Internship Presenteation

1. Internship
at Levi’s
ANURAG
M.DES 3RD SEM
ROLL NO. 5

2. 1857: Levis Strauss and NevadaTailor Jacob Davis receive a US Patent
to make men’s denim “waist overalls” with copper rivets.These pants
later became known as blue jeans.
1908: The Two Horse label is Registered in many countries worldwide
in the early 20th century, including Japan.
1918 : LS&CO. created its first product of women called “Freedom
Alls”
2005 : Levis opens the first Levis Girls Store in the world in Hong
Kong.
2007 : Levis Curve ID is launched- new custom fitted jeans for women
in all premiere stores
2011 : Levis launched itsWater < less denim in the market.
HISTORY OF LEVI’S

3. The products of Levis Strauss & Co are sold under three
brands:
LEVIS STRAUSS
LEVIS DOCKERS
LEVIS SIGNATURE

4. WATER < LESS
LEVIS CURVE ID
THE FOURTOUCH POINTS

5. TASK 1
Location: levi's store, South Ex
Levis south ex store South Extn.
SECOND FLOOR
FIRST FLOOR
GRUND FLOOR

6. Red Format - Dlf Select City Walk, Saket

7. Levis Black Format store
Levis store dwarka Levis store Rajouri garden

8. Jhinri Format (Ambience mall, Gurgaon)

9. VISUAL MERCHANDISING
Mannequins

10. Lights

11. NestingTable GRILLL
T-STAND
D BAR

12. Communication Board / SizeTags

13. Panels/Shelves
Merchandise display on wall

14. TASK 2
arrangement of merchandise
Fold properly and then Piled, Colour
blocking
Size tags
Communication boards and headers
Ratio of merchandise
Front arm

15. BEFORE AFTER

16. TASK 3
Old black format
Renovation of store – changing to Gols
format

17. Mannequin set up window display

18. Focal Point and Nesting table
History wall/Levi’s Heritage