Coca Cola-The Brand-History-Achievements-Product Line-Global Rankings-Market Share in India-Competitors-Acquisitions

1. DEEPTHAK JOSHI
MBA (FT)
Roll No:14

2. • Coca-Cola is a cola (a type of carbonated soft drink), produced by The Coca-
Cola Company (United States), sold in stores, restaurants and vending machines.
• Did you know that the Coca-Cola Company offers a portfolio of more than 3,500
products in over 200 countries?
• The Coca-Cola Company only produces concentrate syrup which is then sold to
various bottlers throughout the world who hold a Coca-Cola franchise.

3. ORIGIN
• The first Coca-Cola recipe was invented in Covington, Georgia, by JOHN STITH
PEMBERTON, originally as a coca wine called “Pemberton's French Wine Coca” in 1885.
• The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and
for the first eight months only 9 drinks were sold each day.
• The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler who
incorporated The Coca-Cola Company in 1892. The company operates
a franchised distribution system dating from 1889 where The Coca-Cola Company only
produces syrup concentrate which is then sold to various bottlers throughout the world
who hold an exclusive territory.
• Cola ingredients in the beginning

4. Muhtar Kent
(Chairman and CEO)

5. HEADQUARTERS
The Coca-Cola Company
Atlanta, USA

6. Inter-brand’s Global Brand Scorecard for
2011 ranked Coca-Cola the #1 Brand in the
World and estimated its brand value at $70.45
billion
Coca-Cola currently offers nearly 400 brands
in over 200 countries or territories and
serves 1.5 billion servings each day.
Achievements

15. PRODUCT VARIETIES
Diet
Diet Coke Caffeine-Free
Cherry Coke
Diet Cherry Coke
Coke with Lemon
Diet Coke with Lemon
Vanilla Coke
Diet Vanilla Coke
Coca-Cola C2
Coke with Lime
Diet Coke with Lime
Diet Coke Sweetened with Splenda
Coca-Cola Zero
Coca-Cola Black Cherry Vanilla
Diet Coca-Cola Black Cherry
Vanilla
Coca-Cola BlāK
Diet Coke Plus

16. Fanta Zero
Five Alive
Flavor Rage
Fresca
Fruitopia
Full Throttle
FUZE
FUZE Tea
Georgia
glacéau fruitwater
glacéau vitaminenergy
Fanta
Diet Coke
Diet Coke Black Cherry Vanilla
Diet Coke with Lime
Diet Coke with Splenda
Diet Faze Tea
diet Inca Kola
Diet Master Pour
Diet Northern Neck
Diet Sprite
Diet Sprite Zero
Dr Pepper*
Evian
Fanta Sugar Free

17. glacéau vitaminwater
glacéau vitaminwater zero
Gold Peak
H2OK
Hi-C
Honest Ade
Honest Fizz
Honest Kids
Honest Tea
Honest Tea Zero
Inca Kola
Java Monster*
Jericho
Kinley
Krest
 Aquapure
 Chippewa
 Citra
 Coca-Cola
 Coca-Cola Black Cherry Vanilla
 Coca-Cola Cherry Zero
 Coca-Cola Zero
 Coca-Cola Zero Caffeine-Free
 Cumberland Gap
 DANNON *
 DASANI
 Delaware Punch
 diet Barq's
 Diet cherry Coke
 Master Chill
 Master Pour

18. Types of Drinks from Coca Cola
1. Energy drinks

20. • Juices/juice drinks:

21. • Soft drinks—. From the original Coca-Cola to most recent introductions, soft
drinks from The Coca-Cola Company are both icons and innovators in the
beverage industry.

23. • Sports drinks—Carbohydrates, fluids, and electrolytes team together in our
sports drinks, providing rapid hydration and terrific taste for fitness-seekers at
any level.

24. • Tea and coffee—bottled and canned teas and coffees provide consumers' favorite
drinks in convenient take-anywhere packaging, satisfying both traditional tea
drinkers and today's growing coffee culture

25. • Water—Smooth and essential, their waters and water beverages offer hydration
in its purest form.

26. • Other—So much more than soft drinks, their brands also include milk products,
soup, and more.
• So you can choose a Coca-Cola Company product anytime, anywhere, for
nutrition, refreshment or other needs.
Those are the normal sell products and also let me introduce to you some limited
edition collection around world.

27. Acquisitions
• 1960 - Minute Maid
• 1982 - Columbia Pictures for $692 million(later, sold to Sony for $3 billion in
1989)
• 1993 - Thums Up
• 1995 - Barq's
• 2001 - Odwalla brand of fruit juices, smoothies and bars for $181 million.
• 2007- Fuze Beverage for $250 million

28. Thank you!