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Meeting with Mark Hatton (AdOps)
         10th October 2012
           David Brohan




                                   1
2
Mission statement

• Act as a strategic partner with sales to drive
  revenue.




                                                   3
What is AdOps

• AdOps is responsible for    • Did you know?
  trafficking all ads that    Only Department apart
  go onto the Linkedin        from engineers who post
  website.                    on the site
• Split into HS and MS.
• MS-Third party
  advertising
• HS-talent direct i.e work
  with us ads

                                                        4
What do they do?

•   Sales people sell the ads.
•   Ad goes to an AP
•   Next step is CM or ACM
•   Built in DCM and book impressions
•   Pushed to DFP for creative
•   Inmails built using wordpress template.




                                              5
Product Overview - Display
Standard
   •    300X250
   •    160X600
   •    728X90
   •    1X1 – Text Link

Content
   • 300X250
   • Expandable

Social Ads
   • 300X250
Polls

LinkedIn Ads
   • Self Service
                             6
How do they fit into the whole
             scheme
• Part of marketing solutions but independent in
  their own right.
• Close link with sales.




                                                   7
Recent improvements

• Updated to wordpress version 3.
• This led to a new inmail format
• New format is aimed at increasing the click through
  rate.
• Hoping to update to DFX in Q1 2013




                                                        8
Product Overview - InMail




                            9
Regional Differences in approach

• Same challenges and success factors.
• Targeting differences,different legislations also.
• Frequency caps on display ads.
  3 every 24 hours in Europe

  7 every 7 days in USA.




                                                       10
Targets and Successes in recent
                times
• Always aim to improve SLA.
• International POD part of winning team for Q3 walk
  in challenge.
• Always look to improve our knowledge of systems
  and processes.




                                                       11
USP vs competitors

• Depth of our targeting
• Power to target C-suite
  level,VP,Exective,Director,Partner etc
• We can target members by Geography,Industry,Job
  Function,Seniority,Company Size,Current Company
  name,School.




                                                    12
Questions?




             13

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Ad ops presentation

  • 1. Meeting with Mark Hatton (AdOps) 10th October 2012 David Brohan 1
  • 2. 2
  • 3. Mission statement • Act as a strategic partner with sales to drive revenue. 3
  • 4. What is AdOps • AdOps is responsible for • Did you know? trafficking all ads that Only Department apart go onto the Linkedin from engineers who post website. on the site • Split into HS and MS. • MS-Third party advertising • HS-talent direct i.e work with us ads 4
  • 5. What do they do? • Sales people sell the ads. • Ad goes to an AP • Next step is CM or ACM • Built in DCM and book impressions • Pushed to DFP for creative • Inmails built using wordpress template. 5
  • 6. Product Overview - Display Standard • 300X250 • 160X600 • 728X90 • 1X1 – Text Link Content • 300X250 • Expandable Social Ads • 300X250 Polls LinkedIn Ads • Self Service 6
  • 7. How do they fit into the whole scheme • Part of marketing solutions but independent in their own right. • Close link with sales. 7
  • 8. Recent improvements • Updated to wordpress version 3. • This led to a new inmail format • New format is aimed at increasing the click through rate. • Hoping to update to DFX in Q1 2013 8
  • 10. Regional Differences in approach • Same challenges and success factors. • Targeting differences,different legislations also. • Frequency caps on display ads. 3 every 24 hours in Europe 7 every 7 days in USA. 10
  • 11. Targets and Successes in recent times • Always aim to improve SLA. • International POD part of winning team for Q3 walk in challenge. • Always look to improve our knowledge of systems and processes. 11
  • 12. USP vs competitors • Depth of our targeting • Power to target C-suite level,VP,Exective,Director,Partner etc • We can target members by Geography,Industry,Job Function,Seniority,Company Size,Current Company name,School. 12

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