This document discusses how organizations can take a more personal approach to connecting with followers on social media. It recommends that organizations have employees engage informally as individuals, not just as formal representatives. Employees should connect personally as friends on Facebook, use private groups, and share personal blogs alongside any organizational blogs. By mixing the personal and professional this way, the organization can build stronger connections and create "tribes" of engaged followers online, as theorized by author Seth Godin.

1. The Personal Organization: Creating The New Mix Creating action-ready tribes by getting personal Debra Askanase, Community Organizer 2.0 Image by moriza, creative commons

3. Who would you rather tweet to?

4. The np techie-singing bartender or the leading domestic hunger-relief charity?

5. Really connecting as an entity means Be genuine Be honest Really engage in conversation Invest in developing relationships letting individuals shine too http://www.flickr.com/photos/pinksherbet/4456978157/in/photostream/

6. Each social media platform offers many ways to be a personal organization Select ideas and practices that fit http://www.flickr.com/photos/14228046@N03/4092794246/

7. Making the organization personal: ideas in practices http://www.flickr.com/photos/38079717@N00/4441658222/

8. 1. Message enthusiastic fans personally

9. 2. Create a private Facebook group for highly engaged online followers

11. 3. Connect personally as a friend *I bet he divides his Facebook friends into lists

12. 4. Use groups to create connections and conversation around a topic

13. List your employer Know how to use friend lists Understand and create appropriate privacy settings Your personal account: tips for mixing the personal and professional Be sensible about your public content

15. Making the organization personal: Ideas in practice http://www.flickr.com/photos/59077136@N00/5042764163/

16. 1. Create a personal organizational profile Official twitter Ed’s personal twitter

17. 2. Create lists that recognize and reward

18. 3. Display who is tweeting for the organization

19. 4. Combine your personal/professional profile

20. Making the organization personal: some practices and examples http://www.flickr.com/photos/38577737@N07/4305859251/

21. 1. Sign up employees to Linkedin

22. 2. Feed social media into company profile

23. 3. Join groups, be helpful

24. 4. Disclose affiliations when answering questions related to your agency

25. 5. Answer questions, ask questions

26. 6. Start a group

27. 7. Create Linkedin connections

28. Making the organization personal: practices and examples http://www.flickr.com/photos/9106303@N05/2493066577/

29. 1. Blogging Executive Directors

34. 2. Staff contribute to the organizational blog

37. 3. Staff have their own (sub) blogs

38. 4. Maintain an independent blog

39. Make your organization’s presence personal… and turn your connections into a Tribe http://www.flickr.com/photos/kk/4076104375/in/photostream/

40. How are you showing your many colors? http://www.flickr.com/photos/73207064@N00/404319562/

41. Resources Interview with Seth Godin about Tribes: http://www.wired.com/epicenter/2009/02/ted-seth-godin/ Managing your personal and professional brand in social media: http://www.slideshare.net/farra/personal-professional-brand-in-social-media-trompeter Resources on mixing personal and professional brand from Big Duck Communications: http://www.bigducknyc.com/find/personal

42. I build engagement strategies and create return on engagement Want to work with me?

43. Debra Askanase Digital Strategist, Founder debra@communityorganizer20.com Twitter: @askdebra Linkedin: www.linkedin.com/in/debraaskanase Slideshare: www.slideshare.net/debask