Top 5 SEO Mistakes in B2B
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Top 5 SEO mistakes in B2B marketing.
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Top 5 SEO Mistakes in B2B
- 1. Top 5 SEO Mistakes in B2B Marketing @WebMarketing123 #wm123 Audio: Access code: Enter PIN # on your screen
- 2. SEO’s Influence on the B2B Buying Cycle #wm123 From roi.com.au
- 3. SEO Annual Budget #wm123
- 4. Which SEO Tactics Are Effective? #wm123
- 5. Top 5 SEO Mistakes for B2B #wm123 The first mistake is …not knowing you have a problem. Let’s review a few real-life examples.
- 8. Top 5 SEO Mistakes for B2B #wm123 #3. Using content that search engines can’t read. Many B2B websites use a lot of design techniques that can slow down search bots and hide crucial keywords. Do not use the same title tags for every page of your website, simplify your URLs, and avoid using too much Flash.
- 10. Top 5 SEO Mistakes for B2B #wm123 #5. Being Activity-focused, not outcome-focused. For example, meta keywords tag. Google never supported it. All it is is free info for your competitors. Guaranteed there are items on your SEO to-do list like this that aren’t worth doing. Be outcome-focused, not activity-focused. Focus on what matters.
- 12. How to Make Your Site SEO-Friendly #wm123
- 13. What Does SEO Bring to the Table? #wm123
- 15. Scatterplot of SEO Tactics #wm123
- 16. Questions?
- 17. View the Slides at http://slidesha.re/top5seob2b Contact Us for a detailed Custom Analysis of your website! Please contact: Mark Powers (800) 619 1570 [email_address] Search Engine Marketing – A Perspective Contact Information @WebMarketing123 #wm123
Editor's Notes
- Extensive B2B buying pattern studies reveal that in the awareness phase, 65.3 % of users preferred to start their research with a general search engine. That number dropped to 51.8 % during the research phase, 42.1 % in negotiation phase, and to 42.6 % during the final purchase phase. These studies found that during the researching phase, a purchaser is 5 times more likely to turn to a general search engine for information than a specific B2B search engine. As B2B buyers enter the later research phase and start gathering information for the final negotiations, many prefer to use relevant industry sites or B2B search engines.
- Does not include staff salaries. MarketingSherpa’s 2010 SEO survey of 2,194 marketers, a mix of both B2B & B2C. Smaller organizations are going to assign SEO tactics to an employee with multiple roles within the organization, which would make their in-house budget lower as well.
- B2B organizations find press release distribution to be more effective of a channel than B2C.
- According to the latest Hitwise data, one word search queries represented 24.34% of the search volume, two-word queries came in at 23.41%, three-word queries at 20.37% and four-word queries at 8.13% of the respective volume happening in the search engines.
- Begin keyword research Look at spider-accessability Content quality Internal link/architecture User experience
- http://blog.hubspot.com/blog/tabid/6307/bid/6442/12-Amazing-SEO-Infographics.aspx Very good SEO info-graphics
- TRAV Thank you so much for attending. I hope this information was helpful. Please don’t hesitate to call or email with additional questions! We’d like to offer a FREE SITE ANALYSIS to any of our attendees today at no charge!