Webinar Presentation from Dearin & Associates.
"Opportunities are Everywhere: Why the Middle East?"
Cynthia Dearin of Dearin & Associates and Greg Darwell of Mulwarra Exports discuss opportunities for food and agribusiness in the Middle East and why Your company should consider operating there.
The webinar and the presentation include:
Strategic plan- Why a lot of Australian companies don't have the Middle East and North Africa in their strategic plan
Obstacles - What some of the key obstacles to doing business there are in the Middle East and North Africa
Opportunities - What opportunities are on offer, particularly in the food and agribusiness sector
This webinar was held on Tuesday, 24 March 2015 and proudly supported by Export Council of Australia.
1. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Opportunities are
Everywhere:
Why the Middle East & North Africa?
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2. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Sound Check
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3. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Which countries are you
interested in working with
or in?
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4. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Cynthia Dearin
• Managing Director of Dearin &
Associates, an international
trade company specialising in
MENA
• I started in DFAT and was sent
to Egypt, UAE and Qatar as a
diplomat
• A f t e r I w o r k e d a s a
management consultant for
US and British governments
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5. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
The 3 BIG challenges our clients face
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Lack of Commercial
Intelligence
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7. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Lack of Cultural
Awareness
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Lack of Contacts
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9. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Greg Darwell
• Managing Director, Mulwarra Export
• Previously worked at the Australian
Meat and Livestock Corporation,
Uni-Chef and Inghams Enterprises
• Established Mulwarra Export June
1997, and has developed its export
markets to 30+ countries
• Will provide perspective on
agribusiness opportunities
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10. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Housekeeping:
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Today’s program is
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Commercial Opportunities
in the Middle East and
North Africa
And why your company should consider operating there
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13. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
• Why a lot of Australian companies don’t have the MENA in their strategic plan
• What some of the key obstacles to doing business there are
• Why companies should be looking at the region
• What opportunities are on offer
• How Dearin & Associates can help you
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By the end of this webinar you will have a clear idea of:
14. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
As a thank you…
We’ve sent you a FREE copy
of our E-Book:
“Seven Mistakes That Lead
to Deal Failure in the Middle
East and North Africa”
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Why we are giving this
webinar:
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16. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Why should
companies be
looking to expand
their business to the
Middle East?
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The Big Question for Today is:
17. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
• Focus on Asia
• Information Gap
• Negative messaging from the media about the Middle East
• It seems far away and too hard
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Why don’t Australian companies have the MENA region in
their strategic plan?
…so, companies are fearful about operating in the region
18. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
• Lack of infrastructure
• Regulatory environment and tariffs
• Political risk
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Biggest obstacles to doing business in
the Middle East and North Africa:
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
The deeper problem is:
• Why does it matter if companies don’t take action on doing business with
the Middle East and miss out on the opportunity to secure their position in
the region?
• If companies fail to engage with the MENA market, they miss out on
opportunities, and their competitors gain the first-mover advantage
• This is a problem because companies miss out on millions of $ of
revenue, now and in the future
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Why companies should be
looking seriously at the region:
• Rich in Natural Resources
• Promising Economic
Growth and Liberalisation
• Demographic Boom
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• Globally Interconnected
• Easier Than Some Asian
Markets
• Not All Countries are the
Same
21. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Why the food and agribusiness sector
should consider the Middle East:
• We are already doing it
• Our competitors are doing it
• We have a good reputation in the region
• Food security is a huge issue for the region
• Consumer spending on food has sky-
rocketed
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• 80-90% of region’s
food is imported
• by the end of 2017
the region will
consume 49.1
million tonnes of
food annually
• the GCC’s regional
food import bill will
rise to over $53
billion by 2020
22. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
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Guest Speaker:
Greg Darwell
23. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Guest Speaker:
Greg Darwell
Questions
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
How Dearin & Associates can help
you to access these opportunities:
• Commercial Intelligence
• Cultural Awareness
• Strategic Business Connections
• Market Entry Strategy
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
The GCC Food and
Agricultural Industry
Report
• Produced in partnership with Intelligence Qatar
• Highlights commercial opportunities in the
MENA region
• Provides more in-depth insights for the Gulf,
UAE, Qatar, Saudi Arabia, Oman, Kuwait and
Bahrain
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Visit http://dearinassociates.com/product/gcc-food-and-agricultural-industry-report/
use the code AGRIBIZ2015
Normal Price: $750 Subscribe today: $99
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Camels, Sheikhs and Billionaires:
Your Guide to Business Culture in the
Middle East and North Africa.
• Provides a compelling rationale for
why companies should consider the
MENA as a potential market
• Demystifies the cultures of the Middle
East & North Africa
• Highlights essential information about
the commercial environments of the
MENA countries
• Takes you through the process of how
to do business there, step-by-step
• Sets out strategies for dealing with
social and professional situations
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
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‘Camels, Sheikhs and Billionaires is a great tool for
anyone wanting to do business in the Middle East’
- Dr Andrew Walker, Executive Chairman, Aspen Medical - 6 March, 2015
Through her experience as a diplomat and business
consultant no one knows the Middle East like Cynthia. A
practical down-to-earth guide on modern business
practices from Mecca to Muscat
- Tim Harcourt, JW Neville Fellow, UNSW - 27 January, 2015
Camels, Sheikhs and Billionaires is a great source and
should be mandatory reading for anyone considering
doing business in MENA
- Murray Hyde, Rock Retail Group - 27 January, 2015
More reviews at:
www.csnb.dearinassociates.com
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Visit
http://dearinassociates.com/product/camels-sheikhs-
billionaires-guide-business-culture-middle-east-north-
And enter code FREEPOST243 to receive
FREE SHIPPING on your order
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Your FREE hour-long
Strategy Session
As a gift for sticking around until the end, we offer
you the opportunity to
explore the possibility of taking your business to
the MENA region.
Book your FREE hour-long Strategy Session with
me to discuss how to get started, what to expect
and how Dearin & Associates can help you!
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Normal Price: $250 Book NOW: $0
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
This offer is only valid today!
To take advantage of the
offer, contact me on
cynthia.dearin@dearinassociates.com
now, to arrange a session
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31. Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Questions ?
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www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Special Thanks
To our Webinar partner
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