An overview of how social media is affecting newspapers, journalism, and the news cycle. This slide show highlights some key studies and trends about the role of crowdsourcing in newspaper reporting, the changing relationship between news consumers and reporters, how newspapers are using social media and to what end, how social media is changing the way newspaper audiences consume news, and the role of social media sharing on news consumption.
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
Is Social the "New News?"
1. Is Social the New
News?
New England Newspaper and Press Association
Winter Conference
February 10, 2012
Boston Park Plaza Hotel
Debra Askanase, Engagement Strategist
www.CommunityOrganizer20.com
www.Socialbrite.org
@askdebra
2. Social impacts 4 key news areas
• Authority: changing definition of an
authoritative news source
• The concept of news participants
• News sharing and community
• The news reporting cycle
3. We gather and share news from
trusted sources
GATHERING:
• 71% of adults get news online and 75% of them get news
forwarded to them through email or posts on social networking
sites
• Half of social network (e.g. Facebook) users who are also
online news consumers get news items daily from people they
follow.
SHARING:
• Of these internet users who get news online, 50% pass along
email links to news stories or videos to others.
PEW report: Understanding the Participatory News Consumer
http://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory
4. Some of those sources are
journalists and news organizations
• 23% of the social networking users who get news online
say they specifically get news from news organizations
and individual journalists they follow in the social
networking space.
• Overall, 30% of internet users get news from friends,
journalists or news organizations they follow on social
networking sites on a typical day.
PEW report: Understanding the Participatory News Consumer
http://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory
7. This doesn’t create trust or
authority
http://devriesblog.com/2011/11/16/the-survival-of-newspapers-depends-on-embracing-social-media-
pew-study-shows-this-isnt-happening/
11. The social media funnel
Move to
Action
Creates
Trust
Social Media
Engage
12. The concept of news participators
• News creation, commentary and dissemination is now a
participatory activity for a sizable group of Americans
• Some 37% of internet users have contributed to the
creation of news, commentary about it, or dissemination
of news via social media
News participation = deep engagement
and actions tied back to a website
http://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory
13.
14.
15. You have to be part of your
community to maintain authority
16. You could also create a new one
*5 million app subscribers, the first news app on the new Facebook Timeline
17. 5M users are reading and sharing
these on Facebook
* 5 million users to date. They embraced the FB timeline first.
21. Social media and the news cycle
Twitter,
Google+,
Facebook
Breaking This is
news shortening,
viral stories
Online Twitter
search, Archival Context hashtags,
archived blogs,
content Facebook,
wikis
This is
lengthening
Analysis Blogs, video
shape opinion,
trusted
authorities
25. Super Bowl XLVI
drew 12.2 million
social media
comments
That’s almost 600%
growth from 1.8
million in 2011
26. Final considerations
• Trust = authority
• News participation = deep
engagement
• Be a part of community
• Participating in the new news reporting
cycle
• Capturing the desire to share news
socially with friends
• How to embrace this internally,
culturally
27. Socialbrite
social media consulting & training for
nonprofits | businesses | social enterprises
Debra@socialbrite.org
http://socialbrite.org,
Twitter: @socialbrite, @askdebra
also http://communityorganizer20.com
Editor's Notes
PEW report: Understanding the Participatory News Consumer
Study of Twitter feeds from 13 major news organizations. It examined more than 3,600 tweets over the course of a week, reveals that these news organizations use Twitter in limited ways-primarily as an added means to disseminate their own material. November 14, 2011.
Reuters’ attempt to create trust through Klout-like recommendations
5 million subscribers for the FB apphttp://socialmediatoday.com/robin-carey/403314/newspapers-dying-5-million-readers-don-t-think-so
5 million subscribers for the FB apphttp://socialmediatoday.com/robin-carey/403314/newspapers-dying-5-million-readers-don-t-think-so
Second most prevalent place to go after leaving a news site is a social site like FB or AddThis or StumbleUpon.While these are technically clicks away from the site, they are positive clicks away, likely multiplying additional traffic to that story. The extent of their use may even be under counted here as this figure measures when people click on a link or tool to share the story. It does not record instances when users copy and paste URL’s onto a share page.
For five of the news Websites studied here, Facebook ranked as the second or third most popular driver to their content. At the top was Huffingtonpost.com, which derived 8% of its traffic from links to Huffingtonpost.com content posted on Facebook. At the low end were AOLNews.com.Twitter showed up as a referring link to only 9 of 21 top news sites. And for all but one of those nine, Twitter sent only about 1% of total traffic. However, doesn’t count 3rd party apps.Released May 9, 2011. Studied top 25 newspapers in terms of drivers of traffic. Eleven are newspaper website