A short review of the ideal UX Process for redesign or startup projects.

1. Process | 1
Process
We make digital experiences worth experiencing
@denislesak

2. Process | 2
Summary
Business
Requirem
ents
BestIn
Class
Audit
U
serInterview
s
U
serPersonas
Site
M
apU
serJourney
W
irefram
es
U
IReviewU
AT
Review
U
sability
Testing
Business
Goals
User
Goals
Design
Studio
Process
Results
Review

3. Process | 3
Business Requirements
A1
A2
A3
0 1 2 3
B2
B3
C2
C3
Pre-Purchase Post Purchase
A1Web
Tablet App
Smartphone App
Tour Shop Own
Lead Indicators
1. Shopping Tools
- Build Your Own
- Local Specials
- Local Inventory
- Find A Dealer
2. Brand Engagement
s.comoem sites
social
media
3rd party
sites
Sales Cyle (months)
5 min
Avg. Engagement Time
20 min
Subaru LIFE Subaru LIFE

4. Pitch Deck | 4
Best In Class Audit We provide detailed analysis
of your top competitors and
best in class comparable
websites to give you a
frame of reference of how
well or poorly other sites
adhere to user experience
best practices.

5. Process | 5
User Interviews

6. Process | 6
User Personas

7. Process | 7
User Journey

8. Process | 8
Design Studio Process

9. Process | 9
Wireframe
Paper Sketch
Static
BW Wireframe
Clickable
Prototype
HTML / iOS
Prototype
Visual
Comp
Fidelity
Time

10. Process | 10
The Final Steps…
Usability
Testing
UAT
Review
Results
Review
UI
Review

11. Process | 11
Summary
Business
Requirem
ents
BestIn
Class
Audit
U
serInterview
s
U
serPersonas
Site
M
apU
serJourney
W
irefram
es
U
IReviewU
AT
Review
U
sability
Testing
Business
Goals
User
Goals
Design
Studio
Process
Results
Review