Personal Information
Organization / Workplace
Baltimore, Maryland Area United States
Occupation
Executive Vice President, Healthcare Practice Leader at Crosby Marketing Communications
Industry
Advertising / Marketing / PR
Website
http://www.crosbymarketing.com
About
I bring nearly 30 years of strategic planning and account management expertise, directing cross-functional teams and strategic partners to support a wide array of complex integrated marketing communications programs.
As the leader of our Healthcare Practice I have expertise in the full continuum of healthcare: primary, specialty, tertiary and quaternary care; prevention and wellness programs; care management for chronic conditions; healthcare IT; health benefits programs; underserved populations and healthcare disparities; and clinical support services. Our programs have connected with a wide variety of stakeholders including clinicians, payers, consumers/patients, health system executiv...
- Presentations
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Brand experience examples and best practices
Jack Morton Worldwide
•
14 years ago
A practical guide to Creative Briefs and Briefings
nickdocherty
•
13 years ago
Brand As Verb: Principles of High Performing Experience Brands
Ben Grossman
•
10 years ago
Strategic Planning & the Importance of Consumer insights
Karen Saba
•
11 years ago
Brand Plan Workshop
Beloved Brands Inc.
•
12 years ago
Creative Brief Workshop
Beloved Brands Inc.
•
12 years ago
Brand Positioning Workshop
Beloved Brands Inc.
•
11 years ago