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Embracing Social Media - Handout


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Embracing Social Media - Handout

  1. 1. Embracing Social Media: Using it to Our Advantage Garner NC DEIRDRE REID LLC Social Media Basics • Chris Brogan - • Amber Cadabra’s e-books - • John Haydon - (919) 803-6176 Twitter Blogs • Facebook Blogs • LinkedIn Blogs deir dre.r ~ http:/ /deirdrereid.wordpre • Recommended Books • Trust Agents, Chris Brogan & Julien Smith • Crush It, Gary Vaynerchuk • The New Rules of Marketing & PR, David Meerman Scott The state of social media (video) - Instructional (and clever) videos on social media – A collection of social media sites created by pharma or healthcare companies: Twitter chat – Wed 8-9 p.m. - Presentation will be on Slideshare – Rules for the Road: 1. Share what you know. 2. Share what you find, giving credit and thanks. 3. Be real – honest and genuine. 4. Be personable. Be yourself. 5. Add to conversations – comment and reply. 6. Social media karma – help others. 7. Don’t self-promote too much. 8. Manage your time wisely. Deirdre Reid LLC (919) 803-6176