During June's SEO Meetup I covered SEO software platforms that I use in my daily job. I also examined a number of tools available to track social media engagement with your content, how to scale website reviews and research and the all important tracking of Google search results.

1. SEO Tools & Software
Image Credit > Ryan Hyde

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1Amnesia Razorfish | iDate 2012
1) Tools to Evaluate Backlinks
2) Tools to Track Social
3) Website Reviews & Research
4) Tracking Google Rank
5) Investment = Time Saved
6) Time Saved = More Client Time

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1) Tools to Evaluate Backlinks
Amnesia Razorfish | iDate 2012

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Link Detox
303Amnesia Razorfish | SEO Meetups
http://linkdetox.com/
• Link Detox is a great tool for quickly checking
the potential toxicity of a domain. This is great
for exploring link opportunities but also when
buying expired domains or buying existing
domains via auction platforms or private sales.
• The most cost effective way to get link detox
reports is to have a monthly subscription.
€ 1

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Link Detox
404Amnesia Razorfish | SEO Meetups
http://linkdetox.com/

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Link Detox
505Amnesia Razorfish | SEO Meetups
http://linkdetox.com/

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Link Research Tools
606Amnesia Razorfish | SEO Meetups
http://www.linkresearchtools.com/
They offer a subscription model but they also offer a
day-pass for once off audits/projects.
• Quick Backlinks
• Quick Domain Compare
• Backlink Profiler
• Link Juice Tool
• Competitive Keyword Analyzer
• Competitive Landscape
• Competitive Link Velocity
• SERP Research Tool
• Common Backlinks Tool
• Link Juice Thief
• Missing Links Tool
• Link Check Tool
• Link Alerts
• Link Juice Recovery
• Strongest Sub Pages
From
€ 69

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LinkResearchTools – Quick Domain Compare
707Amnesia Razorfish | SEO Meetups
http://www.linkresearchtools.com/

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MajesticSEO
808Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/
I've mostly used the FREE account since 2010 and
have always found the historical analysis to be very
valuable. I use their tool often on a daily basis as it
shows up data that is not available in other tools.
They do have a number of API options if you are
looking to track and report on competitors or your
own sites in a way that is scalable.
• Comparison Tool
• Neighbourhood Checker
• Backlink History
• Bulk Backlink Checker
• Clique Hunter
• Site Explorer
• Keyword Checker
From
£30

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MajesticSEO – Site Explorer
909Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Backlink Report
10010Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Anchor Text Report
11011Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Referring Domains Report
12012Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Referring Domains by Location
13013Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Top Pages within Your Domain
14014Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Link Profile “Trust”
15015Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Compare Domains
16016Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Visualise Backlinks
17017Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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MajesticSEO – Compare Sites
18018Amnesia Razorfish | SEO Meetups
https://www.majesticseo.com/

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Linkody
19019Amnesia Razorfish | SEO Meetups
http://linkody.com/
From
$5

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MozCheck
20020Amnesia Razorfish | SEO Meetups
http://mozcheck.com/
I bought the self-hosted version that you can run on
your own server with a my own SEOmoz API key
which allows me to check up to 1 million links a
month.
I updated to the PRO version that will allow me to
bulk check:
• PageRank
• Alexa
• Facebook Shares
• Linkedin Shares
• Tweets
If you need anything else not listed above chances
are their team can work out something so please get
in contact with James.
Once
Off $

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Advanced Link Manager
21021Amnesia Razorfish | SEO Meetups
http://www.advancedlinkmanager.com/
• Analysis of Domain Quality
• Website Crawler
• Webpage Analysis
• Track Reciprocal Linking
• Find Link partners
• Backlinks Evolution
• Desktop Based
• Supports Multiple Proxies
From
$99

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OpenSiteExplorer
22022Amnesia Razorfish | SEO Meetups
http://www.opensiteexplorer.org/
Free

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2) Tools to Track Social
Amnesia Razorfish | iDate 2012

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SharedCount
24024Amnesia Razorfish | SEO Meetups
http://www.sharedcount.com/
• Shared count is a great platform for quickly
checking the social metrics of a single URL or
adding multiple URLs.
• They also have a great API if you need to pull in
data from a large set of URLs from a regular
basis.
• The downside is the tool is URL based so you
need to feed in the list and you don’t always
know which is the best URL to check.
Free

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SocialCrawlytics
25025Amnesia Razorfish | SEO Meetups
https://socialcrawlytics.com
• One of the best social media tracking
tools available as it’s a crawler, the
platform allows you to crawl domains,
pages and sub-folders.
• It offers you social metrics from the
major platforms, lists most shared
authors, can organise scheduled
monitoring and has a API.
• It's free for small scale use and you
can tweet for more credits or contact
them and buy in bulk.
Free

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DataSift
26026Amnesia Razorfish | SEO Meetups
http://datasift.com/
• Approved platform for Twitter Firehose plus
additional insight from data enrichment
(Language, Gender, Links, Interaction, Klout,
Sentiment, Trends, Salience Topics, Entity
Analysis)
• Get a deeper picture of your brands social
audience, what are their demographics
(age/profession/location)
• Access to historical Twitter data back to
January 2010 to identify trends from public
tweets.
• Data Sources Available: Facebook Pages,
Google+ Business Pages, Instagram, Twitter,
Public Facebook Updates, YouTube, Bit.ly,
Amazon Forums & Threads, Reddit, Flickr,
Wikipedia
From
$3000

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3) Website Reviews & Research
Amnesia Razorfish | iDate 2012

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SeoTools for Excel
28028Amnesia Razorfish | SEO Meetups
http://nielsbosma.se/projects/seotools
• The plugin allows for integration with Google
Analytics, SEOlytics and MajesticSEO which
can make you job that much easier when
working with a large of data-sets or just doing
quick checks.
• Because it offers insights right from within Excel
it is really useful for SEO analysis for OnPage
recommendations, debugging technical issues
and even competitive research.
Once
Off $

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RavenTools
29029Amnesia Razorfish | SEO Meetups
RavenTools Affiliate Link
From
$99

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RavenTools
30030Amnesia Razorfish | SEO Meetups
RavenTools Affiliate Link
From
$99

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ScreamingFrog
31031Amnesia Razorfish | SEO Meetups
http://www.screamingfrog.co.uk/seo-spider/licence/
• Screaming Frog SEO Spider is a wonderful tool
for quickly checking a crawling a website to
check onsite issues. This is certainly one of the
best tools for checking what needs to be fixed
but also confirming that web developers have
implemented the required changes as
requested.
• The spider checks: images, css, JavaScript,
SWF, internal links, external links, meta tags,
heading tags, alt tags and response codes.
• There is a free version that everyone should
have on their computer but it’s limited to
crawling 500 URLs
• The license is an annual fee and can be
discounted if you buy multiple licenses.
£99

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4) Tracking Google Rank
Amnesia Razorfish | iDate 2012

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SEOmoz (old platform)
33033Amnesia Razorfish | SEO Meetups
http://moz.com/pro/home
N/A

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Moz.com (new platform)
34034Amnesia Razorfish | SEO Meetups
http://moz.com/invite/signup
From
$99

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Moz.com (new platform)
35035Amnesia Razorfish | SEO Meetups
http://moz.com/invite/signup
From
$99

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Advanced Web Ranking
36036Amnesia Razorfish | SEO Meetups
http://www.advancedwebranking.com
From
$99

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Authority Labs
37037Amnesia Razorfish | SEO Meetups
Authority Labs Affiliate Link
From
$49

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ColibriTool
38038Amnesia Razorfish | SEO Meetups
http://colibritool.com/
From
$15

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Read My Post for More Details
Amnesia Razorfish | SEO Meetups
http://flippa.com/blog/the-must-read-guide-to-seo-tools/

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Thank You!

42. vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 9317
6/28 Freshwater Place, Southbank, Melbourne VIC 3068
Bond 3, 30 Windmill Street,Millers Point NSW 2000
http://seomeetu.ps