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Customers want to be
able to choose where, how,
and how much they
consume and pay for.
Businesses want
to be able to flex to
meet customers
"in the moment."
Technology innovations
in cloud computing
and mobile commerce
spark new possibilities.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member
firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its
member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules
and regulations of public accounting.
Copyright © 2017 Deloitte Development LLC. All rights reserved.
Follow the infographic to track evolving trends and their impact in the marketplace
QUESTIONS EMERGE ...
What’s driving flexible consumption?
TRENDS EVOLVE ...
Insights and actions for 3 key trends
DATA REVEALS MORE ...
Zoom in on findings
WHY…
are some
organizations slow
to adopt flexible
consumption?
WHO…
is making flexible
consumption
decisions at the
enterprise level?
WHAT…
factors influence
decision-making?
WHERE…
are the
opportunities—
and what form
do they take?
ENGAGEMENT AS ESSENTIALLEADERSHIP GAP A PLACE FOR PARTNERS
HOW…
do enterprise
customers prefer
to interact with
vendors?
USE OF FC
MODELS GROWING
Over the next 2-3
years, 91% of
adopters expect to
allocate more than
10% of their IT spend
on FC offerings
SOME REMAIN
WARY
Adoption barriers
include concerns
over security,
integration, and
product features.
40% are hesitant
under Some
Remain Wary
ADOPTERS SPLIT
ON HYBRID VS.
PUBLIC CLOUD
51% of cross-
industry adopters
prefer hybrid
delivery models
over public cloud
SOME LARGER
ENTERPRISES
PREFER
ON-PREMISE
32% of businesses
with more than
$5B in revenue
prefer on-premise
delivery
INTERNAL IT AND
VENDOR OFFERS
TOO COMPLICATED
81% see complexity
of IT needs as a
source of sub-optimal
purchase experiences
MOST IT
ORGANIZATIONS
HAVE MADE
THEIR OWN WAY
23% of FC
adoption over
past 2 years has
been self-initiated
17% of FC adoption
has resulted from
vendor-initiated
activities
DECISION-MAKERS
APPRECIATE
DEDICATED
ASSISTANCE UP
FRONT
92% say a dedicated
sales person would be
well-received in the
pre-purchase phase
EXECUTIVES
SEEK RELIABLE
INFORMATION
60% prefer
independent
research and
professional IT
references as
FC information
sources
BUYERS SPLIT OVER
NATURE OF
POST-SALE
RELATIONSHIP
47% prefer
infrequent
interaction with
vendors
83% prefer in-person
support on use of
FC offerings and
satisfaction issues
OUTCOMES AND
FEATURES TOP
THE WISH LIST
50% see business
outcomes as
the most crucial
capability
Feature set also
high on the list
91%
of CIOs
are adopters
66%
of IT senior managers
are hesitant to
consume flexibly
81%
of adopters prefer engaging
with partners for FC offerings
over vendors
60%
of adopters believe
a customer success
manager would be
very useful
74%
of adopters would be
willing to pay for
such support if it
proved valuable
Senior leaders
Reinforce FC
philosophy to
IT staff
Vendors
Find new inroads to
engage with top-level
leaders and educate
IT managers
Vendors
Evolve role as channel
partners amid
business model shifts
toward digital
Vendors
Extend activities to focus on
engaging, helping, and
nurturing enterprise
customers beyond the sale
Channel partners
Continue to support,
educate, and engage
There’s more to explore
Wondering how your organization can develop a highly informed, more comprehensive flexible consumption
strategy that aligns with your business objectives? We’re happy to run through our detailed findings with you
and discuss how they apply to your business. Let's talk.
www.deloitte.com/us/flexibleconsumptionservices
Insights
Actions
2017 Flexible Consumption
Impact Survey
Survey methodology
Findings are based on the results of the Deloitte Enterprise Flexible Consumption Offerings Survey, administered
independently to more than 550 senior executives across industry sectors in the fall of 2016.
Three powerful forces have converged to create the big bang of flexible consumption.

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2017 Flexible Consumption Impact Survey

  • 1. Customers want to be able to choose where, how, and how much they consume and pay for. Businesses want to be able to flex to meet customers "in the moment." Technology innovations in cloud computing and mobile commerce spark new possibilities. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2017 Deloitte Development LLC. All rights reserved. Follow the infographic to track evolving trends and their impact in the marketplace QUESTIONS EMERGE ... What’s driving flexible consumption? TRENDS EVOLVE ... Insights and actions for 3 key trends DATA REVEALS MORE ... Zoom in on findings WHY… are some organizations slow to adopt flexible consumption? WHO… is making flexible consumption decisions at the enterprise level? WHAT… factors influence decision-making? WHERE… are the opportunities— and what form do they take? ENGAGEMENT AS ESSENTIALLEADERSHIP GAP A PLACE FOR PARTNERS HOW… do enterprise customers prefer to interact with vendors? USE OF FC MODELS GROWING Over the next 2-3 years, 91% of adopters expect to allocate more than 10% of their IT spend on FC offerings SOME REMAIN WARY Adoption barriers include concerns over security, integration, and product features. 40% are hesitant under Some Remain Wary ADOPTERS SPLIT ON HYBRID VS. PUBLIC CLOUD 51% of cross- industry adopters prefer hybrid delivery models over public cloud SOME LARGER ENTERPRISES PREFER ON-PREMISE 32% of businesses with more than $5B in revenue prefer on-premise delivery INTERNAL IT AND VENDOR OFFERS TOO COMPLICATED 81% see complexity of IT needs as a source of sub-optimal purchase experiences MOST IT ORGANIZATIONS HAVE MADE THEIR OWN WAY 23% of FC adoption over past 2 years has been self-initiated 17% of FC adoption has resulted from vendor-initiated activities DECISION-MAKERS APPRECIATE DEDICATED ASSISTANCE UP FRONT 92% say a dedicated sales person would be well-received in the pre-purchase phase EXECUTIVES SEEK RELIABLE INFORMATION 60% prefer independent research and professional IT references as FC information sources BUYERS SPLIT OVER NATURE OF POST-SALE RELATIONSHIP 47% prefer infrequent interaction with vendors 83% prefer in-person support on use of FC offerings and satisfaction issues OUTCOMES AND FEATURES TOP THE WISH LIST 50% see business outcomes as the most crucial capability Feature set also high on the list 91% of CIOs are adopters 66% of IT senior managers are hesitant to consume flexibly 81% of adopters prefer engaging with partners for FC offerings over vendors 60% of adopters believe a customer success manager would be very useful 74% of adopters would be willing to pay for such support if it proved valuable Senior leaders Reinforce FC philosophy to IT staff Vendors Find new inroads to engage with top-level leaders and educate IT managers Vendors Evolve role as channel partners amid business model shifts toward digital Vendors Extend activities to focus on engaging, helping, and nurturing enterprise customers beyond the sale Channel partners Continue to support, educate, and engage There’s more to explore Wondering how your organization can develop a highly informed, more comprehensive flexible consumption strategy that aligns with your business objectives? We’re happy to run through our detailed findings with you and discuss how they apply to your business. Let's talk. www.deloitte.com/us/flexibleconsumptionservices Insights Actions 2017 Flexible Consumption Impact Survey Survey methodology Findings are based on the results of the Deloitte Enterprise Flexible Consumption Offerings Survey, administered independently to more than 550 senior executives across industry sectors in the fall of 2016. Three powerful forces have converged to create the big bang of flexible consumption.