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Using Social Media Effectively - GSAE

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Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.

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Using Social Media Effectively - GSAE

  1. 1. Using Social Media Effectively<br />Deirdre Reid<br />Georgia Society of Association Executives<br />June 2, 2010<br />Retain… Grow… Influence<br />
  2. 2. Today’s Objectives<br />How social media can help your association achieve its goals.<br />What to do to ensure positive ROI for time invested.<br />Plan – Team<br />Listening – Metrics<br />Best practices – Time Management<br />Integration<br />
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  4. 4. First, learn the tools.<br />
  5. 5. Always,start with your plan.<br />
  6. 6. Public Proof ofYour Value<br />
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  8. 8. Political education and calls to action<br />
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  10. 10. Word of Mouse Marketing<br />
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  12. 12. Is YourHouseClean?<br />
  13. 13. http://vanguardtechnology.wordpress.com<br />
  14. 14. Always be listening.Bit.ly<br />
  15. 15. commoncraft.com<br />
  16. 16. Fish where your fish are.<br />
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  18. 18. Your SocialMedia Team<br />
  19. 19. Team Agenda<br />Content creation, collection and curation<br />Listening<br />Engaging<br />Measuring<br />Team training and guidelines<br />
  20. 20. Uh oh!<br />
  21. 21. Trust?<br />
  22. 22. Time Management<br />Schedule<br />Content creation/curation<br />Daily attention — “Office hours”<br />Time-saving tools<br />Applications — Repurpose<br />Content feeds<br />
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  25. 25. Define success.Bit.ly<br />
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  29. 29. Automated WelcomeGuidelinesModerationNurture<br />
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  38. 38. It’s Social Media.<br />
  39. 39. Transparency<br />
  40. 40. Engage me.<br />
  41. 41. Never be afraid to fail.<br />
  42. 42. What could happen?<br />
  43. 43. Holler<br />Deirdre Reid<br />deirdre.reid.nc@gmail.com<br />(919) 803-6176 <br />http://deirdrereid.com<br />http://twitter.com/deirdrereid<br />

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