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Social Media for Your Association (and you too)

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Social Media for Your Association (and you too)

  1. 1. Social Media<br />ForYour Association<br />(and for you too)<br />Deirdre Reid<br />IMI Association Executives<br />October 2010<br />1<br />
  2. 2. Today’s Objectives<br />How social media can help your association achieve its goals.<br />What to do to ensure positive ROI.<br />Listening – Team<br />Plan – Issues to consider<br />Best practices – Time management<br />2<br />
  3. 3. Social Media<br />Web-based tools that provide a platform for conversation and community<br />3<br />
  4. 4. #1 Listen<br />4<br />
  5. 5. http://bit.ly/9yNEmA http://ow.ly/2TVYs<br />
  6. 6. #2Clean your house<br />6<br />
  7. 7. #3 Learn to Use the Tools<br />7<br />
  8. 8. #4StartwithYour Plan<br />8<br />
  9. 9. 9<br />
  10. 10. Blogs<br />10<br />
  11. 11. 11<br />
  12. 12. Knowledge<br />12<br />
  13. 13. 13<br />
  14. 14. 14<br />
  15. 15. 15<br />
  16. 16. #assnchat<br />16<br />
  17. 17. 17<br />
  18. 18. Connecting<br />18<br />
  19. 19. 19<br />
  20. 20. 20<br />
  21. 21. Word of Mouse Marketing<br />21<br />
  22. 22. 22<br />
  23. 23. #asae10<br />23<br />
  24. 24. 24<br />
  25. 25. 25<br />
  26. 26. TriOut <br />26<br />
  27. 27. Political action<br />27<br />
  28. 28. 28<br />
  29. 29. 29<br />
  30. 30. Review!<br />Listen.<br />Clean up your house.<br />Learn to use the tools.<br />Review plan. Define goals and tactics.<br />30<br />
  31. 31. Find Your Target Audience<br />31<br />
  32. 32. Start small.<br />32<br />
  33. 33. Your SocialMedia Team<br />33<br />
  34. 34. Team Agenda<br />Listening<br />Content creation, collection and curation<br />Engaging<br />Team training and guidelines<br />34<br />
  35. 35. Uh oh!<br />35<br />
  36. 36. Trust?<br />Privacy?<br />36<br />
  37. 37. Time Management<br />Schedule<br />Content creation/collection/curation<br />Daily attention — “Office hours”<br />Time-saving tools<br />Applications — Repurpose<br />Content feeds<br />37<br />
  38. 38. 38<br />
  39. 39. 39<br />
  40. 40. Define Success<br />40<br />
  41. 41. Fear Regret, Not Failure<br />41<br />
  42. 42. What could happen?<br />42<br />
  43. 43. 43<br />
  44. 44. Holler for Help<br />Deirdre Reid<br />deirdre.reid.nc@gmail.com<br />(919) 414-3477<br />http://deirdrereid.com<br />http://twitter.com/deirdrereid<br />44<br />
  45. 45. Photo Credits<br />Slide 1- http://www.flickr.com/photos/sepblog<br />2- http://www.flickr.com/photos/thebruce0<br />3- http://www.flickr.com/photos/jasonasimon<br />4- http://www.flickr.com/photos/Let_Ideas_Compete<br />5- http://www.sxc.hu/photo/1222929<br />6- http://www.flickr.com/photos/emdot<br />8- http://www.flickr.com/photos/wscullin/<br />9- http://www.flickr.com/photos/oclcpar<br /> http://www.flickr.com/photos/parisbeyrouth<br /> http://www.flickr.com/photos/chadmagiera<br />10- http://www.flickr.com/photos/Franklin_Park_Library<br />11- http://www.flickr.com/photos/davefleet<br />12- http://www.flickr.com/photos/eflon<br />18- http://www.flickr.com/photos/BrentDPayne<br />21- http://www.flickr.com/photos/orangeacid/<br />27- http://media.photobucket.com/image/%252522bat%20signal%252522/air223/iamthenight-Batman-Bat-Signal-CEL.jpg<br />30- http://www.flickr.com/photos/Cesar_Rincon<br />31- http://www.flickr.com/photos/laszlo-photo<br />32- http://www.flickr.com/photos/marisag<br />33- http://www.flickr.com/photos/kcode<br />34- http://www.flickr.com/photos/koalazymonkey<br />35- http://www.flickr.com/photos/philliecasablanca<br />36- http://www.morguefile.com/archive/display/189364<br />37- http://www.flickr.com/photos/thenandagain<br />40- http://www.flickr.com/photos/38389073@N04<br />42- http://www.flickr.com/photos/waferboard<br />43- http://www.flickr.com/photos/adjourned<br />44- http://www.flickr.com/photos/integerpoet<br />45- http://a.espncdn.com/photo/2009/0810/oly_g_bobek_576.jpg<br />46- http://www.flickr.com/photos/orangeacid<br />47- http://www.flickr.com/photos/oddsock<br />45<br />

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