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The Social Website


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The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at, or submit your own.

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The Social Website

  1. 1. The Social Website Seth Giammanco, Minds on Design Lab @mindsondesign Debra Askanase, FirstGiving @askdebra
  2. 2. About the presenters Community Engagement Manager, FirstGiving Blogger: Twitter: @askdebra Almost 20 years of experience in nonprofit work, 2 years as a social media consultant Principal - Technology, Minds On Design Lab Website: Twitter: @mindsondesign Over 10 years of experience in strategy and development of web technology
  3. 3. We ’ll Explore Together <ul><li>Social Media </li></ul><ul><ul><li>Definition </li></ul></ul><ul><ul><li>Properties </li></ul></ul><ul><ul><li>Segments </li></ul></ul><ul><li>The Social Website </li></ul><ul><ul><li>Goals of social media + website integration </li></ul></ul><ul><ul><li>Categories of Integration </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><li>Putting It All Together: </li></ul><ul><ul><li>Scenarios and website integration exercise </li></ul></ul>
  4. 4. The Social Website The Discovery Process Goals (Why) Implementation (What) Resources (How)
  5. 5. Defining Social Media Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.
  6. 6. Defining Social Media Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.* *wikipedia, of course
  7. 7. What is Social Media? <ul><li>Properties: </li></ul><ul><ul><li>Reach </li></ul></ul><ul><ul><li>Accessibility </li></ul></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Recency </li></ul></ul><ul><ul><li>Impermanence/Permanence </li></ul></ul>
  8. 8. Multimedia Collaboration Communication Reviews and Opinions Entertainement
  9. 9. Think about goals
  10. 10. Five Primary Goals <ul><ul><li>Build followers in social media spaces </li></ul></ul><ul><ul><li>Create on-site engagement </li></ul></ul><ul><ul><li>Develop a sense of community </li></ul></ul><ul><ul><li>Raise funds </li></ul></ul><ul><ul><li>Call to action </li></ul></ul>
  11. 11. Think about implementation
  12. 12. Six Categories <ul><ul><li>Show </li></ul></ul><ul><ul><li>Share </li></ul></ul><ul><ul><li>Interact </li></ul></ul><ul><ul><li>Co-Create </li></ul></ul><ul><ul><li>Authenticate </li></ul></ul><ul><ul><li>“ Open Source” </li></ul></ul>
  13. 13. Examples Categories Examples Show Recent Tweets, Likes, comments Share Like & Tweet Button, E-Card, Fwd to Friend Interact FB Live Stream, Hashtag (Tweet Chat), Comments Co-Create Shared Content: Mapping, Mosaic, Wiki, Links, Games Authenticate FB Login, Twitter OAuth “ Open Source” API
  14. 14. Social Websites Reviewing Examples Using Goals & Implementation Categories
  15. 15. United Way
  16. 16. United Way
  17. 17. United Way
  18. 18. United Way
  19. 19. Diabetes Hands Foundation
  20. 20. Diabetes Hands Foundation
  21. 21. Diabetes Hands Foundation
  22. 22. Diabetes Hands Foundation
  23. 23. Diabetes Hands Foundation
  24. 24. Epic Change: To Mama With Love
  25. 25. Epic Change: To Mama With Love
  26. 26. Epic Change: To Mama With Love
  27. 27. Epic Change: To Mama With Love
  28. 28. Follow the Leader: Get HandsOn #2
  29. 29. Follow the Leader: Get HandsOn #2
  30. 30. Follow the Leader: Get HandsOn #2
  31. 31. Follow the Leader: Get HandsOn #2
  32. 32. Follow the Leader: Get HandsOn #2
  33. 33. Think about resources
  34. 34. Resource Intensity Share Show Interact Co-Create Authentication “ Open Source” Level I Level II Level III <ul><li>Tweet/Like Buttons </li></ul><ul><li>Facebook Activity Widget </li></ul><ul><li>Comments </li></ul><ul><li>Geo Mapped Content </li></ul><ul><li>Facebook Login </li></ul><ul><li>API </li></ul>
  35. 35. Social Websites Collaborative Review
  36. 36. Why Should I Give: American Red Cross
  37. 37. Tweetsgiving 2010: Epic Change
  38. 38. Epic Thanks: Tweetsgiving 2010
  39. 39. America ’s Sunday Supper: HandsOn Network
  40. 40. Healthcare Stories:
  41. 41. Digital Death: Keep a Child Alive
  42. 42. Community: Foursquare: Brooklyn Museum
  43. 43. API: Brooklyn Museum
  44. 44. Discovery Applied Breakout Session
  45. 45. Goal: Build Followers Categories Examples Show Share Interact Co-Create Authenticate “ Open Source”
  46. 46. Report Backs
  47. 47. Get Social – tell us about your website
  48. 51. Thank You! Seth Giammanco, Minds on Design Lab @mindsondesign [email_address] Debra Askanase, FirstGiving @askdebra [email_address]