2. Co-founders
Ken Johnson, CEO Andrew Draper, CTO
Product & Business Development Design / Development, Creative
• 8 yrs Retail Management & Ops • 15 yrs Web Design & Dev.
• Certified Web Analyst • JS/jQuery, CSS, PHP/MySQL
Investors
Brandon Zeuner & Ryan Swagar Dave McClure Dan Martell Brian Murphy Betaspring
2010 Incubator

3. Guys hate to shop :( So we don’t make them.
Lazy buyers of: - underwear
- socks
- shirts Automation.
- grooming products
- condoms
Prefer fast & easy, no thought Curation. Amazon = 37,000 results
for “men’s underwear”
Aren't monitoring new products Discovery. [CLICK TO ADD]

4. Manpacks makes money with an opt-out, subscription-style
service that prompts essential purchases every 3 months.

5. http://manpacks.com

9. Early Target Market = • Young Professional
• 25-45
• Making money, upping game
Occupations
Designers, Developers, Founders,
Managers, Marketers,VC Associates
Reading
Tech-savvy Male Uncrate, Wired, Esquire, Thrillist,
(5M male iPad owners) Ask Men, Fitness blogs
Made, Paid, Laid.

10. Customer Acquisition
10%
Content Marketing traffic Email Signup
Email, Infographics, Blog
Distribution Partners Permission Marketing
Inserts, Reward Programs exclusive offers
Paid Advertising 1.5%
Facebook, Reddit, niche channels traffic Paid Account
Quarterly Delivery
samples to promote new products

11. Email Campaign Performance

12. 1800+ paid subscribers 65% Q1–Q4 retention
10% monthly growth Avg. Order Value $40
Conversion)Rate)by)Month) Cohort&#1&Customer&Churn&
2.00%&
180"
1.80%&
1.72%& 160"
1.60%&
140"
1.40%&
1.28%& 120" !20.2%&
1.20%&
100"
1.00%& 0.99%& !18.5%&
80" !9.4%&
0.80%&
60"
0.60%&
0.52%&
40"
0.40%&
0.20%&
0.25%& 20"
0.00%& 0"
Aug010& Sep010& Oct010& Nov010& Dec010& Jan011& Feb011& Mar011& Apr011& May011& Q1" Q2" Q3" Q4"

13. Competition: Subscribe & Save = automation for
shoppers who know what they want
Defensibility: - #winning name with fun & casual brand. See:
- External attitude, loyal user base, internal culture of fun.
- Relentless (niche) customer focus

14. $500k*
convertible note @ 20% discount
or $3M valuation cap
*90% committed

15. Appendix

16. Appendix—Market Resources & Tools of the Trade
Masculine Dynamism—Men’s Care Growing Fast office.manpacks.com—orders & inventory management.
demand forecasting.
"The [United States] region is set to continue to see strong growth, adding more than
$800 million to its size by 2014 as men in the region move beyond basic products
related to shaving to more sophisticated grooming regimens that incorporate numerous Simple Office—performance tracking & real-time social
skin care and post-shave products."
monitoring
http://www.gcimagazine.com/marketstrends/consumers/men/111394189.html?
utm_source=Most+Read&utm_medium=website&utm_campaign=Most+Read Mailchimp—track newsletter effectiveness
Men’s Grooming Booming Twitter—listening & relationship building, support, contests
"With sales of $4.7 billion, the U.S. is by far the largest single market for men’s care,
and has nearly doubled in value size during the past 10 years, rising from around $2.7 Zopim (live chat)—customer service & feedback
billion in 1999, according to Euromonitor International."
http://www.gcimagazine.com/marketstrends/consumers/men/69565577.html? KISSmetrics—funnel conversion reports
utm_source=Most+Read&utm_medium=website&utm_campaign=Most+Read
Optimizely—A/B testing copy
Men's underwear purchases examined
"According to Mintel, men buy an average of 3.4 pairs of underwear in a year. But from Zendesk—customer service ticketing
2004 to 2008, the proportion of men buying single pairs at a time increased from 5
percent to 8 percent, while the share of men opting for packs of four or more fell
slightly, to 66 percent - indicating that shoppers may be trying to save money by Taskforce—task management
buying only when necessary."
http://www.allbusiness.com/economy-economic-indicators/economic-conditions- AgileZen—project management & workflow
recession/12796665-1.html

17. Technology
Acquisition
Internal Dashboard Customer Dashboard
- Management & KPIs - Easy account management
Database Email Communication
- Lifecycle behaviors - One-click purchases
Underneath: Linux, Apache, MySQL, PHP, Amazon Web Services;
Up front: Javascript/jQuery