A July 2015 Deloitte poll found that 45.2 percent of respondents use publicly available social media content when conducting investigations, but only 12.6 percent use analytics to scour the massive amount of available data. Nearly 2,500 professionals responded to poll questions during a webcast, titled “Social media analytics, corporate investigations and litigation: What relationships now reveal,” recapped in this presentation.

1. Social Media Analytics Under
Utilized in Corporate
Investigations
Deloitte poll
Results from July 14, 2015

2. 2
Social Media Analytics Under Utilized in Corporate
Investigations: Deloitte poll
Copyright © 2015 Deloitte Development LLC. All rights reserved.
More than 2,490 professionals responded to poll questions during a July 14, 2015
webcast, titled “Social media analytics, corporate investigations, and litigation:
What relationships now reveal.” Respondents work in a range of sectors including
banking and securities, technology, investment management, retail and
distribution, and process and industrial products.
Click here to listen to the webcast.
Methodology

3. 3
Social Media Analytics Under Utilized in Corporate
Investigations: Deloitte poll
Copyright © 2015 Deloitte Development LLC. All rights reserved.
Votes received: 2,603
What type(s) of information does your organization
typically use when conducting investigations?

4. 4
Social Media Analytics Under Utilized in Corporate
Investigations: Deloitte poll
Copyright © 2015 Deloitte Development LLC. All rights reserved.
Votes received: 2,742
Are you aware that there are analytics tools designed
to collect and analyze publicly available data from
your social media accounts?

5. 5
Social Media Analytics Under Utilized in Corporate
Investigations: Deloitte poll
Copyright © 2015 Deloitte Development LLC. All rights reserved.
Votes received: 2,726
Does your organization currently use publicly
available information from social media sites in
investigations?

6. 6
Social Media Analytics Under Utilized in Corporate
Investigations: Deloitte poll
Copyright © 2015 Deloitte Development LLC. All rights reserved.
Votes received: 2,617
Which best describes your organization’s use of
publicly available social media content in
investigations?

7. 7
Social Media Analytics Under Utilized in Corporate
Investigations: Deloitte poll
Copyright © 2015 Deloitte Development LLC. All rights reserved.
Votes received: 2,497
Which poses the largest challenge to your
organization’s use of publicly available social media
data analytics?
Lack of budget/resources to procure
social media data analytics
Lack of leader understanding of
potential for social media data analytics
In-house staff skills in managing
social media data analytics
Don’t Know/NA 44.7%

8. The polling summary report reflects our analysis of survey respondents’ responses and are not intended to reflect facts or opinions of any other entities. All survey data and
statistics presented pertain only to the participating organizations and their responses to the Deloitte poll. The statements in this report reflect our analysis of survey respondents’
responses and are not intended to reflect facts or opinions of any other entities. All survey data, charts and statistics referenced and presented, as well as the representations made
and opinions expressed, unless specifically described otherwise, pertain only to the participating organizations and their responses to the Deloitte survey.
This publication contains general information only and is based on the experience and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering
accounting, business, financial, investment, legal, tax or other professional advice or services. This publication is not a substitute for such professional advice or services, nor
should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should
consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication.
As used in this document, “Deloitte Advisory” means Deloitte & Touche LLP, Deloitte Financial Advisory Services LLP, and Deloitte Transactions and Business Analytics LLP and
their respective subsidiaries. Deloitte Transactions and Business Analytics LLP is not a certified public accounting firm. Please see www.deloitte.com/us/about for a detailed
description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
Copyright © 2015 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited
Shelley Pfaendler
Deloitte Public Relations
spfaendler@deloitte.com
Full press release available on Deloitte.com
Media contact