Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.

1. Has social media fundraising finally arrived? Nonprofit Webinars August 15, 2011 http://www.flickr.com/photos/51352360@N00/4327438430/

2. Debra Askanase, MBA Former executive director, business consultant, program manager, community organizer. Community Organizer 2.0 Strategic social media engagement for nonprofit organizations.

3. Has social media fundraising finally arrived? Not…completely. But SOCIAL has arrived. ONLINE GIVING has arrived. And the key to all successful online fundraising… is ENGAGEMENT http://www.flickr.com/photos/51352360@N00/4327438430/

4. The rise in online giving Annual US giving: $300 billion Online US giving: 5% to 7% of $300b Online giving growth rates 2009 - 2010: + 35% in 2010 (Blackbaud) + 40% in 2010 (Convio) + 24% in 2010 (Network for Good) + 27% in 2010 (FirstGiving peer to peer) http://www.blackbaud.com/bb/online/fundraising.aspx http://philanthropyblog.bwf.com/2011/03/convio-reports-on-growth-of-online.htmlt http://www.onlinegivingstudy.org/quarterlyindex

5. The future is here, and it’s social http://www.flickr.com/photos/72098626@N00/3088582622/

9. Giving is here, and it’s social http://www.flickr.com/photos/60364452@N00/4303541664/

10. There is nothing social about this button

11. Donate Button for websites Personal Fundraising through donation portals Generalized online donation portals ✪ Donate via social networks Donate using mobile phone/SMS Abbreviated History of Online Donations Cross-platform donation portability Project-based website donations Pre-2000 2005 2009 2011

12. Fundraising using social networks *2011 Nonprofit Social Network Benchmark Report www.NonprofitSocialNetworkSurvey.com

13. Japan tsunami and earthquake March 11, 2011 Social giving still growing http://www.onlinegivingstudy.org./quarterlyindex

14. Social giving trends Source: http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=4623

15. Social media fundraising: some working definitions Leverages the social web: social network sharing Relies on or lives exclusively inside a social network or social media: entirely utilizes the social web or a social network to raise money Innately utilizing the platform for donations is as close to a native use as you can find…now

16. Successful socialnetwork fundraising Designing engagement-oriented actions

17. Leveraging the social web: social network sharing http://www.flickr.com/photos/ansik/4425771596/lightbox/

18. Leveraging the social web EMAIL TWITTER followers DONOR WEBSITE OTHER SOCIAL NETWORKS FACE BOOK friends

19. social proof

20. Fundraisers have to love you enough to share I’m raising money for cancer research Your ‘stache is going to be scary! Check out my donation page and cool mustache!

21. $30,000 raised by engaged followers

22. There are a lot of online fundraising platforms that leverage social networks

23. SXSW4Japan raised $125,683 Socializing and sharing comments Site powered by CauseVox

25. Social media sharing = donations http://www.netwitsthinktank.com/friends-asking-friends/the-power-of-social-fundraising-and-friends-asking-friends-infographic.htm

26. Increase donations by 40% by leveraging social media

28. 169% increase in web traffic

29. led to >50% of key purchases that weekUsed with permission from USA for UNHCR

30. Facebook sharing case study: FirstGiving Nov. 8 – Dec. 5 11,233 shares from FG to Facebook via Gigya social sharing tool 55,335 visitors returned as a result of a share = 5:1 ratio of share:returning visitor! 3,416 returning visitors made a donation 295 people created fundraising pages Value of a FirstGivingshare to Facebook? $10.87 *Value of a site visitor overall? $4.07 http://www.flickr.com/photos/pixelcore/1929817712/sizes/m/in/photostream/

31. Leveraging social networks is definitely arriving Online giving is growing There is a growing online giving culture You need your own social media presence first Great for leveraging your base, and they will leverage their friends using social media http://www.flickr.com/photos/51352360@N00/4327438430/

32. Giving thatrelies on or lives exclusively inside the social web http://www.flickr.com/photos/81464596@N00/4520062507/

33. Facebook applications that mimic fundraising appeals Facebook apps are propagated entirely through Facebook

35. www.eternalhora.com

36. Jumo: not very successful

37. Causes: $35M for 27,000 nonprofits

38. Causes

39. Causes

40. Facebook virtual gifts

41. Widgets on MySpace

42. Google donations on YouTube

43. Giving that lives on a platform is growing Not growing as quickly Facebook giving slowly growing Great to use if you have a large, engaged online fan base within a social platform http://www.flickr.com/photos/51352360@N00/4327438430/

44. What if someone could donate just by innately using social media? http://www.flickr.com/photos/79471640@N00/485201047/

45. What if you could donate by… Posting a comment on a blog? Liking a Facebook comment or tagging an image? Recommending someone on Linkedin? This is the future of social media giving http://www.flickr.com/photos/51352360@N00/4327438430/

46. Help Attack

49. Retweeting to give *note: Twitpay now also offers “retweet to buy” for commercial transactions, and the sister RT2Give site is closed

50. Givey.co.uk

51. Not fundraising, but native social media use

53. Most commonly used to buy games

54. Has the potential to be used for donations

55. Now a subsidiary of Facebook payments subsidiary (as of March 21, 2011)For more on Facebook Payments: http://venturebeat.com/2011/03/21/facebook-payments/?source=facebook

56. The Holy Grail: online giving = seamless part of social network conversation

57. Innately utilizing platforms for giving is completely new So seamless it could become very big in online giving User adoption with new giving method a barrier Experiment! Use this in conjunction with a time-limited campaign. Build in fundraiser education. http://www.flickr.com/photos/51352360@N00/4327438430/

58. Social media fundraising: which is the best fit for you? Leveragesthe social web: social network sharing. All nonprofits can utilize this type of social media fundraising Relies on or lives exclusively inside a social network or social media: entirely utilizes the social web or a social network to raise money. Need large number of engaged fans on network Innately utilizing the platform for donations is as close to a native use as you can find. Experiment! Use during a campaign. Need fans on Facebook and Twitter

59. Social media fundraising: a few good practices for success Socialize your donate button Socialize giving from your site and campaign website with social proof and social sharing Choose the right social media fundraising method based on where your supporters are, and how engaged they are Have an engaged social media presence organizationally to supercharge fans: it’s all about leveraging fans

61. Debra Askanase Engagement Strategist debra@communityorganizer20.com Twitter: @askdebra Linkedin: www.linkedin.com/in/debraaskanase Slideshare: www.slideshare.net/debask Google Plus: http://gplus.to/askdebra