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Blogging is a Strategy


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Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.

Published in: Technology, Business

Blogging is a Strategy

  1. 1. Blogging is a Strategy<br />Presented by Community Organizer 2.0<br />
  2. 2. It’s Easy To Start A Nonprofit Blog<br /><br />
  3. 3. But hard to make it successful<br />
  4. 4. Our website is B-O-R-I-N-G<br />Yeah! Everyone is blogging. We should try that.<br />Someone told us we should BLOG<br />
  5. 5. Without a Strategy, <br />Problems Arise<br /><br />
  6. 6. I can’t think of anything to write. Got ideas?<br />Ikeep writing the same old thing<br />I blog when the inspiration hits…<br />
  7. 7. Not surprisingly, the blog is not meeting expectations<br />
  8. 8. I thought blogging led to more website readers?<br />I thought blogging led to online donations?<br />No one is reading our blog. What’s up with that? <br />
  9. 9. Blogging is a Tool, not an Idea<br />
  10. 10. Effective Blogging Requires Planning<br />
  11. 11. I blog to support our program and organizational goals<br />
  12. 12. List Organization and Program Goals<br />(Examples of Goals)<br />Maintain current membership level<br />10% in individual donors<br />Build a new study center<br />
  13. 13. Create a List of Related Topics<br />News/Updates<br />Campaign Info<br />Behind the Scenes<br />Calls to Action<br />Personal Stories<br />Achievements<br />
  14. 14. Write With Your Audience in Mind<br />Overseas <br />donors<br />Local activists <br />
  15. 15. Answer Their Questions <br />Who’s running this agency?<br />What are you accomplishing with my money?<br />What is the larger picture?<br />What other things do they do?<br />
  16. 16. Offer Relevant Information <br /><br />
  17. 17. Offering RELEVANT information maintains connections<br />Brings in new fans, too<br />And inspires action <br />
  18. 18. Move Readers Towards Your Goals<br />Did you read that article about animal rights? <br />Yeah, and then I signed the petition!<br />
  19. 19. Examples of Strategic Blogging<br />
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  24. 24. Don’t Forget to Measure!<br />Email list subscribers are up 5%- and they’re all blog readers!<br />10 readers signed the petition<br />100 readers clicked to make a donation<br />Staff interviews get the least traffic<br />
  25. 25. After You Measure, Adjust!<br />People donate after client profiles, though<br />No more staff interviews<br />More client profiles!<br /><br />
  26. 26. Strategic Blogging Moves Your Organization Forward<br />
  27. 27. Created by:<br /> Community Organizer 2.0<br />Debra Askanase<br /><br /><br />Twitter: @askdebra<br />
  28. 28. All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets: <br /><ul><li>“Blogging” by Mike Licht,</li></ul><br /><ul><li> “Doll Creatures – Group Shots” by Cathy Cullis</li></ul><br />