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Field Service Safety on the Road:
How a culture of safe driving can positively impact your drivers, your customers and your bottom line
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INJURY RESULTS IN 12
DAYS ABSENTEE
12
5,000
FIELD RESOURCE
100,000
impacted
customers
$10M
annual direct cost
+Brand Impact
1 IN 5 FLEET VEHICLES
ARE INVOVLED IN A
CRASH ANNUALLY
AVERAGE REPAIR
COST OF AN ON-THE-
JOB CRASH
Statistics – the bottom line
Source: The National Highway Traffic Safety Administration (NHTSA), USA
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Ripple Affect of Aggressive Driving
Aggressive Driving
High Fuel Consumption
Absentees
Injury, Fatality
Accidents
High risk of collision
CO2 footprint
Service Disruption
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Dispatchers (gravel level):
“I love those techs who manage to get to the customer on time, no matter what i
takes. Adding tight safety adherence will kill our agility and customer satisfaction
What A Service Manager Sees From 30k ft?
Managers need a 30k ft view on their field force Safety vis-a-vis
Performance in order to resolve the conflict
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Successful Field Services Organizations
Field Service Workforce CustomersManagers & Executives
Improve workforce safety
and productivity, optimize
asset performance and
transform service delivery
Enable service technicians
to more efficiently address
customer calls in a safe and
timely manner with
reduced disruptions
Rapidly analyze asset and
service performance,
safety trends, financial and
regulatory exposure
• Reduce Safety Incidents
• Keep Your technicians Free From
False Claims
• Improve Customer Satisfaction –
Happy technicians on the road
• Shortened work cycles
• Increase Margins
• Reduce Service Costs
• Reduce Risk and
Associated costs
• Faster Response Times
• Identify correct resource
• Identify closet resource
• Happier Customers
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• It is very easy to find numerous independent studies conducted in various countries
around the world which provide evidence that excessive speed can kill, seriously injure or
at the very least cause serious damage
• No operator can accept the negative publicity and/or the financial implications that an
accident involving excessive speed will incur
• The Greenroad system assists both Managers and Drivers to recognise this and provides
an opportunity to act BEFORE an incident occurs
Speed
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• This should need no further explanation
• The ‘Maximum’ speed has been dictated by the local authority and is
enforced by the local Police
• Whilst some drivers may disagree with the posted speed limit, it is an
offence to exceed this ‘Maximum’ speed
• Remember, this is a ‘Limit’ not a ‘Target’
Posted Speed
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• Again this comes down to an individual drivers
interpretation of what is and is not acceptable
Speed for Situation
What is an appropriate speed for a specific situation?
• An example was Sheppey Crossing in 2013
• Or the M5 crash in 2011
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• To assist drivers, many countries now employ variable speed limits. These are
currently restricted to major road networks and areas such as schools
• You could argue that if drivers made the correct decisions in the first place, these
additional measures would not be required
Speed for Situation
What is an appropriate speed for a specific situation?
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Forward planning and anticipation – What do we mean?
• It may seem an obvious statement but drivers should always be looking well towards where
they are heading
• LOOKING and SEEING are two different things
• This is also very relevant when the vehicle is moving backwards or to the side
• Expect the Unexpected – Think about what MIGHT happen before it actually does happen
Forward Planning and Anticipation
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• How close is too close?
• In the US, UK and Australia the advice is a MINIMUM of 2 seconds following distance in clear
dry road conditions
• Many advanced driving or defensive driving schemes increase this to a minimum of 4 seconds
• The number is a guide, the reality is that the more time a driver has to recognise a developing
situation, the more likely they are to make the correct driving decisions
• If a driver is too close they are more likely to encounter a situation and have to ‘react’ to
• Occasionally the reaction could be too late or perhaps result in an incorrect decision
Tailgating
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Benchmarking Your Drivers – Best Practices
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The Methodology Behind Driver Safety
Unconscious
Errors
Conscious
Errors
Conscious
Improvement
Subconscious
Improvement
Continuous Self-Correction Cycle Predictable and Lower Fleet Risk
Minor Crashes
Severe Crashes
Catastrophic Crashes
Driving Errors
Close Calls
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Using Scorecards and Gamification to Drive Change
A VARIANCE OF “UNKNOWN” DRIVERS
DRIVERS ARE MAPPED TO AN INDIVIDUAL RISK PROFILE
UNIFORM, IMPROVED DRIVING BEHAVIOR ACROSS YOUR FLEET
No Visibility
Gain Insight
Manage Change &
Driver Behavior
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How to Drive Sustainable Change
UNFREEZE
Helping stakeholders recognize
that change is indeed necessary.
CHANGE
Developing new behaviors, values and
attitudes.
RE-FREEZE
Actions to reinforce and support changes so
that they become a permanent behaviors.
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How do your Drivers Measure Up
Implement a blind profile period before starting your program
0
20
40
60
80
100
120
140
160
180
Blind Profile
Begin Feedback and Drivers Self-
Improvement
Management by Exception &
Organizational Policies
Safety
Score
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What Is Happening In This Instance?
What did the driver do wrong?
What risk does this pose to your
organization?
What data is missing from this
event?
What can you do to prevent this
in the future?
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What Is Happening In This Instance?
What did the driver do wrong?
What risk does this pose to your
organization?
What data is missing from this
event?
What can you do to prevent this
in the future?
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What Is Happening In This Instance?
What did the driver do wrong?
What risk does this pose to your
organization?
What data is missing from this
event?
What can you do to prevent this
in the future?