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Social Media Value Flow Chart

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This social media flow chart is a conceptualization of how to integrate social media into the overall brand and program marketing strategy. Please add your thoughts and comments! If you have a flow chart you'd like to share, please feel free to reference it in the comments.

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Social Media Value Flow Chart

  1. 1. Social Media Value Flow<br />Mission<br />Online Listening<br />Mentions<br />Messaging and Brand<br />determines<br />Replies<br />determines<br />leads to purchase<br />Products and Services<br />Accessibility<br />Customer Input<br />Listening<br />leads to purchase<br />leads to purchase<br />Develop Loyalty<br />Deliver Value<br />Customer/Brand Experience and Buying Decision<br />influences<br />influences<br />

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