Are you still putting ads in newspapers to recruit college grads? This presentation offers up some tips on finding talent that you may or may not have thought about.

1. By Debbie Elicksen, Publishing Media Creative

2. Strategic plan should include determining
approaches to different generational groups
(Boomers, Gen X, Gen Y)
Use job aggregators and platforms
Get more SEO specific on job postings by expanding
title descriptions—for example: instead of Business
Development Director, use Business Development
Director—Calgary
Send out a press release for job openings.
List job openings on Craigslist and Kijiji

3. Outline potential partnerships, such as with
educational institutions, associations, government
agencies, for external recruitment, enhancing
curriculums, and attracting more people to the
trades (i.e. superstar executives as lecturers or
recognizable spokesperson)
Social media job boards: i.e. Facebook, LinkedIn,
tweet jobs
Pitch stories on recruiting to media
Online press releases (i.e. Marketwire, Wire Service
Canada, prlog)

4. Post jobs in university job boards
This requires participation from past recruits or the
companies looking for placement to make it personal
Short video clips of people doing the jobs, testimony
from people working the positions
Blog entries of people doing the jobs, testimony
specific about the position from their perspective

5. Blog or Facebook page on working in specific
locations if a multi-city company
Rather than a separate site for Calgary, Detroit, and
Phoenix, make it all encompassing and encourage
participation—they can learn from each other—
workers helping workers
Topics could include:
Best cup of coffee in Mesa
Activity options in the area for after hours
Best boots for the jobsite
Staying hydrated to increase energy

6. Partner with industry associations and HR
associations
Develop white papers on employee retention, how
they can create stronger work environments, get
employees involved in the hiring process, improve
candidate selections by stepping outside the
immediate area for people
Network local business associations

7. Find out where they get their news from and what
their favorite sites are to look for jobs
When using images to accompany a press release or
post on an online platform, make sure the image is
directly related to the demographic you wish to
recruit. Don’t put a picture of a seasoned employee
or one near retirement on an ad looking for someone
just out of college.

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