that depict Africa as a place of poverty, disease and war.
- 42. Video and virtual reality are being used more and more in development communications.
Editor's Notes
- 16MB pixel camera Rs32,390 – About £250 Selfie Expert
- Over 570 people participated in the social media quiz game Over 40,000 likes for the game on UNDP Facebook 80% of the Facebook users said they found the video interesting and would share it with friends and families 86% of the Facebook users said the animated videos were able to prod them to think about the often invisible/ignored forms of violence in the communities. 85% of the respondents, who watched the animated videos, said they would change their behavior based on the understanding of the traditional roles of men and women. A series of animated videos have been created, each focused on a particular form of violence such as harassment, domestic violence, political violence and sexual violence. They depict situations where traditional gender roles have been inverted, in order to make young people question existing gender norms and to change their behaviour. One example of the videos is displayed above. These pieces were then developed into games and launched on Facebook. Animation videos were followed by quiz questions, some of which were simple yes/no questions that would elicit straight forward responses while others were trick questions to see if the people really believed in what they were saying. Few wrap up questions were designed to monitor the effectiveness of the game.