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The Personal Organization: The New Mix


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The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.

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The Personal Organization: The New Mix

  1. The Personal Organization: Creating The New Mix<br />Creating action-ready tribes by getting personal<br />Debra Askanase, Community Organizer 2.0<br />Image by moriza, creative commons<br />
  2. “Lasting and substantive change can be best effected by a group of people connected to each other, to a leader and to an idea”<br /><ul><li>Seth Godin, Tribes author</li></li></ul><li>A logo does twice the work to create this kind of connection<br /><br />
  3. Who would you rather tweet to? <br />
  4. The np techie-singing bartender or the leading domestic hunger-relief charity? <br />
  5. Really connecting as an entity means <br />Be genuine<br />Be honest<br />Really engage in conversation<br />Invest in developing relationships<br />letting individuals shine too<br /><br />
  6. Each social media platform offers many ways to be a personal organization<br />Select ideas and practices that fit<br /><br />
  7. Making the organization personal: ideas in practices<br /><br />
  8. 1. Message enthusiastic fans personally<br />
  9. 2. Create a private Facebook group for highly engaged online followers<br />
  10. 3. Connect personally as a friend <br />*I bet he divides his Facebook friends into lists<br />
  11. 4. Use groups to create connections and conversation around a topic<br />
  12. List your employer<br />Know how to use friend lists<br />Understand and create appropriate privacy settings<br />Your personal account: tips for mixing the personal and professional<br />Be sensible about your public content<br />
  13. Making the organization personal:<br />Ideas in practice<br /><br />
  14. 1. Create a personal organizational profile<br />Official twitter<br />Ed’s personal twitter<br />
  15. 2. Create lists that recognize and reward <br />
  16. 3. Display who is tweeting for the organization<br />
  17. 4. Combine your personal/professional profile <br />
  18. Making the organization personal: some practices and examples<br /><br />
  19. 1. Sign up employees to Linkedin<br />
  20. 2. Feed social media into company profile<br />
  21. 3. Join groups, be helpful<br />
  22. 4. Disclose affiliations when answering questions related to your agency<br />
  23. 5. Answer questions, ask questions<br />
  24. 6. Start a group<br />
  25. 7. Create Linkedin connections <br />
  26. Making the organization personal: practices and examples<br /><br />
  27. 1. Blogging Executive Directors<br />
  28. 2. Staff contribute to the organizational blog<br />
  29. 3. Staff have their own (sub) blogs<br />
  30. 4. Maintain an independent blog<br />
  31. Make your organization’s presence personal…<br />and turn your connections into a Tribe<br /><br />
  32. How are you showing your many colors? <br /><br />
  33. Resources<br />Interview with Seth Godin about Tribes:<br /><br />Managing your personal and professional brand in social media: <br /><br />Resources on mixing personal and professional brand from Big Duck Communications:<br /><br />
  34. I build engagement strategies and create return on engagement<br />Want to work with me? <br />
  35. Debra Askanase<br />Digital Strategist, Founder<br /><br />Twitter: @askdebra<br />Linkedin:<br />Slideshare:<br />