This document discusses how Data Studio helps the author work more efficiently as an SEO manager. It provides examples of dashboards created in Data Studio to streamline reporting for management, content teams, and junior SEOs. Benefits include saving time on repetitive tasks, encouraging focus on goals, and providing an easy starting point for new staff to investigate performance. The author advocates using Data Studio to expand influence by automating workflows, sharing dashboards, and contributing to the community.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam Marsden
1.
2.
3. The talk I pitched...
“Sam will show you how you can
revolutionize your reporting by
creating impactful dashboards,
so that you can
become a more efficient SEO.”
4. The answer I received...
“Sounds great…
we’ve got a slot, but
it’s 8-12 mins.
That ok?”
13. Data Studio helps me work with management
@sam_marsden measure
SEO Manager
Management
Frequent requests for site traffic data.
Last minute screenshots for
management meetings.
Disruptive, repetitive and inefficient.
17. Break performance down by directory level
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Use directory level as a dimension to reveal organic
performance for different sections of your site
18. Surface device & geographic distributions
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Break down
distribution of
countries
Trend device
distributions
month to month
19. Saves unnecessary conversations &
disruptions.
Removes recurring friction point.
Encourages more interest from management.
Data Studio helps me work with management
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20. GDS helps me work with our Content team
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SEO Manager Content team
23. GDS helps me work with our Content team
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SEO Manager Content team
Saves manual prep work.
Guides content review meetings.
Keeps meetings
structured and
focused on our
goals.
24. Data Studio helps me work with junior
SEOs
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SEO Manager SEO Executive
26. Monthly device, geo and search type trends
dashboard
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Detect changes in
traffic from different
devices, countries or
search types
at a glance.
Clicks Impressions CTR
27. Page and query performance
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Top performing
pages in search
Top performing
queries in search
28. Performance comparison - Biggest wins and losses
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Pre-filtered tables
to show biggest
changes in
clicks, impressions,
position and CTR.
29. Clear monthly comparisons.
Ideal entry point for training up new starters
and junior staff.
Data Studio provides starting point for further
investigation.
What are the benefits?
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38. Build dashboards & solutions to streamline
workflows with colleagues & clients.
Invest in automating recurring reporting to save
time.
Contribute to the Data Studio community by
sharing dashboards, guides & experiences.