This presentation figures out the six common mobile marketing mistakes, you might make while implementing your mobile marketing strategy.

1. 6 Mobile Marketing Mistakes
You Should Avoid

2. The world is now run by mobile phones. Therefore, it is essential
that you alter your marketing campaigns to be compatible with
mobiles. This will get you more clients and grow your business.

3. Here are top 6 mistakes you
should avoid if you don’t want to
lose money and prospects.

4. 1. Walking the wrong lane

5. Make sure to choose the correct medium to communicate with your
clients. While smartphones are very popular, the traditional mobile
phones still have a larger user base. Don't depend only on apps. Use
SMS and calling services to reach them.

6. 2. Not optimizing for tablets

7. Make sure that the advertisements are
compatible for all devices. Keep up
with the changes so that you can
deliver to all platforms, operating
systems and browsers.

8. 3. Either Not grabbing details or
intruding too much with apps

9. Apps access Smartphones to provide a detailed vision on what a
user may or may not be interested in. You shouldn't pester the user
too much about their personal information. If it’s a must, try to get
details in multiple stages.

10. 4. Call to action let down

11. Call to action is an option that lets a
customer proceed with the product
purchase on the advertisement.
It shouldn't be too small which
becomes invisible nor should it be
too big which overshadows the
advertisement and doesn't allow
users to view the services you are
offering.

12. 5. Never Checking the analytics

13. Ignoring analytics is a very common mistake. Marketers
often forget to check the performance stats. However, a
thorough review of the mobile marketing campaigns can
help you understand the plus and minus of campaign
needs.
This help in controlling the campaign and to get the best
out of it.

14. 6. Not making your mobile presence felt

15. Building an app is essential but that's not what the real challenge
is. The real challenge is making your app visible to potential
clients. You can do that to get existing users to rate your app.
Moreover include special offers and dedicated marketing
campaigns. Plan it smartly to get the best results.

16. Mobile Marketing is a warzone.
You need to be competitive,
focused and always on the edge.
Mobiles are a sure way of getting
your business to grow but you
have to always be on your toes.

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19. References:
6 MarketingMistakesThat CanCostYou Big Bucks–
InstantShift
4 ReasonsWhy Your BusinessNeeds Mobile Marketing -
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