China's male skincare and make-up market increases at an average annual rate of 13.5%, far higher than the global average of 5.8%. 20% of beauty KOLs on short video platforms and 16% on Weibo are men. 92% of Chinese men use face wash, 63% use lotion. Unlike women who like to mix and match products and brands, the top-selling men’s products are sets. A comprehensive report about men's beauty market in China offered by daxue consulting, a China-based market research firm.
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Male beauty market in China report by daxue consulting
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THE MALE BEAUTY MARKET IN CHINA