Social Media: Roots for Design Collaboration - Lisa Mende & Traci Zeller
1. Social Media: Roots for
Design Collaboration
Lisa Mende (www.lisamende.com, @lisamende)
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Traci Zeller (www.tracizeller.com, @tracizeller)
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Finding a “Swife”
and
Multiplying Your Impact
How We Met
What We Did Next
When to Take the Leap
Why Our Collaboration Works
Where Collaboration Can Lead
What You Should Consider
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Why Our Collaboration Works
Mutual Respect and Values
Lack of Competitiveness
Desire for Other to Succeed
Complementary Strengths
Strengths Finder 2.0 by Tom Rath
Appropriate Structure
Separate Businesses
Joint Lease
Shared Pro Bono Projects
Continued Support and Dedication
“Blog One, Blog All”
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Where Collaboration Can Lead
a new model for small design businesses and bloggers
The Practical?
Shared Resources
Lower Overhead
Better Work
Out of Office
“Coverage”
The Personal?
Friendship
Support
Fun!
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What You Should Consider
How well do you know each other?
Have you worked together before?
Is there a low risk way to “test” a collaboration?
What result do you want?
What does that result require from each person?
How are you going to get there? What if you don’t?
How should you legally structure your relationship?
There’s no right or wrong way to collaborate!
The key?
Communication! Flexibility! Commitment!