Sharapova Coverage Analysis

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David Brain

Coverage analysis of Sharapova announcement.

Marketing

14/03/16 2
NEWS BREAKS - BBC
Maria Sharapova failed drugs test at Australian Open
• Matches: Sharapova
• Sentiment Negative
• 518.7M Potential Reach
• 12.7K Engagement
• 0/10 Trending Score
• 807 Twitter Shares
• 1740 Facebook Shares
• 10.1K Facebook Likes
• 518.7M Alexa pageviews
• 115.0M Alexa Monthly Unique Visitors

14/03/16 4
SENTIMENT SHIFTS TOWARDS SHARAPOVA
Is Maria Sharapova paying too high a price? - Mar. 8, 2016
• Matches: Sharapova
• Sentiment Negative
• N/A Potential Reach
• 9753 Engagement
• 0/10 Trending Score
• 26 Twitter Shares
• 142 Facebook Shares
• 9585 Facebook Likes

14/03/16 5
STARS SUPPORT SHARAPOVA
Serena: Maria Sharapova ‘showed a lot of courage’
• Matches: Sharapova
• Sentiment Positive
• 4.8M Potential Reach
• 8668 Engagement
• 0/10 Trending Score
• 8 Twitter Shares
• 471 Facebook Shares
• 8189 Facebook Likes
• 4.8M Alexa pageviews
• 2.0M Alexa Monthly Unique Visitors

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Sharapova Coverage Analysis

1. 14/03/16 1 RESULTS

2. 14/03/16 2 NEWS BREAKS - BBC Maria Sharapova failed drugs test at Australian Open • Matches: Sharapova • Sentiment Negative • 518.7M Potential Reach • 12.7K Engagement • 0/10 Trending Score • 807 Twitter Shares • 1740 Facebook Shares • 10.1K Facebook Likes • 518.7M Alexa pageviews • 115.0M Alexa Monthly Unique Visitors

3. 14/03/16 3 SENTIMENT

4. 14/03/16 4 SENTIMENT SHIFTS TOWARDS SHARAPOVA Is Maria Sharapova paying too high a price? - Mar. 8, 2016 • Matches: Sharapova • Sentiment Negative • N/A Potential Reach • 9753 Engagement • 0/10 Trending Score • 26 Twitter Shares • 142 Facebook Shares • 9585 Facebook Likes

5. 14/03/16 5 STARS SUPPORT SHARAPOVA Serena: Maria Sharapova ‘showed a lot of courage’ • Matches: Sharapova • Sentiment Positive • 4.8M Potential Reach • 8668 Engagement • 0/10 Trending Score • 8 Twitter Shares • 471 Facebook Shares • 8189 Facebook Likes • 4.8M Alexa pageviews • 2.0M Alexa Monthly Unique Visitors

Sharapova Coverage Analysis

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