2. Definition of Celebrity
• A well known person who enjoys specific public recognition
by a large number of certain group of people.
3. Important celebrity attribute
• An image is created in the mind of the
customer by the celebrities.
• Celebrities help to build up a brand.
• Get the right celebrity to endorse the right
brand.
5. Framework to make effective celebrity endorsement?
• Are the celebrity endorsement programs result
driven?
• How to quantify the value generated by celebrity
endorsements?
• Are customers able to connect the brand with the
celebrity?
6. Product which I would have endorsed by a celebrity
• A refreshing health drink to reduce the tiredness
of a busy working day.
• After school refreshment to remove the slackness.
• Good health drink for the elder ones too.
7. Celebrity for the product
• I would offer Naseeruddin Shah to endorse this
health drink for the elder ones.
8. Celebrity for the product
• I would offer Akshay Kumar to endorse this product
for the busy working persons.
9. Celebrity for the product
• I would offer Darsheel Safary to endorse this health
drink for the after school slacks.
10. How to launch the product?
Three steps to be used to launch the product.
• Segmentation
• Targeting
• Positioning
11. How would I advertise?
• Word of mouth
• Newspapers
• Magazine Ads
• Commercial
• Internet
