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- 1. FACEBOOK MARKETING A sub-part of Social Media Marketing
- 2. What is a Social Media Marketing? ■ Social media marketing is the process of gaining website traffic or attention through social media sites. (Facebook, twitter, LinkedIn, Instagram, Google+ and so on….)
- 3. Benefits of Social Media Marketing: ■ Brand Awareness. ■ Brand Promotion. ■ Increase Sales. ■ Increase conversion on website. ■ Increase engagement in your App. ■ Social media allows you to get feedback instantly. ■ Social media helps target audiences more effectively.
- 4. What is FACEBOOK? ■ Basically Facebook is a social media platform, where we can make new friends, find old school/college friends, interact with new peoples, see photos of our friends and celebrities and so on. ■ But in digital marketing term, Facebook is a Sub-part of Social Media Marketing thatWe can use as a tool of social media marketing.
- 5. Why Facebook ? ■ Facebook has a huge amount of costumer base. ■ Facebook has 2.23 billion monthly active users. ■ Facebook support more than 100+ languages. ■ Facebook is a globally popular social networking platform.
- 6. Overview of Facebook ■ The average Facebook user has 330 friends; 15% of FB users have more than 500 friends ■ An average user likes 40 pages ■ Each day 4.7 billion posts are shared on Facebook. ■ There are between 1500 and 15,000 pieces of content that Facebook could show you each time you log in.
- 7. What is a Facebook Page? ■ Facebook page is like a personal profile page but for a business profile. ■ People can “like” pages that they recipe posts by the business in their news feed. ■ A page can have some similar information to the website such as about, contact details and call to action button. ■ See the next slide for the example of Facebook page and the important elements that make up the page.
- 8. Profile Picture Cover Photo Call to action Posts
- 9. What are FACEBOOK Posts? ■ Post or content of a post can be anything text, photo, video or link to another website or article. ■ The key to Facebook marketing is having content that people want to see, like and share. ■ The other important key to Facebook marketing is that your post should have a call to action and it should be a unique content.
- 11. What is Reach? ■ Reach: the number of people who see your post. ■ Similar to print readership in traditional advertising. ■ It may appear in people’s feed, but it depends on they may react to it or not. ■ Organic reachVS Paid reach ■ Organic reach: people who see your ad via a like, share or comment notification that a person’s friend makes. ■ Paid reach: people who are served your post because they meet the criteria of the target audience that you identify.
- 12. How to Reach Organically? ■ Post good content. ■ Post to the interests of the audience, not your needs. ■ Post content that inspires. ■ Use photos that pass the “scroll test”. ■ Post frequency and timing: max of once per day, afternoon is best. ■ Post content that is likely to spur conversations. Ask open ended questions to spark feedback. ■ Follow your Facebook Insights. ■ Engagement = (Likes+Comments+Shares)/people reached. ■ Try to target 10% engagement with your posts. As engagement increases, so does your reach.
- 14. FACEBOOK: Learn what works.
- 16. Facebook Advertising. ■ Facebook ads is simply paying Facebook to show posts in front of wider audience of your choice. ■ A motor bike company for example: might only want their post seen by 18-35 year old boy/man in Delhi. ■ Facebook makes it possible to target the right audience, and narrow it down so you get right people seeing your ads. ■ Facebook ads just looks like just normal post but say as ‘sponsored ads’ on the left hand corner.
- 17. Facebook Advertising Side column ads News Feed ads Sponsored
- 18. Facebook Advertising. Boost Posts ■ Boost a post when you see a quick/immediate (within 24 hours) flurry of high engagement. You’re giving your audience ■ information that they want to hear. ■ Boost post when you have a important information that you want your audience to hear. ■ Caution: don’t do this all the time. Otherwise, you are forcing your message on to an audience that doesn’t want to hear it. Ads ■ Ads you see in your personal feed as sponsored posts. ■ Instances where ads are useful and relevant ■ Build your fan base with specific targeted audience ■ Send a specific target audience to your website. ■ Message a specific target audience in your fan base. ■ Engage target audience users with your app.
- 19. Different types of ad campaign. ■ Adverts that promote the business page. ■ Advert that promote the individual post.
- 20. Advert for Promoting Business Page.
- 21. Advert that promote the individual post.
- 22. Choose the objective of your ad campaign.
- 23. Target specific audience (costume audience) Costume audience Location Age Gender Language
- 25. Facebook Retargeting ■ Facebook provides you with a pixel or code to be placed on your website by your web development team. ■ Retarget those people who have visited your site in the last X days. ■ Retarget people who have visited a specific page on your site ■ Example: Retargeting people who visit theTastyfix page. ■ Pixel is the same for every page, but you can have FB track specific pages
- 27. ConversionTracking ■ Track the people that not only click on your ad, but go all the way through and complete a transaction (whether it be to purchase and item, register for an event, register for contest etc.) ■ These ConversionTracking pixels need to be placed on the thank you pages by your web developers. Since that is the very last step, you now have captured that data from FB.