Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creating a Social Media Strategy


Published on

This presentation walks you through what you need to understand to develop a comprehensive social media strategy. The presentation includes assessing current marketing and personnel assets, developing the environmental scan and competitive analysis, understanding engagement theory, social media measurement and the strategy itself.

Published in: Technology, Business
  • Login to see the comments