How to Make Layout or Makeup Campus Journalism

1. If the page is the
Show Window,
And the
page 1 is the
main window,
then the Makeup or Layout is the Window Dressing.

4. First, let’s take a
short Quiz-

5. The Philippine Star
Philippine Daily Inquirer

6. Libre
Manila Bulletin

7. Layout
&
Makeup

8. It has been often said that MAKEUP
is a happy marriage of
AESTHETICS & MECHANICS
It is the arrangement of illustrations and
types on a page or a spread which is to be
reproduced graphically.

9. A newspaper should be carefully and
properly laid out
1. To give prominence to the news in proportion
to is importance.
2. To make the different contents easy to find
and to read.
3. To give the pages an attractive appearance.
4. To give the paper a personality of its own.

10. An effective makeup may be planned using
two procedures:
1. Page makeup is a matter of personal taste. There
are no absolute criteria for laying out the page or
pages of a newspaper or a magazine;
therefore, the layout artist may experiment freely
on page makeup until he gets the pattern that is
acceptable to him.

11. 2. There are many forms of front page
makeup, it’s good to know them, but this
does not mean that the staff can’t
devise its own.

12. Types of
Front Page Makeup
By Way of Headline and Text
Arrangement

13. The Scholastic Journalism by Earl English and
Clarence Hach gives the following types of front
page makeup by way of headline and text
arrangement.

14. 1.
Perfect Balance Makeup
(Balance or Symmetrical Makeup)
-A large headline placed, for example in the right-hand column
front page, is balanced with a corresponding large one in the first
and second column.
-Other headlines are similarly arranged. A one-column cut at the
top of the column four
.

16. This kind of makeup gives a
static, monotonous appearance to the paper
.
It should not be made from issue to issue
although The New York Times is noted for this.

17. v

18. 2. Brace or Focus Makeup
-Headlines are diagonally arranged from the upper left
to the lower right hand corner or vice-versa just like a
brace supporting a house.
-balance is obtained by various devices such as twocolumn heads, boxes, and cuts which are used to
offset the weight concentrated in the upper right or
upper left hand corner
.

20. This kind of makeup is desirable to use when
one story is more important than any other
because the reader’s attention is directed to
the upper right-hand corner or occasionally to
the upper left.

23. 3. Broken Column Makeup
-the page is broken into several units to
give space to many stories.
-symmetry is obtained be carefully
arranging the contents so as not to
cancel each other by their nearness. Large
heads and cuts are placed where they
give the page a pleasing pattern.

25. This kind of makeup is developed primarily
to be able to print as many short news
stories on Page 1 as possible.

27. 4. Occult Makeup
-type groups are arranged at varying distances
from the center like two boys on a see-saw.
-it is sometimes called occult or hidden balance
because the type group with its headline may be
balanced with a picture, an illustration or a
bow instead of another type group.
,

29. No attempt is made to achieve perfect
balance. This is one of the most popular
kinds of front page makeup since it
permits great variety fro, issue to issue.

31. 5. Streamline Makeup
-the format is similar to that of the contrast
and balance makeup. However the nameplate is
,
usually floated, headlines are flushed up in cap
and lower-case (clc) type, and large body types
are often used.
-instead of boxing stories in full, three quarter
boxes are restored to.

33. Often, bullets, asterisks, or jim dashes are
employed to introduce lead stories. This kind
of makeup is more commonly used by high
school papers than by the national dailies.

35. 6. Circus Makeup
- it is broken-column carried to the extreme. The
page is broken up with no attempt at
regularity symmetry or order
,
,
.
-Many headlines of all size; boxes and cuts are
scattered all over the page, each clamoring for
attention, and screaming as barkers carnival
circus do. There is no focus of interest.

37. This kind of makeup is not desirable for high school
papers. The Peoples Journal, a metropolitan daily has
,
adopted this kind of makeup.

39. Makeup By Way of Text
and Photo Combination

40. 1. The X Format

42. 2. The Curve
Format

44. 3. The L format

46. 4. The J Format

48. 5. The Umbrella
Format

50. The work of putting out an attractive newspaper is
jointly the efforts of the editors and his staff
around him.
• The staff is composed of what we call in
newspaper parlance as deskmen.
-they are the makeup maen and layout men.
-they decide on the general appearance of the
newspaper.

51. • Dummy sheet
-a piece of paper which has measurement in
length and in depth and will determine more
or less the pages.
the main consideration in preparing the page
is that it should be as attractive as possible.

52. Types of
Layouting

53. 1. Quadrant Makeup
- divides the page into four parts. Each
quarter has its own eye-spotting story.

54. 2. Horizontal Makeup
-the appearance of the page is horizontal
rectangles. The effect on the eyes is made by
using multi-column heads; the eyesight
travels horizontally.

55. 3. Circus Makeup
- which is really like a circus. All harmony is
thrown to the winds. No symmetry, and there
are sensational pictures or boxed human
interest stories.

56. 4. Brace Makeup
the brace is characterized by angular
shelf-like arrangement of content. The
deskman usually projects the effect by
making a four-column head, that is what
you call a red-out or a drop-head of, two
columns or three-columns.

57. Make up of
Inside Pages

58. 1. For News PagesInside news pages should be laid as facing
page units rather than as single pages.
The principles of contrast and balance used
for front page makeup should also be applied in
planning the makeup of facing pages.

59. 2. For Editorial Pages
These pages should have a
distinctive, dignified, and formal
appearance. The masthead or editorial
box which should be relatively small, may
be anchored in any corner as done in
streamlined newspapers.

60. Traditionally the editorials appear in
,
the first two columns. They are of larger
types. Heads or titles of editorials, just
like the headline of news stories should be
of the masculine appearance, not the
italic or the script type.

62. 3. For Feature and Literary Pages
These pages must have a literary and
feminine appearance. The columns are
often wider Roman and italics types are
.
used for text.

63. 4. For Sports Page
These pages have a bolder but more
lively appearances than other pages.
Their makeup should suggest their
content, action, speed, and color Large
.
bold heads, even streamers are used.

65. Principles to Follow
to Achieve
Effective Makeup
Scholastic Journalism
English & Hack

66. 1. Unity
the content of every page and of every
double page spread should blend into a
harmonious unit. No one part of the
page should overshadow another
.
the headlines should complement each
other and the picture should not
distract the eyes too much.

67. 2. Balance
balance should be whether it be perfect or
occult. This can be done by having like or
unlike units balance each other A cut may be
.
balance with another cut, or with a group of
headlines, or with a boxed story. A two-
column head may balance a box and a single
column head.

68. 3. Emphasis
in order to achieve emphasis, news should
be displayed according to importance. The
news value of every story must be
determined as to what page it should
find print, its position on the page, and
the style and size of its headline.

69. News stories should be graded according to
value or importance to the public and should be
given the corresponding size and style of
headline they deserve.
the conventional way of positioning the
news stories after they have been graded is
to place them in the order of their importance:
first, on the right half position of the page
above the fold; second, on the left half portion
of the page below the fold; and fourth, on the
left half portion of the page below the fold
following a big letter “S” shape.

70. 4. Movement
there is no movement in perfect balance. With
occult balance, the eye is directed from one part
of the page to another—from the most important
to the least important.
5. Proportion
the picture must sized properly to keep up with
other shapes on the page, Square cuts are
undesirable. The length of the stories should be
considered. A long story may ruin the proportion
of the page.

71. Although it is best to avoid jump stories, a
jump story is better than a poorly proportioned
page.
6. Contrast
Each story and cut should have an individuality
of its own. This can be achieved if units blends
together as one. Every head and cut on a page
should contrast with ad
joining materials.
Contrasting ad
jacent headlines will help
emphasize between heads are sometimes good
makeup devices.

72. Do’s & Don’ts
in
Page Makeup

73. 1. Avoid tombstoning
-placing two or more headlines on
approximately the same level in
ad
jacent columns especially if they
are of the same point and types.
2. Avoid bad breaks
-breaking stories to the top of the
columns. The top of every column
should have a headline or cut.

74. 3. Avoid separating related stories and
pictures.
4. Avoid gray area. Breaking these up
with the use of subheads; indented
boldfaace paragraphs; and use of
short articles with short headlines.
5. Keep long columns of 6 points types
and tabular material to a minimum
especially on the front page.

75. 6. Avoid using a banner headline unless
the story deserves it. Screaming
headlines should not also be used. A
screaming headline is one that is too
big for a short or unimportant story.
7. Don’t make the page topheavy i.e., making the top half of the
,
page heavy with cuts and big
headlines. A spread head beneath the
fold will help prevent this.

76. 8. Avoid many headlines of the same
size on a page.
9. Avoid placing small heads on rather
long stories.
10. The average number of stories on
page 1 of a tabloid is from seven to
nine stories.

77. -ENDThank you for Listening!