4. 1. Ethos
Ethos is the persuasive technique that appeals to an audience by highlighting
credibility.
Ethos aim to convince the audience that the advertiser is reliable.
When an esteemed public figure endorses a product, it validates it to the end
consumer.
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5. — Taapsee Pannu
“All the films I am doing belong to different genres and I have
different roles to play. The only common thing is that I play really
strong female characters.”
6. 2. Pathos
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Pathos is persuasive technique that try to convince an audience through
emotions..
Pathos advertisement techniques appeal to the senses, memory, nostalgia, or
shared experience.
Pathos pull at the heartstrings and make the audience feel.
9. Be human Tell a story
Visuals
WAYS USED TO CREATE AN EMOTIONAL
CONNECTION IN THIS AD
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10. 3. Logos
Logos is the persuasive technique that aims to convince an audience by using logic
and reason.
logos in advertisement include the citation of statistics, facts, charts, and graphs.
It can make a product seem like a more reasonable decision.
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11.
12. -Robert Cialdini
He found that influence is based on six key
principles: reciprocity, commitment and consistency, social
proof, authority, liking, scarcity.
13. Liking
People prefer to say yes to those that they like.
factors that powers the principle of Liking:
1. Physical attractiveness
2. Similarity
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14. Social Proof
Especially when they are uncertain,
people will look to the actions and
behaviors of others to determine their
own.
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15. CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, and infographics & images by Freepik.
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