5. BUILDING THE MISSING LINK
which connects the traditional and the new
actors, embedding the new services into city
planning and traditional business models.
7. Co-create at
innovation camps
& workshops
to find shared points of
interests and ways of working
between startups and big
actors.
Find innovators,
startups & local
entrepreneurs
Put them together with the
incumbents.
October
Test in real urban
environment
Turn cities into urban testbeds and test
systematically and assess what works
and what doesn’t in the new services.
December January March June
61 applications
6 countries
Lahti
Stockholm
Oslo
14 tests!
700+
test users!
11. Traditional type of testing is done either in a laboratory or
with a finalized product after r&d.
The new way of testing is doing in real environments with
real users. Testing is a central method of development
throughout the process, starting from the very early phases.
What is testing?
12. 1. Because with complex new issues, you can not plan
2. Because it is the end-users who decide if the product is good
or not
3. Because testing makes you fast
4. Because testing helps you to convince your partners and
investors that you have something that is more than an idea
Why is testing necessary?
13. Urban testbed is a radical way
to accelerate innovations
REAL CONTEXT PARTNERSHIPS MUTUAL INTRESTS
14. TWO EXAMPLES OF THE SMART RETRO
TEST EXPERIMENTS
between the established and the new actors
15. Cykel
Container
by Stockholmshem
and Bonne Mécanique
A test for 2 months to ask
”Bagisbor, do you want a
bike rapair shop?”
10 customers / day
Became a new social
meeting place in a little
used part of a square
Resulted in a
permanent bike shop in
Bagarmossen by
Joel Jansson & Simon
Bohjort!
Read more:
http://bagarmossensmartup.se/
soderorts-cykelexpertis-fixar-alla-
cykelproblem/
16.
17. 100+ drivers registrated
43 % online orders were delivered with
PiggyBaggy
Various iterations during the test
Highly positive feedback & visibility
New insight on community-based marketing
and business development through testing
”I’ve realised I have a big test
platform right in front of me:
the supermarket!”
Marko Laaksonen, the retailer
K-citymarket Paavola, Kesko & PiggyBaggy:
Peer to peer delivery of online grocery orders
Photo by ESS
18. USER PERSPECTIVE
”I was astonished by how
smoothly and accurately
the delivery worked.
This is like made for me I
thought!
I didn’t use the phone
order option though, I
think it’s easier online
where you can see things.
Drivers even offered to
put the shopping in place
in the kitchen!”
19. SECTION 2:
THREE SCENARIOS
FOR THE FUTURE
OF SMART CITIES
THIS SECTION SHEDS LIGHT ON THE UNCERTAINTIES OF
THE FUTURE. THE THREE ALTERNATIVE SCENARIOS CON-
STRUCTED HELP GRASP HOW THE WORLD MIGHT CHANGE
OVER THE COURSE OF THE NEXT 25 YEARS, AND WHY
NORDIC SMART CITIES CAN ACHIEVE SUCCESS AMIDST BIG
POLITICAL, SOCIAL OR TECHNOLOGICAL CHANGES.
22. Yet we can try to understand what types of
uncertainties and opportunities politics,
technology, business and emerging behavioral
patterns bring about over the coming decades.
36. Outi Kuittinen, Head of Co-creation,
Project Director for Smart Retro
outi.kuittinen@demoshelsinki.fi +358 326 55 82
smartretro.demoshelsinki.fi
smartretro.demoshelsinki.fiRead moreDownload publications