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CAGNY 2017 Roundup
Growth is dominant in 5 key themes
In February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual
conference of the Consumer Analyst Group of New York (CAGNY)
We listened and here is what we heard …
Major themes
Note: 26 CPG companies presenting at CAGNY 2017
Source: Deloitte Analysis, 2017
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and
independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte”
name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network
of member firms.
Copyright © 2017 Deloitte Development LLC. All rights reserved.
* Emerging themes
FOUR THEMES GAINING EXECUTIVE ATTENTION
GROWTH IS DOMINANT IN 5 KEY THEMES
INNOVATION
M&A
HEALTH & WELLBEING
MARGIN IMPROVEMENT & COST REDUCTION
MARKETING MODEL CHANGE AND INVESTMENT*
GO-TO-MARKET CHANGE
SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE
PREMIUMZIATION & REVENUE MANAGEMENT*
DIGITAL LIFESTYLE & MOBILE
DIVESTITURES & PORTFOLIO OPTIMIZATION
E-COMMERCE/DIRECT-TO-CONSUMER*
DEMOGRAPHIC SHIFTS
EMERGING MARKET GROWTH
DEVELOPED MARKET GROWTH
ORGANIZATIONAL REALIGNMENT (INCL. SSC)
SUSTAINABILITY
SNACKING/AWAY FROM HOME*
ECOSYSTEM & PARTNERSHIPS
SOCIAL RESPONSIBILITY
BIG DATA & ANALYTICS
100%
84%
76%
76%
76%
68%
64%
60%
60%
60%
56%
56%
56%
52%
48%
32%
32%
28%
24%
16%
Percentage difference vs. 2016
-4%
-4%
-3%
Health and wellness,
social responsibility
and sustainability
Product
and service
innovation
Business
portfolio
optimization
Operational
excellence
and efficiency
Digitization of the
path-to-purchase
and last mile
32%
25%
26%
0%
0%
23%
14%
14%
19%
19%
34%
7%
9%
Marketing model
change and investment
of companies talked
about changes to their
marketing model
Shift from linear to digital
was the main topic
New innovative ways of
engaging with consumers
For example: One leading
personal care company presented
a new innovative approach to
social marketing
Percent of companies covering theme
76%
Premiumization and
revenue growth
management
of companies talked
about premiumization
and revenue growth
management
Premiumization through
mix and innovation
Price realization through
pack size and formats
For example: One food company
presented new ways to deliver
greater price realization
60%
E-commerce/
direct-to-consumer
of companies talked
about e-commerce/
direct-to-consumer
Dedicated teams to build
e-Commerce
Both direct-to-consumers
and marketplaces (e.g.,
Amazon/Alibaba)
Exclusive products and
offers (e.g., gifting)
For example: Another food
company talked about how it is
building a dedicated direct-to-
consumer business
56%
Snacking/food away
from home
of companies talked
about snacking/food
away from home
>50% of all US eating
occasions
3 times per day
New packaging, formats
and products
For example: Several companies
presented ‘snackable’ version of
their traditional products
32%

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CAGNY 2017 Roundup: Growth is dominant in 5 key themes

  • 1. CAGNY 2017 Roundup Growth is dominant in 5 key themes In February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual conference of the Consumer Analyst Group of New York (CAGNY) We listened and here is what we heard … Major themes Note: 26 CPG companies presenting at CAGNY 2017 Source: Deloitte Analysis, 2017 About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms. Copyright © 2017 Deloitte Development LLC. All rights reserved. * Emerging themes FOUR THEMES GAINING EXECUTIVE ATTENTION GROWTH IS DOMINANT IN 5 KEY THEMES INNOVATION M&A HEALTH & WELLBEING MARGIN IMPROVEMENT & COST REDUCTION MARKETING MODEL CHANGE AND INVESTMENT* GO-TO-MARKET CHANGE SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE PREMIUMZIATION & REVENUE MANAGEMENT* DIGITAL LIFESTYLE & MOBILE DIVESTITURES & PORTFOLIO OPTIMIZATION E-COMMERCE/DIRECT-TO-CONSUMER* DEMOGRAPHIC SHIFTS EMERGING MARKET GROWTH DEVELOPED MARKET GROWTH ORGANIZATIONAL REALIGNMENT (INCL. SSC) SUSTAINABILITY SNACKING/AWAY FROM HOME* ECOSYSTEM & PARTNERSHIPS SOCIAL RESPONSIBILITY BIG DATA & ANALYTICS 100% 84% 76% 76% 76% 68% 64% 60% 60% 60% 56% 56% 56% 52% 48% 32% 32% 28% 24% 16% Percentage difference vs. 2016 -4% -4% -3% Health and wellness, social responsibility and sustainability Product and service innovation Business portfolio optimization Operational excellence and efficiency Digitization of the path-to-purchase and last mile 32% 25% 26% 0% 0% 23% 14% 14% 19% 19% 34% 7% 9% Marketing model change and investment of companies talked about changes to their marketing model Shift from linear to digital was the main topic New innovative ways of engaging with consumers For example: One leading personal care company presented a new innovative approach to social marketing Percent of companies covering theme 76% Premiumization and revenue growth management of companies talked about premiumization and revenue growth management Premiumization through mix and innovation Price realization through pack size and formats For example: One food company presented new ways to deliver greater price realization 60% E-commerce/ direct-to-consumer of companies talked about e-commerce/ direct-to-consumer Dedicated teams to build e-Commerce Both direct-to-consumers and marketplaces (e.g., Amazon/Alibaba) Exclusive products and offers (e.g., gifting) For example: Another food company talked about how it is building a dedicated direct-to- consumer business 56% Snacking/food away from home of companies talked about snacking/food away from home >50% of all US eating occasions 3 times per day New packaging, formats and products For example: Several companies presented ‘snackable’ version of their traditional products 32%