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SEARCH
RESULTS
ARE THE
NEW BLACK
How Students Make
Decisions
Deirdre
Costello
PRINCIPAL UX
RESEARCHER
dcostello@ebsco.com ...
OUR PROJECTS
SECONDARY
RESEARCH
Literature review of
elementary, middle,
high school and
college/grad school
search habits...
CONTEXTUAL
INQUIRY
Lets you see the tools &
services students are using to
do research
AND HOW THEY FIT INTO THE REST OF THEIR LIVES.
Our Biggest Learning: Motivation
External Social
Support
Mentorship Finding
Their
Subject
Internal
OTHER INFLUENCES
COMPETING
PRIORITIES
“EYE BYTE
CULTURE”
-Dr. Maryanne Wolfe, Tufts
SKIMMING
&
SCANNING
COMPETING
PRIORITIESFEELINGS
HOW ARE STUDENTS
INTERACTING WITH
I TRUST
IT.
I GET IT.
I’M THE
JUDGE.
TRUSTING
COMPETENTCONFIDENT
ON
GOOGLE,
STUDENTS
FEEL:
1. SCANNING FOR SEARCH TERMS
2. LEARNING ABOUT TOPIC
PIVOT TO LIBRARY
1. SAME SEARCH
2. SCANNING FOR SEARCH TERMS
3. SCANNING FOR SECONDARY TERMS
SNIPPETS ARE HARD TO INTERPRET
SOURCE INFO DOESN’T PROVIDE CLUES
FILTERS MIGHT HELP…
#FOMO
Cons Pros
Credible
Teacher-
Approved
Friends Use
It
Anxiety
Clues aren’t
right
Too specific
SEARCH
RESULTS ARE
TOUGH.
TITLE INCLUDES SEARCH TERM
DESCRIPTION INCLUDES SECONDARY
TERMS
ABSTRACT SIGNALS RELEVANCY
INGESTED
INTO THEIR
ECOSYSTEM
WHAT DO WE DO WITH IT?
USE CONCEPTS FROM THE OPEN WEB
BUILD BASED ON NEED
TAKEAWAYS
Google is hugely influential –
it’s a place where students
feel confident.
The way we read online is
changing.
Sea...
Interested? Contact
research@ebsco.com!
UP NEXT:
FACULTY
CONTEXTUAL
INQUIRY
dcostello@ebsco.com
@deirdre_lyon
BE IN
TOUCH!
Search Results are the New Black: How Students Make Decisions D4D 2016
Search Results are the New Black: How Students Make Decisions D4D 2016
Search Results are the New Black: How Students Make Decisions D4D 2016
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Search Results are the New Black: How Students Make Decisions D4D 2016

Search results have evolved from a portal to a destination. Deirdre will talk about how user expectations are formed on the open web, how students make decisions about library resources, and why we all need to think about search results as one of the most important experiences for our users.

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Search Results are the New Black: How Students Make Decisions D4D 2016

  1. 1. SEARCH RESULTS ARE THE NEW BLACK How Students Make Decisions Deirdre Costello PRINCIPAL UX RESEARCHER dcostello@ebsco.com @deirdre_lyon
  2. 2. OUR PROJECTS SECONDARY RESEARCH Literature review of elementary, middle, high school and college/grad school search habits. VIDEO DIARY STUDY High school students demonstrating their research habits. CONTEXTUAL INQUIRY Participant-driven sessions with high school, college and graduate students. PARTICIPATORY DESIGN College students working in teams to design their ideal search experience MULTI-METHOD ITERATIVE Wireframe feedback & prototype testing for important aspects of the search experience.
  3. 3. CONTEXTUAL INQUIRY Lets you see the tools & services students are using to do research
  4. 4. AND HOW THEY FIT INTO THE REST OF THEIR LIVES.
  5. 5. Our Biggest Learning: Motivation External Social Support Mentorship Finding Their Subject Internal
  6. 6. OTHER INFLUENCES
  7. 7. COMPETING PRIORITIES
  8. 8. “EYE BYTE CULTURE” -Dr. Maryanne Wolfe, Tufts
  9. 9. SKIMMING & SCANNING
  10. 10. COMPETING PRIORITIESFEELINGS
  11. 11. HOW ARE STUDENTS INTERACTING WITH
  12. 12. I TRUST IT.
  13. 13. I GET IT.
  14. 14. I’M THE JUDGE.
  15. 15. TRUSTING COMPETENTCONFIDENT ON GOOGLE, STUDENTS FEEL:
  16. 16. 1. SCANNING FOR SEARCH TERMS
  17. 17. 2. LEARNING ABOUT TOPIC
  18. 18. PIVOT TO LIBRARY
  19. 19. 1. SAME SEARCH
  20. 20. 2. SCANNING FOR SEARCH TERMS
  21. 21. 3. SCANNING FOR SECONDARY TERMS
  22. 22. SNIPPETS ARE HARD TO INTERPRET
  23. 23. SOURCE INFO DOESN’T PROVIDE CLUES
  24. 24. FILTERS MIGHT HELP… #FOMO
  25. 25. Cons Pros Credible Teacher- Approved Friends Use It Anxiety Clues aren’t right Too specific SEARCH RESULTS ARE TOUGH.
  26. 26. TITLE INCLUDES SEARCH TERM
  27. 27. DESCRIPTION INCLUDES SECONDARY TERMS
  28. 28. ABSTRACT SIGNALS RELEVANCY
  29. 29. INGESTED INTO THEIR ECOSYSTEM
  30. 30. WHAT DO WE DO WITH IT?
  31. 31. USE CONCEPTS FROM THE OPEN WEB
  32. 32. BUILD BASED ON NEED
  33. 33. TAKEAWAYS Google is hugely influential – it’s a place where students feel confident. The way we read online is changing. Search results have evolved from a portal to a destination. Students are porting expectations from the open web… But they don’t always have the clues they need to make decisions. Motivation & emotion are huge factors in the research process.
  34. 34. Interested? Contact research@ebsco.com! UP NEXT: FACULTY CONTEXTUAL INQUIRY
  35. 35. dcostello@ebsco.com @deirdre_lyon BE IN TOUCH!

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  • annehaines

    Apr. 15, 2016
  • TaniaGibson

    Nov. 6, 2017

Search results have evolved from a portal to a destination. Deirdre will talk about how user expectations are formed on the open web, how students make decisions about library resources, and why we all need to think about search results as one of the most important experiences for our users.

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