4. Introducing Stiletto Dash
Vision
To build a global media company and brand with
multiple lines of business that deliver our mission.
Mission
To help women ease the pains of business travel and
be healthier and happier on the road.
5. Trends That Matter To Us
Travel is critical for business growth
– $1 invested in business travel drives $12.50 in revenue and $3.80 in profits
– Meeting technologies cannot replace impact of in-person meetings
Travel budgets squeezed increasing travel pains
Globalization continues to drive business travel
Women hold majority of purchasing power
More women traveling for work in U.S. and internationally
Number of women using technology and internet growing
exponentially; comfortable seeking, shopping and sharing online
Online platforms targeted at women on the rise and
getting funded
6. Who Else Is Doing This?
Sites with similar models targeting women or travelers
7. Who Else Is Doing This?
Currently no similar media company
or brand targeting women business
travelers
8. The Business Model
Stiletto Dash Inc.
Helping women business travelers get happy and healthy on the road.
BUILD A GLOBAL BRAND
Website Travel Club App Products
2013 2013 2014 2015
Value = Save Time, Save Money, Get Access,
Stay Healthy, Stay Connected
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9. The Stiletto Dash Platform
Content Community + Dash Tools E-Commerce
Original + partnered + Social Network Integrate/Partner with Store for curated travel
curated + user generated existing tech related products
Profiles (FB sign in + add
content applications
likes, dislikes, etc)
Weekly newsletter with Engage users to Create proprietary tools
latest articles share/recommend
My Stiletto Dashboard
Customized overview of content and tools based on profile preferences
ACCESS: Web (internet + mobile) Tablet App
10. Building a Brand
Branding
– “Stiletto Dash” is descriptive of SDashers and implies power and boldness
– Create lifestyle brand like Starbucks, LuluLemon
– Brand Attributes: Functional but fashionable; sophisticated, smart, helpful
12. Getting to Our Customers
Customer Acquisition Strategy:
– Social media campaign
– Partner with womens groups (e.g. 85 Broads 30,000 women)
– Contribute to other sites; Partners/Contributors share with their
network
– PR (online and print)
– Subscriber contests (free shoes!)
– Search Engine Optimization + Online Ads (Facebook, Google)
– Book: SDash Survival Guide
– Speaking engagements
– Hosted/Sponsored events
13. Our Team
Delilah Panio, Founder & CEO Advisors:
Renee LaBran, Rustic Canyon
Lisa Davis, Editor/Writer
Samantha McDermott, Stradling
Cristina Gavin, Writer Lorie Parch, 828 Communications
Andre Peschong, Bridgewater
Olivo Design Group, Creative Capital
TBD Travel Expert
Media Contour, Technology
TBD Technology Expert
14. Revenue Model
Business Line Potential Revenue Stream
Online Magazine Integrated Sponsorship
Data Monetization
Affiliate Programs
E-Commerce
App Integrated Sponsorship
In App Purchases
Advertising
Travel Club Membership Fees
Data Monetization
Product Line Product Sales
Licensing Fees
15. Phase I: Launch stilettodash.com
Timeline Launch
February 2013 Website (Magazine) and
Weekly Newsletter
Q1 Close Seed Capital Round
Q4 2013 Dashboard
Q4 SDash Club
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16. Delilah Panio, Founder & CEO
delilah@stilettodash.com
310-990-9032
Confidential
Disclaimer: This presentation was prepared by management for information purposes only and should not be construed as an
offer to buy or sell securities. This document makes no representation as to the accuracy of the information contained, some of
which has been obtained by third parties, some of which has been generated by management, and all of which should be
independently verified by the investor. We make no representation or give any assurances as to the accuracy or achievability of
the information contained herein.